Martech

DECEMBER 4, 2023

Staying ahead of the curve is imperative for long-term success in B2B. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Creating awareness with B2B buyers has never been more important. Tracking upper-funnel and B2B activities is challenging but feasible.

B2B 104

B2B Represent Campaign Strategize 104

Iannarino

MARCH 13, 2024

This highlights the importance of senior sales representatives in B2B sales strategy and client acquisition in competitive markets. Since the contract was signed, these clients have been generating enough commissions that the senior salespeople are comfortable with their income and become complacent.

Commission 272

Commission Contract Represent Clients 272

Search Engine Land

DECEMBER 5, 2023

Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing. The silver lining is that Google isn’t forcing B2B marketers to use Performance Max campaigns, which is significant.

B2B 114

B2B X-functional UX Campaign 114

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy.

GTM 124

GTM B2B Conversion Objectives and Key Results 124

Martech

SEPTEMBER 20, 2023

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. This should benefit not only B2B marketers but also the vendors they rely on.

Technology 90

Technology Technology B2B Represent 90

Search Engine Land

AUGUST 30, 2023

LinkedIn is a powerful way to connect with a targeted B2B audience through its advertising capabilities. The audience is not in-market Up to 95% of your B2B audience is consistently out of the market, per a LinkedIn B2B Marketing Institute report. SUBSCRIBE See terms.

B2B 134

B2B Campaign Lead generation Represent 134

Outreach

APRIL 5, 2019

It's no secret that sales representatives are the key to our success here at Outreach. Keep reading to learn everything you need to know about the world of B2B sales reps, including best practices for training, hiring, and the daily challenges associated with the role. What is a B2B sales representative?

Represent 49

Represent B2B Pipeline Technical Sales 49

Heinz Marketing

MAY 22, 2023

While video marketing is commonly associated with B2C marketing, it’s becoming increasingly popular in the B2B space as well showing immense opportunity. To utilize video marketing to its highest potential, it’s crucial to understand the distinct characteristics and advantages that set apart B2B vs B2C.

B2B 94

B2B B2C Entertainment Education 94

Gong.io

JULY 5, 2022

It‘s no secret that B2B sales (especially at the enterprise level) take a significant amount of time and effort to nurture and eventually close. The B2B sales funnel is a popular method for modeling this journey. What is a B2B sales funnel? . B2B sales funnels vs. sales pipelines . Consideration. Evaluation.

B2B 133

B2B Pipeline Represent Sales 133

Martech

AUGUST 16, 2023

Modern B2B customers aren’t just expecting more these days — they’re downright demanding it. They expect ease in their interactions In the B2B environment , customers are often dealing with complex products and services, and that’s after dealing with difficult buying journeys. And why shouldn’t they?

B2B 95

B2B Customers CRM Contact 95

Iannarino

APRIL 27, 2023

Many B2B sales representatives believe they are consultative because they ask questions and avoid being pushy. Asking questions alone is not evidence of a consultative approach. Many salespeople ask questions without being consultative.

Consult 268

Consult Sell Represent B2B 268

Sales Pop!

FEBRUARY 11, 2022

Why You Need Tech for B2B Customer Service. B2B customers have high expectations. For instance, self-service technologies can reduce or eliminate the need to maintain a team of 24/7 customer service representatives. Find the Right B2B Customer Service Technologies. B2B customer service technologies are available today.

Service 98

Service B2B Customers Represent 98

Iannarino

JANUARY 17, 2023

There are all a lot of titles for sales professionals, including account executive, account manager, sales representative, sales development rep, or business development rep.

Account management 293

Account management Represent Sales B2B 293

Heinz Marketing

APRIL 28, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In recent years, the bow-tie model has emerged as a popular framework in B2B marketing. The model offers distinct advantages that are increasingly relevant in today’s B2B landscape.

B2B 85

B2B Lead generation Drivers/motivators Repeat business 85

Martech

MARCH 24, 2023

I use my own (represented by the image below) with clients. ” In B2B, it is often easy to lose sight of the fact that we do not market, sell and support accounts. We demand this in our consumer lives, and that human desire for a great experience does not disappear just because it is in a B2B context. Get MarTech!

B2B 118

B2B Customers Technology Technology 118

Martech

NOVEMBER 14, 2022

Only 28% of B2B content marketers say they have the technology they need, according to a new study. Content technologies came in 10th out of 10 areas where marketers expected to see investment in 2023, according to The Content Marketing Institute’s annual report on B2B content marketing. Why we care.

Technology 95

Technology Technology B2B Represent 95

Highspot

JANUARY 9, 2024

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. This makes B2B sales training more important than ever. In this article, we’ll explore the B2B sales process, types and components of an effective training program, best practices, current trends, and pitfalls to avoid.

Technique 52

Technique B2B Cross-sell B2C 52

Martech

JUNE 29, 2022

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. Dreamdata is a B2B go-to-market platform. In any B2B company, explained Hedebrandt, there are typically 10 or even 20 data silos that contain fragments of the customer journey. ” Why we care.

B2B 103

B2B Customers B2C Inside sales 103

Martech

JANUARY 5, 2022

I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. This change has made me think about the value of the B2B and B2C categories. The maestro perspective.

B2C 102

B2C B2B Real Estate Finance 102

Martech

JUNE 28, 2022

This is no small task, especially when B2B buyers, barraged by untimely automated messages, random cold calls and lackluster outreach from both sales and marketing, are opting out of vendor conversations. B2B marketing expert Tony Zambito calls this the “ Great Buyer Resignation.” A reality check. We know the facts.

