Search Engine Land

DECEMBER 28, 2023

Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

X-functional 116

X-functional Retail Launch Non-Profits 116

ConversionXL

OCTOBER 22, 2018

After looking at the data across 3–6 months (the average sales cycle), it became clear that—even though the campaign was a “success” based on the number attendees—it drove a relatively low percentage of pipeline revenue. Salesforce and Salesforce Campaigns. Selling to companies adds complexity to the Lead Source method.

B2B 131

B2B Process Campaign Contact 131

SalesHandy

JUNE 29, 2021

Selling products or services to businesses and professionals can be tough. Which is unlike selling to consumers, who have common needs and wants. The right B2B sales strategy optimizes your sales process around a few key principles, all of which allow you to make the most out of B2B selling efforts. What is B2B Sales?

B2B 98

B2B Cross-sell X-functional Follow-up 98

ConversionXL

OCTOBER 26, 2022

The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. Cross-reference trending hashtags with topics that interest your audience. The Essence Vault’s ad campaign is a great example of TikTok users’ openness to ads.

Entertainment 115

Entertainment Customers E-commerce Objectives and Key Results 115

Hubspot

APRIL 4, 2023

In one of my first jobs, I helped to develop a digital marketing campaign for a small business that grew its revenue by 15% within eight months. It's also when you really need to sell yourself and your skills. I think it presents a huge opportunity to optimize marketing campaigns — especially with customer segmentation and targeting.

Consult 83

Consult Objectives and Key Results X-functional Construction 83

Heinz Marketing

MAY 16, 2022

Matt : Yeah, or companies that have a history of selling to mid-market and SMB companies that don’t take the time to understand how an enterprise buyer buys and then don’t respect what is conveyed via a very different buying process. I’m a big believer in cross-functional alignment. And keep things simple.

Pipeline 97

Pipeline Referrals X-functional Cross-sell 97

SalesHandy

MARCH 21, 2023

With Saleshandy’s A/Z testing feature, you can test up to 24 variants of a subject line and access detailed analytics to see what’s working for your campaigns. All we want to know is how would that product help us I am investing X amount of money in it. Our {{Function}} team works 24-7 to provide you with the best of everything!

Closing 98

Closing X-functional Sales Follow-up 98

ConversionXL

FEBRUARY 26, 2014

In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations. Add new seasonal Campaigns to experiment with new ideas.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

ConversionXL

NOVEMBER 3, 2016

So while many usability heuristics remain the same in B2B website design and functionality , much of what goes into lead gen, sales, and analysis is different. In other words, you’ll answer questions like: Where in the buyer journey is the person that downloads [X] whitepaper? What are you trying to sell? Image Source.

B2B 110

B2B Conversion B2C SQL 110

ConversionXL

JUNE 26, 2017

Websites selling different things are different and even if they sell the same products, their target audience might be different. Organize growth into a cross-functional team. Technical analysis – Crush all the bugs on your site: Check Analytics – identify issues, cross browser & cross device testing.

UX 85

UX Cross-sell A/B testing Government 85

Heinz Marketing

FEBRUARY 21, 2022

The power of 3 key selling strategies: virtual product tours, ROI validation and customer case studies. How ScienceLogic aims to get the right personalized outcome engagements to targets by building components cross-functionally. We uncover: How to build trust at the beginning of a buyer’s journey.

Pipeline 105

Pipeline B2B Inside sales Sales 105

PandaDoc

OCTOBER 13, 2022

Lead generation X ? Social media integration X ? Free version X ? Lead generation X ? Social media integration X ? Free version X X 24/7 customer service ? Lead generation X ? X Mobile access ? ? Social media integration X ? Free version X ? Lead generation X ?

X-functional 52

X-functional Territory CRM Lead generation 52

Salesforce

JANUARY 31, 2024

Tech sales refers to selling technology as a product or service. As an illustration, I used to sell appointment-scheduling software — a single-function solution for easier meeting set-up. When I moved from a dance career to sales, I had zero experience selling a product. Get the free report What is tech sales?

Networking 59

Networking B2C Cross-sell Negotiate 59

PandaDoc

OCTOBER 3, 2023

Do you feel like your selling job is becoming harder and harder over time? As the same State of Sales 5th edition claims, salespeople, on average, sell only 28% of their working hours. So hurry up and learn how to stop wasting your time on inefficient routines and redirect your efforts to selling!

