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Electric Sign Sales Case Study – Hiring, Training, & CRM

Adaptive Business Services

In October of 2021 I was contacted by an electric sign company where I had previously served as a partner during the 1990’s. He did not have a B2B sales background (he was a banker), no electric sign experience, and he was new to Boise so he had few connections. They also had lost their sales manager to another health issue.

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Sales Process Example – Electric Signs

Adaptive Business Services

The post Sales Process Example – Electric Signs appeared first on Adaptive Business Services. If you are not a sign company … feel free to modify it to suit your own specific needs. You get the idea!

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High Value Deals Are Often Easier To Secure

Adaptive Business Services

I specifically remember a deal when I was fairly new in the electric sign industry. The post High Value Deals Are Often Easier To Secure appeared first on Adaptive Business Services. If you are that vendor, this account becomes yours to keep or yours to lose. Never become complacent. The wolves will always be at your door.

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Finding Your Niche in a Sales Career

Adaptive Business Services

Custom electric signs … winner winner, chicken dinner! For me, electric signs checked all of the boxes. While I had at least some success in all of the industries I worked in, I was the most successful, and the happiest, in the electric sign industry. Office equipment was a winner. Computers and software … ok, but not awesome.

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Time to Refocus in 2023

Adaptive Business Services

I had spent a part of 2022 trying to break into electric signage (my background as an owner and a manager) as a vertical market for my consulting services. The post Time to Refocus in 2023 appeared first on Adaptive Business Services. I had also gained very little traction toward that goal. Not even one sale.

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Multi-Purposed Projects

Adaptive Business Services

Several years ago I also developed and delivered a complete sales training program for an electric sign company. The post Multi-Purposed Projects appeared first on Adaptive Business Services. The second was “The 12 Steps to Becoming a Master Networker”. Master Networker also became a slide show and a webinar.

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The Role of Urgency in Selling

Adaptive Business Services

My background was in the electric sign industry and the benchmarks that needed to be met prior to the actual installation of the signage were many. The post The Role of Urgency in Selling appeared first on Adaptive Business Services. We can work from the completion date and move backwards.

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