Heinz Marketing

SEPTEMBER 19, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. Questions that can help your team manage technology overload. There’s no shortage of technology in today’s world, but sometimes it can be a bit too much.

Technology 136

Technology Technology B2B Gaming 136

Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. SiriusDecisions, the analyst firm now part of Forrester, had entered the conversation, pioneering the marketing funnel that became a staple of B2B marketing for the next 15 years. For a while, all was well in B2B marketing.

B2B 121

B2B Technology Technology Pipeline 121

Martech

NOVEMBER 14, 2022

Only 28% of B2B content marketers say they have the technology they need, according to a new study. Those technology numbers may not change all that soon. via Content Marketing Institute/MarketingProf’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Why we care.

Technology 102

Technology Technology B2B Represent 102

Lead Fuze

OCTOBER 4, 2023

Ever wondered how to win the high-stakes game of B2B marketing? Imagine you’re a player in an intense chess match, but instead of just relying on your wits, there’s a secret weapon at your disposal – b2b ai. But what if we told you there’s more than meets the eye with b2b ai?

Technology 52

Technology Technology B2B Lead generation 52

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. These are clear signs of a winning B2B strategy, which Canva’s marketing team had to adapt to accommodate a growing roster of enterprise tools and AI capabilities. Expanding B2B approach.

B2B 118

B2B Customers Teamwork Campaign 118

Martech

APRIL 11, 2024

B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years. The evolution of martech: From automation to AI As marketing technologists, we’ve lived through our fair share of technology explosions. But in our zeal to harness technology, operations and automation, we fail to accomplish marketing.

B2B 120

B2B Manufacturing Technology Technology 120

Martech

DECEMBER 11, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt How should marketing integrate with technology efforts? Answer Marketing should integrate with technology efforts by ensuring that the chosen marketing technology aligns with the existing martech stack. I am trained with MarTech content.

Technology 110

Technology Technology B2C Government 110

Heinz Marketing

DECEMBER 12, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. The 5 New Must-Have B2B Marketing Skills. 5 must-have skills that B2b marketing departments need to build a demand generation machine. Thanks for the article, Taylor Soper.

Technology 91

Technology Technology B2B Finance 91

Veloxy

JUNE 8, 2022

The technology available today allow sales teams to maintain a healthy pipeline and continually move leads on to the conversion stage. For B2B sales in particular, a healthy pipeline comes with a lot of benefits. Without further ado, let’s look at how different technologies can help you manage your pipeline. Conclusion.

Pipeline 195

Pipeline Technology Technology Cross-sell 195

Martech

MARCH 20, 2024

Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. And technology buyers also buy on emotion. The post Transform your B2B brand: 7 strategic insights appeared first on MarTech.

Strategize 110

Strategize B2B Legal Launch 110

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade. Where to start?

B2B 111

B2B Objectives and Key Results Strategize CRM 111

Heinz Marketing

NOVEMBER 23, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction In today’s business landscape, digital transformation has become a crucial element for success, especially in the B2B sector. This change is more than just adopting new technologies; it’s about transforming how companies operate and engage with their clients.

GTM 112

GTM B2B Technology Technology 112

Martech

AUGUST 22, 2023

Account-based marketing (ABM) is a B2B strategy with evolving technology that helps marketers identify in-market prospects and craft digital experiences for buying groups and individual group members. The strategy and technology go hand-in-hand because ABM is intrinsically strategic. Register for The MarTech Conference here.

Technology 96

Technology Technology Intrinsic Pipeline 96

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Strategize 130

Strategize B2B B2C Trust 130

Martech

NOVEMBER 6, 2023

In the crowded B2B space, reaching your target audience is challenging. Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. Who are B2B customers? Scalability.

B2B 136

B2B Customers B2C Cold Call 136

Martech

OCTOBER 18, 2023

B2B buyers’ pain points when dealing with technology vendors have persisted — and in some cases, worsened — over the last year, according to Hero Digital’s annual B2B Buyer Report. Graphic from Hero Digital B2B Buyer’s Report. Difficulty connecting with support teams knowledgeable about their issues (39%).

B2B 123

B2B Price Service Technology 123

Search Engine Land

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade. See terms. Where to start?

B2B 104

B2B Objectives and Key Results Strategize CRM 104

Martech

NOVEMBER 30, 2023

TinyTake, once known primarily for its combined screen capture, annotation and collaboration offering, has been relaunched by owner MangoApps as a platform to manage B2B customer communities. You need the technology to enable these things. The people are critical of course, but you need the technology to work really well.”

