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B2B Reads: Feeling ‘Salesy’, Team Dynamics, and Self-Perceptions

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Four Ways to Use Interactive Content to Succeed at Virtual Tradeshows. Best Practices In B2B Demand Gen According To Branch, Axonify, BetterUp, Lessonly, And Airtable.

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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. Canceled events and tradeshows increased the focus on outbound activities.

B2B 150
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How to make the most of your marketing work management solution

Martech

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in.

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The Pipeline Generation Problem…

Partners in Excellence

Win rates have plummeted in complex B2B, to an average of 15-20%! ” Conferences, events, tradeshows are important. One starts thinking, what else can we do to address this problem? How do we find and qualify enough opportunities to make our numbers? The most obvious and least addressed is improving our win rates!

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“Why I’m So Interested In Selling,” Carlos Hidalgo

Partners in Excellence

I have spent the majority of my 30-year career in B2B marketing roles, but along with that, I have had the opportunity for most of those years to also work in selling roles. With no hesitation, he said, “I hate golf, these are from a tradeshow and I figured they would be better on my shelf than my trash can.” my pitch!

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How to Navigate Marketing Budget Cuts in 2023

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing 2023 is already hitting companies pretty hard – specifically bringing several challenges for B2B marketers, one of which is budget cuts. However, there are several strategies that B2B marketers can use to work around budget cuts and continue to achieve their goals.

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The Playbook for Maximizing Your ROI for Live Events with GUIDEcx Founder and VP of Sales Todd White (Pod 645 + Video)

SaaStr

Significant strides in digital technology combined with the COVID-19 pandemic heavily impacted the world of corporate summits, events, and tradeshows. Since events have consistently produced results for GUIDEcx, they allocated resources to engaging prospects in person at tradeshows and other events. of all events.