Martech

MARCH 20, 2024

Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. The post Transform your B2B brand: 7 strategic insights appeared first on MarTech. Start with soul searching What is your why?

Strategize 101

Strategize B2B Legal Launch 101

ClickFunnels

SEPTEMBER 21, 2021

The post 17 Awesome Ideas & Strategies For B2B Lead Generation appeared first on ClickFunnels. Your B2B business needs leads like a boat needs water — not just to keep afloat but also to gain momentum. If you search for “Sales Funnels”, for instance, here’s a snippet of what comes up…. Cold outreach users.

Lead generation 244

Lead generation B2B Launch Referrals 244

Martech

FEBRUARY 20, 2024

This data-driven guide dissects the science behind powerful B2B calls to action along with insider tips and winning examples. While I can’t guarantee you overnight success, I promise you’ll walk away inspired and armed with powerful tactics to take your B2B outreach to the next level. Why such CTAs can make it: Urgency triggers action.

B2B 99

B2B Prospecting A/B testing Click Through Rate 99

Martech

AUGUST 7, 2023

Tighter budgets are extending the B2B purchase cycle with buyers doing more research and looking for more ROI data, according to a new survey. B2B buyers are contending with many new purchase processes, according to DemandGen’s 2023 B2B Buyer’s Survey. Dig deeper: The 7 B2B website essentials: What customers want The good news.

B2B 89

B2B Cross-sell Finance Up-sell 89

Search Engine Land

DECEMBER 6, 2023

The purchase journey of a B2B buyer differs greatly from that of a B2C shopper. With the proper strategy, SEO can become a strong acquisition channel for any organization in the B2B space. Below are top tips for ensuring your SEO strategy is set up for success across every stage of the B2B buyer’s journey.

B2B 103

B2B B2C CRM Engineering 103

The 5% Institute

AUGUST 8, 2021

In this article, you’ll learn our six proven and effective sales tips for B2B cold calling. B2B cold calling can be an effective way to get in touch with your ideal clients, because it allows you to cut through all the noise and get in direct contact with the potential decision maker. B2B Cold Calling – Tips For Sales Effectiveness.

Cold Call 145

Cold Call B2B Technique Pitch 145

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Which products are best suited to the B2B world? Mutiny is set up to refresh your website instantly, based on who has stopped by.

B2B 86

B2B Teamwork Referrals Cross-sell 86

Martech

DECEMBER 14, 2023

The B2B sales cycle is lengthy and complex. Regular follow-ups, reminders and negotiations offer little to no satisfaction for both parties. Identify your ideal customers precisely Developing a solid ideal customer profile (ICP) is your starting point for B2B marketing success. Sales isn’t easy.

B2B 79

B2B Pharmaceutical Healthcare Follow-up 79

Heinz Marketing

APRIL 18, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Thank you, Ron Ashkenas and Peter Moore , for bringing up this important aspect of a company’s long-term success. . Businesses that Tighten Up Get Hurt.

B2B 99

B2B Teamwork Strategic planning Sports 99

Martech

JUNE 9, 2022

B2B firms saw their revenue from digital channels skyrocket in the past two years. That’s a reflection of increased digital order growth as B2B global same-site sales grew 95% over that period. . That’s a reflection of increased digital order growth as B2B global same-site sales grew 95% over that period. . Three levels.

B2B 110

B2B B2C Launch Growth 110

Highspot

JANUARY 9, 2024

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. This makes B2B sales training more important than ever. In this article, we’ll explore the B2B sales process, types and components of an effective training program, best practices, current trends, and pitfalls to avoid.

Technique 52

Technique B2B Cross-sell B2C 52

Heinz Marketing

MAY 13, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. How to encourage SDR resilience in tough selling conditions by Anthony Mennie When selling conditions get tough, it’s challenging to motivate SDRs and keep productivity up.

