ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction. Image Credit.

B2B 120

B2B User Experience B2C E-commerce 120

Martech

MARCH 5, 2024

My contract is ending soon, and the flier invited me to set up an appointment to speak with a sales representative over the phone to find a new package to switch to before my promotional pricing ends. Xfinity likely wanted to prevent me from visiting one of its stores or attempting to call or initiate a chat conversation at a random time.

Meeting 114

Meeting Represent Contract UX 114

ConversionXL

APRIL 27, 2019

Adaptive Path, a UX/digital design agency that was acquired by Capital One, talks in terms of “experience maps.” A B2C ecommerce company may have just a few clearly defined phases; a B2B SaaS company selling to the Fortune 100 may have more. No two journey maps are exactly the same. How to build a customer journey map in 5 steps.

Customers 100

Customers A/B testing UX B2C 100

Hubspot

OCTOBER 13, 2019

These questions can help predict consumer behavior for B2B companies that can't necessarily rely on the same predictors for B2C companies. Predicting consumer behavior essentially means to have the right product at the right price at the right time. Dayne Topkin - HubSpot. Marketing Strategy: Understanding consumer behavior.

Retail 78

Retail UX Drivers/motivators Campaign 78

ConversionXL

NOVEMBER 22, 2022

For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. Or it could be that issues with UX design have ruined the experience. Have you made UX changes that might alienate existing users? submits a form). likes, shares, comments, etc.).

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. These insights will help you choose a GtM strategy that will attract, retain, and grow your customer base.

Launch 96

Launch Product Non-Profits GTM 96

ConversionXL

JUNE 8, 2017

User experience research or UX research, shouldn’t be limited to A/B testing programs only. If done properly, you UX research should have landed you a lot of ideas about which problems affect which segments. Another use case is to personalize content like copy and pricing information depending on the country. Exit intent.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

Hubspot

JANUARY 21, 2016

Perhaps yes, however the majority of companies you likely admire (B2B, B2C, local, national or global) have actual, dedicated and growing marketing budgets. Focus areas should include SEO, images, layout, conversion points, forms, videos, interactivity, UX features and of course, your actual content. 7) Incorporate Call-to-Actions.

UX 53

UX B2C Engineering Prospecting 53

Cience

JANUARY 10, 2020

It is beyond question that B2C companies get enormous traffic from mobile devices — we all do at least some of our online shopping from our phones. These retailers need to optimize their website to deliver convenience throughout their UX to their potential customers. Compared to B2C, this is obviously much lower ?

B2B 54

B2B B2C Retail Clients 54

Cience

JANUARY 10, 2020

It is beyond question that B2C companies get enormous traffic from mobile devices — we all do at least some of our online shopping from our phones. These retailers need to optimize their website to deliver convenience throughout their UX to their potential customers. Compared to B2C, this is obviously much lower ?

B2B 52

B2B B2C Retail Clients 52

SaaStr

DECEMBER 31, 2019

With the complexity of multiple stakeholders and the increasing purchasing influence of end users, the bar is higher than ever for enterprise UX as companies pioneer business models beyond traditional SaaS. So let’s talk pricing and business model for a minute. Want to see more content like this?

Product 62

Product B2B X-functional Growth 62

SaaStr

DECEMBER 3, 2019

Why I stayed I think is … I talk a lot about like I think that the term is B2B and B2C are kind of silly. Tolithia Kornweibel : I definitely was looking for a new challenge, but I also had a hypothesis, which I think has borne out to be true, which is there are some ways in which B2B is very far behind B2C marketing.

Up-sell 62

Up-sell Start-ups Cross-sell B2C 62

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. Julie Grundy: UX of Form Design: How to Design an Effective Form. Momoko Price: How to Listen to Customers Effectively. What friction points do we have in our UX? pic.twitter.com/T2OjzFm2U8. Michael Aagaard (@ContentVerve) April 5, 2017. Image Credit.

Growth 86

Growth A/B testing Objectives and Key Results X-functional 86