ConversionXL

SEPTEMBER 20, 2018

This isn’t limited to the B2C space. market conditions) and competitive positioning. product offering and pricing). That premium price isn’t because the solution is more valuable but because the customer acquisition model is more expensive. To put yourself on higher ground, the next best SaaS GtM is a marketing-led GtM.

Go To Market 289

Go To Market GTM Profit margin Education 289

Martech

MAY 29, 2025

According to Gale, customer value isn’t about low price or high quality in isolation; it’s about the tradeoff customers perceive between what they get and what they give. His simple but powerful formula: Customer Value = Perceived Quality / Perceived Price That’s not quality in a vacuum or price on an invoice.

Price 81

Price B2C Manufacturing Negotiate 81

Salesforce

DECEMBER 23, 2024

The most common types of ecommerce business are business-to-consumer (B2C) and business-to-business (B2B). While these are often positioned as opposites B2B vs. B2C they share a similar focus on customer satisfaction and generating loyalty over time. Sales conversion requires a combination of price and positioning.

B2C 98

B2C Government Manufacturing Retail 98

Martech

DECEMBER 26, 2024

And marketers will tap into loyalty programs to do more than simply nudge current customers to buy more to gain added perks. Marketers will seek partnerships to expand the dimensions of loyalty programs and improve experience. This is especially true where competitors are selling similar offerings with low differentiation.

Customers 124

Customers Government Healthcare Hospitality 124

Salesforce

FEBRUARY 10, 2025

For customers, marketplaces offer a wide range of choices, the ability to quickly price shop, and hyper personalized experiences. Shoppers demand a wide selection of in-stock products at competitive prices. Marketplaces can provide consumer-like experiences that make it easier to price shop, compare insurance plans, and more.

Healthcare 52

Healthcare Manufacturing B2C Retail 52

Martech

APRIL 8, 2024

She expects this and other genAI search innovations will mean huge changes in digital marketing. By 2026, search marketing will lose market share to AI chatbots and other virtual agents, with traditional search engine volume dropping 25%. Q: So I see how this can aid B2C marketers, but what about B2B?

B2B 117

B2B B2C Conversion Pitch 117

Martech

JULY 25, 2022

More than half of consumers (56%) reported seeing instances of shrinkflation (reducing size or quantity of packaged goods without reducing the price) in food and groceries. S]top price gouging, stop being so greedy, explain why, stop changing the amount of food in the container, or changing the container to hold less. Its giant 23 oz.

Customers 106

Customers Price Market share Launch 106

ClickFunnels

JUNE 24, 2021

Read our Keap review: “Keap Review For 2021 – Features, Pricing & More”. Also, if you are selling B2B products as opposed to B2C ones, you need to think about not one but two types of dream customers: The company. All this is super helpful if you want to stay on top of things at all times. And it pays to be organized! Salesforce.

Prospecting 214

Prospecting Process Cold Call Customer Relationship Management 214

Hubspot

DECEMBER 23, 2020

Part of the problem is supply — bigger data volumes offer greater insight around B2B and B2C buying preferences both immediately and over time. What percentage of their target market share does the company currently have? But variety also plays a role. How many employees in total does the company have?

Manufacturing 101

Manufacturing Non-Profits Cold Call B2C 101

Search Engine Land

SEPTEMBER 11, 2023

Using value-based bidding in low variability scenarios What if your products or services are priced similarly? Even if your prices are uniform, the profit margins may differ. B2C tends to have a much shorter cycle, ranging from a few minutes to a few weeks. Could you still benefit from value-based bidding?

Profit margin 134

Profit margin Objectives and Key Results Campaign B2C 134

Hubspot

AUGUST 22, 2022

To help you tap into these powerful trends and reach your sales goals, we surveyed B2B and B2C salespeople and sales leaders in the U.S., Of course, the strategies used will depend on whether they sell B2B or B2C, so let’s dive into how B2B sales professionals are getting ahead first, then take a look at the top B2C strategies.

Cross-sell 69

Cross-sell B2C Sales CRM 69

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. You’re adding new product features and looking to capture more market share from your competitors.

Launch 96

Launch Product Non-Profits GTM 96

SaaStr

JULY 29, 2022

In other words, is it make sense to just try to grab market share and go free and then try to cash in revenue later? But one of the most interesting changes that Algolia did, was remove these pricing tiers. Two, they’re screwing around and spending too much time on pricing. Jason Lemkin: Well, look. That can work.

Price 109

Price Product Start-ups Niche 109

Cience

JANUARY 10, 2020

It is beyond question that B2C companies get enormous traffic from mobile devices — we all do at least some of our online shopping from our phones. In juxtaposition to these statements, some buyers noted that B2B buying journey is becoming more and more “mobile” following the general B2C trend: Julia Mankovskaya Digital Marketer, Daxx.

B2B 54

B2B B2C Retail Clients 54

ConversionXL

NOVEMBER 8, 2018

Stuart Shaw, Head of Search and Strategy at Zazzle Media , relayed the outcome of a recent market analysis for one of his clients: Amazon enjoyed twice the market share compared to any other competitor. Among everyone I spoke with, there was agreement: The impact of voice search for B2B companies trails the B2C market.

B2B 100

B2B Manufacturing Retail Cross-sell 100

Cience

JANUARY 10, 2020

It is beyond question that B2C companies get enormous traffic from mobile devices — we all do at least some of our online shopping from our phones. In juxtaposition to these statements, some buyers noted that B2B buying journey is becoming more and more “mobile” following the general B2C trend: Julia Mankovskaya Digital Marketer, Daxx.

B2B 52

B2B B2C Retail Clients 52

SaaStr

AUGUST 12, 2022

So clearly there are areas of our economy that are slow growing and B2C has its challenges. So the closer you get to B2C, the more dramatic the impacts are in today’s weird world, so that’s the reality of the situation. And then we have to talk about pricing and then we have to talk about deployment.

Price 98

Price Pipeline Meeting Follow-up 98

Hubspot

SEPTEMBER 9, 2020

While you might not expect a major social media platform like Facebook to invest in email marketing tools, this move actually makes a lot of sense. Since Facebook began the email marketing tool's test, marketers have caught on. In the last decade , Facebook's amped up its advertisement and lead-generation offerings.

Lead generation 101

Lead generation Contact Launch B2C 101

Hubspot

MAY 6, 2021

Whether you work in B2B, B2C, government, or non-profit organizations, defining and analyzing the market will help you make better decisions. This kind of analysis can help you grow your existing business, pivot into new markets and opportunities, or expand into the periphery of your current market. Demographic data.

Non-Profits 99

Non-Profits Government B2C Niche 99

SaaStr

AUGUST 19, 2022

Jason Lemkin: And I think so usually, and let me add to that and then I’ll ask you the one follow up question about what you’re doing a marketing, because I think that will help you and help everyone. And then you’ve got something, this isn’t B2C where you’re trying to get 10 million people to buy your game.

Niche 109

Niche Follow-up Start-ups Closing 109

SaaStr

AUGUST 5, 2020

If you execute, you have an advantage in the market and you execute super precisely and make every penny count, your business goes way longer, and you’ll gain more market share to become a bigger business. Lastly, on the founder, what I want to summarize this for is, this is a market for underdogs.

Transportation 78

Transportation Government Healthcare Objectives and Key Results 78

ConversionXL

JUNE 2, 2020

Differentiating with price is not sustainable. You can start with lower pricing as your competitive advantage and differentiation, but without a structural advantage, it’s not sustainable. If you make price the main reason to choose you, you’re playing a fool’s game—anyone can mark down a price.

A/B testing 162

A/B testing X-functional Price Gaming 162