B2B 95

B2B Sales Drivers/motivators Up-sell 95

RAIN Group

FEBRUARY 22, 2023

The world of B2B selling looks far different than it once did. According to Gartner , as many as ten decision makers might make up a B2B buying center. According to Gartner , as many as ten decision makers might make up a B2B buying center. Long story short: complexity is a hallmark of B2B sales.

B2B 110

B2B Process Contact Sales 110

Force Management

NOVEMBER 4, 2020

Remote selling, buying, prospecting and training is here to stay. Even as lockdowns and restrictions loosen, B2B buyers continue to embrace, but also seem to prefer, remote interactions over face-to face meetings. That’s according to new research just published by McKinsey. At Force, we’ve found similar trends.

Up-sell 156

Up-sell Sell Strategize B2B 156

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy.

GTM 123

GTM B2B Conversion Objectives and Key Results 123

Martech

DECEMBER 26, 2023

So John Murphy, partner development manager at HubSpot, looks to remove barriers to cooperation between the vendor’s direct sales reps and the channel partner, for example, consulting with partners on lead generation and educating them on successful co-selling methods. It’s the job of the vendor to provide product knowledge to their partners.

B2B 107

B2B Cross-sell Hospitality GTM 107

Heinz Marketing

MARCH 10, 2021

As stay-at-home Americans stocked up on bulk goods during the pandemic, Costco has been one of the few retailers that have mostly benefited from the pandemic. I watched the video and thought, there are so many lessons B2B marketers can learn from this retail giant. How does that translate to B2B? How does this translate to B2B?

B2B 135

B2B Cross-sell Retail Healthcare 135

Heinz Marketing

MAY 31, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B marketing, businesses often face difficult times characterized by slowing win rates and longer buying cycles. One key strategy that can significantly impact B2B success in such times is sales enablement.

B2B 95

B2B Objectives and Key Results Drivers/motivators Strategize 95

Heinz Marketing

MARCH 23, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing As a B2B SaaS marketer, creating effective messaging is key to driving success for your business. Highlight your unique value and selling propositions In a crowded market, it’s essential to differentiate your product from competitors. Reach out to us to learn more!

B2B 111

B2B A/B testing Drivers/motivators Up-sell 111

Martech

SEPTEMBER 9, 2022

.” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. Users will be able to leverage HubSpot AI to set up automated data correction processes.

B2B 110

B2B E-commerce B2C Drivers/motivators 110

Search Engine Land

MAY 26, 2023

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Truly, the businesses that do B2B content marketing right have a giant competitive advantage. First: The wrong way to do B2B content marketing The only way to learn the right way to do content marketing is to understand the wrong way, first.

B2B 108

B2B Promote Engineering Up-sell 108

The 5% Institute

APRIL 7, 2021

At The 5% Institute is to teach, empower, and serve Sales Professionals and Business Owners around the world – which is why we created a premium B2B sales course. The 5% Sales Blueprint ; our B2B sales course, is a 100% online delivered sales training program, completely designed with the end user in mind. Our Mission.

B2B 126

B2B Closing Real Estate Sales 126

Sales Hacker

AUGUST 24, 2023

38:00) Operational excellence will set your team up for success every time Quotes Demand efficiency as a definition, is the evaluation of all of the different micro surfaces and growth levers throughout the buyers journey and how they all stack up together. (38:00)

GTM 52

GTM Start-ups Up-sell Sell 52

Sales Hacker

AUGUST 22, 2023

38:00) Operational excellence will set your team up for success every time Quotes Demand efficiency as a definition, is the evaluation of all of the different micro surfaces and growth levers throughout the buyers journey and how they all stack up together. (38:00)

GTM 52

GTM Start-ups Up-sell Sell 52

Heinz Marketing

MAY 6, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Sales Strategy: How to Get Trusted Introductions and Maximize Your Sales Growth by Amy Franko Referrals rank as the top source for quality leads with nearly two-thirds of B2B companies.

