Martech

NOVEMBER 18, 2021

B2C buyers don’t want to scroll through endless catalog pages trying to find what they need. If you’re using data and technology to solve your customers’ problems, build customer communities, empathize with their values and retain them across their lifetime, we want to hear from you. I’m looking forward to reading your proposals!

Pitch 104

Pitch Technology Technology B2C 104

Martech

AUGUST 31, 2021

You need the technology to enable these things. The people are critical of course, but you need the technology to work really well.”. I set out to speak to two people from very different backgrounds, each of whom has created a technology to enable community — very different offerings representing very different perspectives.

Technology 116

Technology Technology Networking CRM 116

Martech

JANUARY 23, 2024

B2C budgets. Global B2C marketing organizations spent 18% of their marketing budget on martech last year. Two-thirds (66%) of marketing decision-makers say they plan to increase their technology spend, according to Forrester’s Marketing Survey, 2023. Annual growth is projected to climb to a steady 13.3% over the coming years.

B2C 94

B2C Drivers/motivators Technology Technology 94

Martech

JUNE 1, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. The post New releases for AI-powered marketing technology appeared first on MarTech. As a result, more and more AI-powered solutions are being announced every day. Get MarTech! In your inbox.

Technology 87

Technology Technology Launch Service 87

Martech

APRIL 12, 2024

Real-Time CDP is available in B2C, B2B and hybrid editions so that organizations can create unified profiles for consumers and/or accounts and personalize in real-time across all channels. Key verticals include retail/CPG; healthcare; media and entertainment; technology; financial services; automotive; and travel and hospitality.

Customers 91

Customers B2C Healthcare Retail 91

Martech

MAY 8, 2023

Generative AI has taken marketing by storm: 73% of B2B and B2C marketing executives say their companies are using it to help create text, images, videos or other content, according to a new survey. Artificial intelligence is not new to marketing technology. surveyed 1,000 B2B and B2C marketing professionals in March.

B2C 125

B2C Transportation B2B Technology 125

Martech

MARCH 14, 2023

The maker of SurveyMonkey, Momentive Global, has entered into a definitive agreement to be acquired by Symphony Technology Group (STG), in a deal valued at approximately $1.5 This might be some of the opportunity STG sees in their acquisition, as they are a private equity firm focused on software and data technology. In your inbox.

Technology 78

Technology Technology Closing Customers 78

Martech

OCTOBER 12, 2023

It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering and tighter budgets than their B2C counterparts. Join MNTN as they walk through how B2B marketers can utilize the rapidly evolving AI technology.

B2C 124

B2C Niche B2B Presentation 124

Martech

SEPTEMBER 22, 2022

But changes over the last two years have impacted what customers expect from experiences, and marketers need to use every technology they can in order not to leave their customers behind. Here are three important ways that brands need to leverage technology to make sure the customer remains the top priority.

Technology 88

Technology Technology Customers Meeting 88

Martech

NOVEMBER 6, 2023

But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers. A great customer experience matters for B2B, just as in B2C. Who are B2B customers?

B2B 131

B2B Customers B2C Cold Call 131

Search Engine Land

OCTOBER 12, 2023

It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering and tighter budgets than their B2C counterparts. Join MNTN as they walk through how B2B marketers can utilize the rapidly evolving AI technology.

B2C 110

B2C Niche B2B Engineering 110

Partners in Excellence

APRIL 5, 2024

They come from all over the world, they represent B2B, technology , basic materials, SaaS, industrial products, professional services, B2B2C and B2C. Technological Curiosity : A unique theme for some is a fascination with technology and innovation. So far, I have 51 stories (not all have been published yet).

