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IAB releases updated IAB Diligence Platform

Martech

The IAB points to a significant shift in liability that came with the California Privacy Protection Act (CPPA). Dig deeper: Ad industry steps up to meet signal loss and privacy challenges: IAB Diligence features. Why we care. CMG & Salty for Hershey. “We’re

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3 strategies to navigate change as digital privacy evolves

Martech

Since the California Consumer Privacy Act (CCPA) took effect in 2018, 15 states have established their own privacy regulations , with more expected to follow. European regulations continue to set precedents for increasing restrictions on user data collection. In the U.S.,

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MOps: Is you is or is you ain’t marketing?

Martech

Last November, I was in Anaheim, California, for an event called MOps-Apalooza. It meets with the marketing organization regularly and routinely. He’s on the west coast now with a different organization and he’s director, marketing operations. That sounds about right.

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The ROI of Losing: How to Rethink Loss in Sales

Salesforce

Learn more Why you shouldnt view losses as failures in sales The word failure is often used to describe something that doesnt meet expectations. Set aside dedicated time to review lost opportunities together as a team and in one-on-one meetings. This makes it much easier to maintain friendly and open communication.

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Quota Relief: How and Why to Give It to Your Salespeople

Salesforce

Meeting quota is often challenging, and organizations offering relief can show support to their team. PTO and vacation: Since even a few days or a week can affect reps’ ability to meet quota, leaders often use quota relief for these out-of-office events.

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6 Tips for Using Sales Acceleration to Close Deals Faster

Salesforce

Through an acceleration framework that focuses on empowering sales teams , organizations can understand and meet customers’ needs more accurately. Your sales representatives can spend their time building relationships with customers instead of getting bogged down in administrative tasks such as scheduling meetings and creating invoices.

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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

Building products to meet all the needs of all people is not only hard, but it’s also expensive. While it can include research-based numbers, it does involve some assumptions and artful estimations. Here are some common pitfalls and how to avoid them. Overestimating TAM One stumbling block is sizing a TAM too large.