B2B 76

B2B Prospecting Referrals Sales 76

Martech

APRIL 24, 2023

I picked up and heard her say, “It’s purple!” ” We eventually got it sorted out and did not end up driving a purple Dodge Durango. This story is similar to what many B2B buyers go through, highlighting a key element in customer retention. “The Durango,” she said. Get MarTech! In your inbox.

B2B 94

B2B Customers Cross-sell Clients 94

Heinz Marketing

FEBRUARY 6, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. Selling Is A Human Process. Over the past 10 years, it seems we’ve been doing everything we can to take the human out of selling, without thinking of the consequences.

B2B 131

B2B Up-sell Market share Sell 131

Sales Hacker

FEBRUARY 14, 2023

Using TikTok for B2B selling might seem unprofessional. But TikTok has proven a powerful channel for B2B messages. In this guide, I’ll take you through the top 5 strategies for leveraging TikTok for B2B sales — backed by research-based stats and live examples. Why use TikTok for B2B sales? TikTok users are 1.7x

B2B 90

B2B B2C Sales Trust 90

Veloxy

FEBRUARY 15, 2024

Whether you’re a rookie learning the ropes or a vet hunting innovative tactics, our curated guide to essential sales podcasts is your ticket to leveling up your sales game. Expect actionable insights, cutting-edge strategies, and insider knowledge to keep you engaged and selling smarter—all without the fluff.

Gaming 233

Gaming Sell GTM Technique 233

ConversionXL

MARCH 13, 2019

But the B2B ecommerce market is growing exponentially , estimated to reach $1.2 Ecommerce sales are growing for traditional B2B businesses as well as direct-to-consumer brands, which are opening wholesale sides to get a slice of the growing B2B ecommerce pie. B2B ecommerce: 2 key differences of B2B buyers.

B2B 130

B2B B2C Retail X-functional 130

Heinz Marketing

MARCH 29, 2022

People are pestered with hundreds of emails entering their inbox daily, and that number skyrockets for business professionals in the B2B space. Moreover, people retain up to 95% of information shared in video format vs. just 10% of information shared in written format. Video Selling. Recaps of follow-up calls.

B2B 96

B2B Follow-up Up-sell Sales 96

Heinz Marketing

DECEMBER 19, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. 5 Ways to Nail Your B2B Strategy with ABM. A look at some of the key areas for ABM optimization to improve your B2B strategy. Thanks for the advice, Bonnie Thomas.

Engineering 132

Engineering B2B Up-sell Process 132

Gong.io

JULY 5, 2022

It‘s no secret that B2B sales (especially at the enterprise level) take a significant amount of time and effort to nurture and eventually close. The B2B sales funnel is a popular method for modeling this journey. What is a B2B sales funnel? . B2B sales funnels vs. sales pipelines . Consideration. Evaluation.

B2B 133

B2B Pipeline Represent Sales 133

Sales Pop!

SEPTEMBER 2, 2023

Amidst the hustle and bustle, the realm of B2B sales stands as a linchpin. Smith , the astute CEO and Founder of SmithCo —a sales consulting firm dedicated to empowering modern mid-size B2B businesses. Lisa expounds on the art of nurturing leads, translating conversations into conversions through tenacious follow-up.

B2B 64

B2B Consult Sales Follow-up 64

Heinz Marketing

MARCH 27, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. Why People Don’t Always Speak Up At Work. Interestingly, the study suggests that the link between speaking up and staying silent is not as clear-cut as we might think.

B2B 133

B2B Product Sell Hospitality 133

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. B2B marketing expert Tony Zambito calls this the “ Great Buyer Resignation.” A reality check.

B2B 101

B2B GTM Cross-sell High impact 101

Martech

MARCH 16, 2022

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. The B2B business customer has adopted many of the buying habits of D2C e-commerce consumers, especially with fewer live conferences and in-person meetings in the last two years.

B2B 84

B2B E-commerce B2C Drivers/motivators 84