Sell 121

Sell Cross-sell Drivers/motivators Education 121

Martech

OCTOBER 23, 2023

Our list of experts includes a wide range of voices that speak to the effects that new digital technologies have on organizations at all levels. followers) Shelly Kramer Founder and principal analyst at V3 Broadsuite, Shelly consults on digital transformation for B2B and B2C companies. LinkedIn: Tim Crawford (5.9K

Pharmaceutical 115

Pharmaceutical Healthcare B2C Strategize 115

Martech

NOVEMBER 8, 2021

DemandMatrix hosts technographic data, and is a strong predictor of intent for technology companies. The partnership will add B2B capabilities to Microsoft’s solution, which has been available to B2C sellers for two years. Among clients mentioned were enterprise B2C organizations like Chipotle and Walgreens.

B2C 100

B2C Customers B2B Clients 100

Search Engine Land

MAY 10, 2023

The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with an answer. Gathering the industry’s most significant loyalty technology solution vendors , this report shows us which providers matter most. What is a Forrester Wave Loyalty Technology Solutions, Q1 2023 report? Let’s dive into it.

Referrals 104

Referrals B2C Technology Technology 104

Search Engine Land

OCTOBER 25, 2023

Small and medium-sized businesses (SMBs) have been slow to adopt AI technology. organizations operating in both B2B and B2C. While 74% of SMBs are not using AI, 44% of those hope to start using it within the next year, a survey has found. Why we care. saving time and money). Read the report. An AI Awakening (PDF).

B2C 117

B2C Education Contact B2B 117

Martech

OCTOBER 17, 2022

Like B2C consumers, B2B buyers want a self-serve, personalized experience that doesn’t require them to speak to a salesperson, according to the Insider Intelligence report. . As a result, B2B marketers have been investing in new technology which creates customizable content and messaging and delivers it via the person’s preferred channels. .

B2B 101

B2B Growth B2C Technology 101

Martech

SEPTEMBER 9, 2022

marketing technology spending is expected to increase a healthy 14.3% But marketing technology spending increases in 2022 won’t match earlier years. Spending increases by B2B firms will outpace increases by B2C companies. this year — surpassing $20 billion, according to industry research eMarketer. billion by 2024.

Growth 98

Growth B2C B2B Technology 98

Search Engine Land

AUGUST 16, 2023

Traditional B2B and B2C buying motivation has not changed, but interactions with brands are becoming more similar. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.

Drivers/motivators 88

Drivers/motivators B2C B2B Strategize 88

Martech

MAY 31, 2023

Professional development is essential, especially for those in dynamic fields like marketing and technology. Here are some marketing technology professional development books and podcasts that I find useful. Alfonso does a great job of laying a solid foundation for both B2B and B2C marketing technology management.

Technology 100

Technology Technology Cold Call B2C 100

Martech

AUGUST 16, 2023

Traditional B2B and B2C buying motivation has not changed, but interactions with brands are becoming more similar. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.

Drivers/motivators 85

Drivers/motivators B2C B2B Strategize 85

SaaStr

JULY 22, 2022

Franklin stated, “The good thing about SaaS businesses is that technology is the solution our customers are seeing as the way that they’re going to automate themselves, get more productivity, more efficiency, and just help businesses run better.” Varni weighed in from a different market perspective, particularly B2C.

B2C 82

B2C Territory Legal Growth 82

Partners in Excellence

MARCH 26, 2024

.” I decided to “package” up my experience in people, processes, and technology. B2B customers want a B2C-like experience to self-educate, work independently, and manage their research and due diligence. I worked closely with companies to understand their markets and apply this methodology.

Sell 102

Sell Cross-sell Finance B2C 102

Search Engine Land

MARCH 13, 2023

And marketing technology is your key to making it all happen. Supercharging your funnels with qualified leads. These are table stakes for modern marketers like you.

B2C 96

B2C Technology Technology B2B 96

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Together, these technologies enable marketing performance management (MPM). Privacy and the deprecation of cookies.

B2C 104

B2C Government Technology Technology 104

Martech

MAY 10, 2023

The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with an answer. Gathering the industry’s most significant loyalty technology solution vendors , this report shows us which providers matter most. What is a Forrester Wave Loyalty Technology Solutions, Q1 2023 report? Let’s dive into it.