B2B 102

B2B Education Technology Technology 102

Martech

JANUARY 11, 2024

The proposed combination of London-based media and data company Informa PLC’s Informa Tech and Massachusetts-based TechTarget would create a B2B data giant. If approved, the combined company, which will be called TechTarget, will offer B2B marketers in the technology sector a broad range of products and capabilities.

B2B 89

B2B Lead generation Technology Technology 89

Martech

AUGUST 24, 2022

Nearly all (86%) B2B buyers want to be sold to virtually, according to a new survey. Here are the five ones they hate the most, according to a report by Showpad , a revenue enablement technology provider: Sellers not taking “no” for an answer even once it’s been made clear they are not interested (48%). Instagram (57%).

B2B 113

B2B Sell B2C Manufacturing 113

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. Advanced strategies for personalizing B2B email campaigns B2B marketing emails are often lost in the mountain of the daily inbox, but they don’t have to be.

B2B 129

B2B Campaign Click Through Rate Follow-up 129

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. Browser plugins like MozBar and Keyword Research have also come a long way and continue to add value to B2B marketers. Up to 44.5%

B2B 128

B2B Networking Technology Technology 128

Martech

JANUARY 26, 2023

Surely, it will be a year filled with innovation and creativity as technology brands worldwide strive to stay competitive in a rapidly changing landscape. Technology companies like Audiense and Infegy provide solutions and capabilities to deliver these insights. Even B2B and technology brands are prioritizing influencer partnerships.

B2B 141

B2B Campaign Technology Technology 141

Iannarino

APRIL 17, 2022

The idea that everything has changed is largely the result of people believing and pursuing the idea that everything must be disrupted, mostly through technological solutions. There are plenty of fundamentals still effective and useful. However, the evolution continues to include and transcend what came before.

B2B 306

B2B Sales Technology Technology 306

Heinz Marketing

SEPTEMBER 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing As we navigate the landscape of B2B marketing, it becomes increasingly evident that leveraging technology is not just beneficial but essential. Going a step further, these technologies play a crucial role in sales forecasting.

B2B 105

B2B Legal Technology Technology 105

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. CTV is a growing channel for many marketers, including B2B businesses. Dig deeper: The B2B CEO’s social media checklist Getting started. Why we care. Building on video. Get MarTech!

Campaign 71

Campaign B2B Objectives and Key Results Represent 71

Martech

JANUARY 4, 2023

B2B marketing is as direct and personalized as it gets. Here’s our list of the top B2B marketers to follow. A consultant who helps businesses with brand building and marketing strategy, Dave’s passion project is Exit Five, a private, online community for B2B marketers with more than 3,000 members. That’s not easy to do. .

B2B 123

B2B GTM Pipeline Consult 123

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Which products are best suited to the B2B world? And so many choices out there. Which are best for my industry and for my customers?

B2B 92

B2B Teamwork Referrals Cross-sell 92

Martech

FEBRUARY 22, 2023

Let’s explore why B2B marketers may want to rethink TikTok as a viable option. TikTok isn’t just for young people A common misconception among B2B marketers is that TikTok is just for young people. A 2015 Google report (yes, eight years ago) showed that nearly half of all B2B buyers are millennials. are 50 and up.

B2B 117

B2B Launch Campaign Entertainment 117

Heinz Marketing

JANUARY 4, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. Revenue Operations: A Game-Changer for B2B Marketers. Revenue operations is quickly becoming a trend in B2B marketing. Thanks for the advice, Anthony Iannarino.

Technology 54

Technology Technology B2B Campaign 54

Martech

OCTOBER 12, 2022

Although 60% of B2B marketers report budgets being cut or staying flat 2021 through 2022, more than half (52%) claimed to be optimistic, or very optimistic, about their team’s performance. Content creation and digital marketing are the leading areas of investment for these B2B teams. 21% were pessimistic or very pessimistic.

B2B 113

B2B Campaign Technology Technology 113

Martech

NOVEMBER 9, 2022

Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. Podcast popularity among B2B execs mirrors that of the U.S. That same survey found 39% of Information Technology companies plan to leverage podcast advertising in 2022.

B2B 131

B2B Niche Commission Retail 131

Martech

MARCH 24, 2023

Whenever I talk with a prospect or client about orchestrating the journey, they immediately discuss the technology. I am a big fan of technology, but it is not a strategy and will not get you any closer to end-to-end customer engagement. Technology’s role is to enable your orchestration strategy — that’s it.

B2B 125

B2B Customers Technology Technology 125