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Data, AI and advertising: 2025 predictions

Martech

Agencies leaning in Budgets will be tighter this year, so agencies will increasingly rely on technology to negotiate better deals for clients and measure campaign effectiveness. This can include negotiating with RMNs and CTV platforms, optimizing their data stack, and exploring data clean rooms and AI tools.

Negotiate 127
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AI agents offer a glimpse into a potentially simplified future

Martech

AI could radically streamline tasks such as segmentation, personalization, creative adaptation, data cleansing, campaign optimization and more. Execute marketing campaigns by identifying the right audience, content and channels, continuously refining these choices as it learns.

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Why SaaS vendors must shift from transactions to embedded partnerships

Martech

This shift — from license delivery to operational integration — marks a fundamental evolution in how SaaS companies must think, sell and support. Net revenue retention (NRR) improves: As adoption deepens, upsells and cross-sells become easier and more natural. The future of SaaS won’t belong to those who sell the most seats.

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What is marginal revenue and how does it work?

PandaDoc

Selling additional products or services usually sounds like a good thing, but thats only true when every extra sale contributes to your overall bottom line. Marginal revenue can help by showing exactly how much additional income your business brings in from selling one more unit. Why does MR function this way when used in theory?

Price 52
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How to cost-effectively acquire fiber subscribers and grow efficiently

Salesforce

With a technology platform that incorporates all available data, from customer information to marketing campaign success to service issues, providers can: Get a birds-eye view of potential markets. Replicate the most effective presigning campaigns from your past. Loyalty programs can also create cross-sell and upsell opportunities.

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How I Use Target Account Selling to Land My Dream Clients

Hubspot

Desperate for a solution, I turned to target account selling a method Ive since refined into a system thats helped me land six SaaS clients in under four months. Table of Contents What is target account selling? How does target account selling work? What is target account selling? How does target account selling work?

Clients 41
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Instagram Marketing for Small Business: Top Strategies for 2025

Salesforce

Successful SMBs on Instagram dont just sell their products they create immersive brand experiences that keep followers coming back. Team up with other businesses : Partner with businesses that complement yours to cross-promote and reach a wider audience. Optimize ad campaigns You dont need a big budget to see real results.