Referrals 84

Referrals B2C Technology Technology 84

Martech

OCTOBER 19, 2023

The survey is based on responses from 317 digital marketing professionals across B2C companies in the U.S. These overlay technologies support an omnichannel marketing approach to improve the customer shopping experience and create shoppable opportunities within new or existing content.

B2C 110

B2C Launch High impact Market share 110

Search Engine Land

NOVEMBER 16, 2022

Whereas, B2C and D2C marketers can feel it more quickly when complete verticals go south. 26% claim that a top investment in the coming years will be video editing software, compared to 14% of their B2C counterparts. B2C will feel it first. Keep a finger on the pulse of B2C industry trends. Return to in-person events.

B2B 94

B2B B2C A/B testing Healthcare 94

Martech

DECEMBER 29, 2023

These technologies exist now and enable retailers to offer prompt, personalized responses at scale, boosting customer satisfaction and improving the online experience.” “Beyond limiting online visibility, ‘ghosting’ severely hampers a brand’s overall digital performance,” said Monica Ho, CMO of digital marketing company SOCi. “In

Retail 114

Retail B2C Manufacturing B2B 114

Hubspot

OCTOBER 17, 2016

Exploding with investment and technological advances, the world of emotion detection and recognition technology will change the face of marketing in the years to come. What it doesn’t do is rely on feature sets, discounts, or new technology to move you to a sale. Yet this is not fantasy.

Technology 78

Technology Technology Campaign B2C 78

Martech

APRIL 20, 2023

Proxima has added AI to its proprietary database of 55 million B2C shoppers to generate audiences for prospecting on Meta, Google and TikTok. Mobiquity Technologies’ ATOS 2.0 This feature is currently free to all new Constant Contact customers for a limited time. Get MarTech!

Product 95

Product B2C Campaign Contact 95

The Digital Technology

FEBRUARY 28, 2024

This e-commerce platform runs as two models as business-to-customer (B2C) and business-to-business (B2B) models. In the digital world, e-commerce plays a major role in all kinds of business. Customers prefer online platforms for purchasing to traditional purchase methods. This article […]

E-commerce 59

E-commerce B2B B2C Customers 59

Martech

SEPTEMBER 26, 2022

It’s created a unique combination of technology and user trust, with larger monetary transactions conducted digitally daily. Most fintech success stories rely on mobile technology, but 61% of consumers won’t return to a mobile site they had trouble accessing. 7 fintech marketing strategies for B2C. Get MarTech!

E-commerce 104

E-commerce B2C Finance Referrals 104

Martech

AUGUST 19, 2021

When stay-at-home orders and social distancing guidelines spurred the movement of customer interactions – both B2B and B2C – to digital channels, marketers became increasingly interested in technologies that collect data from those interactions, unify them, deliver insights and enable campaign orchestration.

Customers 123

Customers B2C Technology Technology 123

Hubspot

DECEMBER 22, 2016

To dig deeper into what the typical growth stack looks like, we recently partnered with Datanyze , a platform that can track a large number of technology categories. Together, we set out to determine what technologies HubSpot customers have enabled on their websites. 7 Key Technologies Used by HubSpot Customers.

Technology 72

Technology Technology Customers Non-Profits 72

Cience

NOVEMBER 11, 2020

A lot has been spoken about the importance of customer experience in the Business-to-Consumer (B2C) domain, but what about the Business-to-Business (B2B) sales model? Is it time for B2B companies to become as ‘customer-obsessed’ as some of the most successful B2C brands have demonstrated over the last decade?

B2B 98

B2B Customers B2C User Experience 98

Heinz Marketing

AUGUST 17, 2022

The need or desire for a B2C purchase is often more obvious than that of a B2B purchase. Buyers need more research and rationalization for a B2B product, and they don’t act on impulse like a B2C purchase could entail. Here are some benefits of keeping the human connection alive and why it’s a fundamental part of the buyer’s journey.

Lead generation 110

Lead generation B2C B2B Cold Call 110