B2B 103

B2B GTM Cross-sell High impact 103

Sales Hacker

FEBRUARY 14, 2023

Using TikTok for B2B selling might seem unprofessional. But TikTok has proven a powerful channel for B2B messages. In this guide, I’ll take you through the top 5 strategies for leveraging TikTok for B2B sales — backed by research-based stats and live examples. Why use TikTok for B2B sales? TikTok users are 1.7x

B2B 90

B2B B2C Sales Trust 90

Salesforce

APRIL 11, 2022

The pressure for B2B customers to have instant results at their fingertips continues to increase. Responsive and efficient B2B search. It’s not easy for B2B sellers to achieve the speediness that buyers crave. To stay competitive, commerce professionals must find ways to speed up the B2B search and discovery of their products.

B2B 94

B2B Manufacturing Healthcare Legal 94

Heinz Marketing

AUGUST 26, 2020

Creating an accurate and actionable B2B buyer persona means asking the right questions about your targets, the outcome of an effective buyer persona isn’t a grouping of stereotypes or uninformed assumptions. The Nine Questions for a B2B Buyer Persona. By Win Salyards , Marketing Coordinator at Heinz Marketing. Next Steps.

B2B 136

B2B Campaign Represent Education 136

Heinz Marketing

APRIL 9, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The post B2B Reads: Price Wars, Subscriptions, & Visual Content appeared first on Heinz Marketing. Five Ways To Prepare For Hybrid Customer Engagement.

Price 99

Price B2B Gambling Trust 99

VanillaSoft

NOVEMBER 3, 2021

However, B2B telemarketing is a valuable option when it comes to high-quality lead generation, something that 63% of marketers pinned as their biggest challenge. Discover how to make B2B telemarketing work for your brand with our eight tips for success. Coach your team to improve their skills as B2B telemarketers 6.

B2B 94

B2B Objectives and Key Results Cold Call A/B testing 94

Heinz Marketing

MAY 22, 2023

While video marketing is commonly associated with B2C marketing, it’s becoming increasingly popular in the B2B space as well showing immense opportunity. To utilize video marketing to its highest potential, it’s crucial to understand the distinct characteristics and advantages that set apart B2B vs B2C.

B2B 52

B2B B2C Entertainment Education 52

Heinz Marketing

MAY 7, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The biggest representative of your brand is your content and this article mentions the value of creating at least one piece of content per day to help achieve brand consistency.

B2B 86

B2B Closing Networking Drivers/motivators 86

Salesforce

NOVEMBER 9, 2021

Eighty percent of B2B buyers prefer digital ordering experiences over in-person sales — even in sectors where field sales models have traditionally dominated. Get the B2B Digital Commerce Playbook. Keep in mind that only 15% of B2B buyers want to speak to a salesperson when repurchasing the same product or service.

B2B 97

B2B Strategize Legal Represent 97

Salesforce

APRIL 1, 2022

There are so many boxes to check to deliver a successful B2B marketing campaign. Our 6 Inspiring B2B Campaigns features in-depth profiles of companies across several industries. Review B2B marketing campaign analytics to prioritize channels with the biggest impact potential. Amp up webinars with a B2B marketing campaign.

Campaign 98

Campaign B2B Strategic partnership Healthcare 98

Martech

AUGUST 22, 2023

B2B buying has changed dramatically in the last decade, and marketers need to change with it. So, in 2018, they brought in the Cleveland-based B2B marketing agency RH Blake, which for more than 30 years has specialized in the manufacturing sector. You must have a deep understanding of how your customers buy. Get MarTech! In your inbox.

B2B 77

B2B Process Manufacturing Customers 77

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. By Alan Gonsenhauser Principal and Founder of DemandRevenue, LLC.

B2B 108

B2B Cross-sell Education Strategize 108

Martech

DECEMBER 8, 2021

.” Colby Cavanaugh, VP of Product Marketing at Integrate, was reflecting on the rapidly changing B2B marketing environment. We describe what B2B marketers are trying to do as ‘precision demand marketing.'” That includes B2B buyers, of course. The radical evolution of the B2B buyer is unmistakable.

B2B 71

B2B Process B2C Represent 71

CloserIQ

JULY 20, 2020

Your ability in retaining b2b salespeople hugely impacts the success of your sales teams. Retaining top-performing sales representatives will require more than simply a robust compensation plan. Here are some best practices for retaining b2b salespeople: 1. Another 45% plan to look for a new job within the next three months.

B2B 76

B2B Represent Teamwork Healthcare 76

Salesforce

SEPTEMBER 21, 2021

Late in 2020, executive leadership at Accenture recognized that their business-to-business (B2B) sales transformation offering was not going to serve clients the way they needed it to. When you think B2B sales, you probably imagine folks getting on an airplane every day, knocking on doors, trying to get someone to listen to their pitch.

B2B 96

B2B Territory Manufacturing Sales 96

Outreach

APRIL 15, 2021

On Thursday, May 13th, I’m hosting our Diversity, Equity & Inclusion Breakfast, where I’ll share executive-level findings from research I led for the Journal of Selling's special edition on women in B2B sales— It's Time To Move Beyond Lean-In: Breaking Institutional Barriers to Empower Female Sales Leaders. I hope you will join us.

B2B 59

B2B Represent Quota Sales 59

ConversionXL

MARCH 11, 2020

Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies. Still, Facebook (91%), Linkedin (80%), and Twitter (67%) are the most popular social media platforms among B2B marketers. When does Instagram make sense for B2B?

B2B 113

B2B Education Promote Referrals 113

Martech

JANUARY 30, 2024

Integrate, the B2B demand gen and management platform, today announced the launch of a new Performance Center. B2B marketers identify budget constraints as their main challenge. The Performance Center offers two capabilities that use AI to help B2B marketers derive accelerated insights. Two key capabilities.

Launch 101

Launch Drivers/motivators B2B Represent 101