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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

Example 1: Software company Based on market research, this company finds that its niche software could serve up to 30,000 clients in North America. TAM = Total number of potential customers x average revenue per user TAM calculation examples Let’s go through a few examples of how various businesses can calculate their TAM.

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The Great AI Talent Grab: The Latest 20VC with Jason, Harry and Rory

SaaStr

California’s non-compete laws accelerate this dynamic. ” His frustration with existing sales AI tools—”they’re either not real time, or they have an enterprise niche, or they’re glorified notetakers”—reflects a broader market gap that Cluely appears positioned to fill.

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13 AI Business Ideas for Entrepreneurs

Hubspot

Trying to get in on the AI boom probably feels a bit like traveling to California in the 1840s to get your hands on some gold. If the niche youre interested in is more saturated, focus on specialized solutions that nobody else offers. Unique and proprietary algorithms. A novel technical approach.

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Why we care about compliance in marketing

Martech

There are a few niche laws and regulations affecting privacy at the federal level in the U.S. It all started with the California Consumer Privacy Act (CCPA), which came into effect about a month after GDPR did. California, too, has passed yet another privacy law, the California Privacy Rights Act (CPRA).

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2024 Predictions: Social media’s evolution

Martech

Smaller communities and sharper focus on audience “With the overwhelming vastness and noise of the internet, people have been carving out community spaces that feel more manageable,” said Arianna Crawford, social media manager at Big Valley Marketing, a California-based consultancy.

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How the Third Wave of Media Is Transforming Marketing Content

Hubspot

At an event in California this week Kamangar said, “The first wave was the broadcast networks. According to a New York Times article, Seidel hopes to “discover new stars and galvanize the niches that are driving the internet food conversation.” ” Niche AND Quality. It's time to find your niche.

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4 Enrollment Marketing Tips For Vocational Schools

Hubspot

Blog about your market niche, solicit guest bloggers from graduates, staff and administrators, and use your best keywords in the blog posts to generate qualified traffic. Fresno Pacific University in Fresno California was faced with this very challenge. Different schools are at different stages of the process. Blogging can be easy.