Process 52

Process Objectives and Key Results X-functional Sales 52

SaaStr

OCTOBER 29, 2019

I was on the product team and saw this opportunity for us to work more cross functionally across the company and focus heavily on retention and monetization. If you value speed, you might up in for an Uber X. I had a cross functional team that owned pricing and packaging. First is assigning an owner.

Price 43

Price X-functional Cross-sell Drivers/motivators 43

Hubspot

MARCH 10, 2016

An adjective used to describe companies that sell to other businesses. An adjective used to describe companies that sell directly to consumers. The percentage of your audience that advances (or clicks through) from one part of your website to the next step of your marketing campaign. 4) B2B (Business-to-Business). 6) Blogging.

Networking 78

Networking Engineering Non-Profits Follow-up 78

Lead Fuze

JULY 6, 2023

Cross-training Staff: Make sure everyone on your team knows your product/service inside out. Importance of Monitoring Consumer Feedback on Social Media To make your social ad campaigns shine brighter than a disco ball, you need to keep an eye on consumer feedback. It’s all about how you fill that gap, baby.

Customers 52

Customers Clients Lead generation X-functional 52

Veloxy

SEPTEMBER 28, 2021

Just be sure you print and bookmark this blog post so you can take it with you wherever you go, wherever you sell. For those who work in sales however, you don’t need any more convincing of the effectiveness of a good cold email campaign. If you’re selling to this type of persona, you need to be quick and decisive as well.

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

ConversionXL

OCTOBER 4, 2018

which marketing campaigns, channels, touches, behaviors, and demographics are contributing to a business outcome, a form of “machine learning–based attribution.”. which customers will buy one or more products for a cross-sell or upsell. which customers will buy one or more products for a cross-sell or upsell.

Sports 131

Sports Clients Engineering Niche 131

Sales Hacker

MARCH 2, 2020

The New Solution Selling. The Little Red Book of Selling. Unbreakable Laws of Selling. The New Strategic Selling. Agile Selling. Spin Selling. Insight Selling. Spear Selling. The Psychology of Selling. Buyer-Centered Selling. Integrity Selling for the 21st Century.

Sales 143

Sales Technique Objectives and Key Results Up-sell 143

ConversionXL

JUNE 19, 2018

Active campaigning works. Craig Sullivan: Tools and Techniques for Optimising Cross-device Experiences. Cross-sell/up-sell. Focus on upsells, cross-sells and personalization when the conversion rate is already very high. You would probably find 6-7 functionally identical apps for every idea.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

ConversionXL

APRIL 3, 2018

They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Create win-back campaigns for churned customers. Value = (Knowledge + Process) x Skill x Attitude. What engages and when does that sell?

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

DECEMBER 30, 2015

However, the opportunity to up-sell and cross-sell has been lost completely. If user did X, send them Y three days later if they haven’t done A, B and C. They’re usually plain text and function (like the Airbnb example above). The email still feels functional and transactional. Plain and traditional.

Conversion 88

Conversion Promote X-functional E-commerce 88

Sales Hacker

APRIL 15, 2025

So let’s flip it, and that was one thing that really stood out to me in the book was that you did flip it and you’ve seen hundreds of campaigns and teams and actions. And the founder said, well, get us lots of leads and lots of meetings and we’ll, we’ll sell to them. Sell me your product.

GTM 63

GTM B2B Follow-up Campaign 63

ConversionXL

NOVEMBER 11, 2015

To navigate the list, you can filter out tools based on function as well as for which size company it works best. For cross device testing, you can emulate a range of mobile environments across Android, Windows and iOS. We also gave the option to view only Peep’s favorite tools as well.

Conversion 124

Conversion A/B testing UX Consult 124

PandaDoc

MARCH 7, 2023

This visual aid gives every member of your sales team a big-picture view of the entire selling process. What’s more, it makes it easy to ensure you have enough personalization to show the lead that you understand their needs (and what you’re selling!). How can a business benefit from a good sales process flowchart?

Process 52

Process Objectives and Key Results Pitch Sales 52

ConversionXL

APRIL 12, 2017

It’s not which variant collects more email addresses, it’s which variant sells more books. Pay them upfront so they don’t try to say X to get the money. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. If the copy won’t sell them, what will? Image Credit. Image Credit.

Growth 86

Growth A/B testing Objectives and Key Results X-functional 86

Sales Hacker

MARCH 11, 2025

52:48 A fantastic multi-media mail campaign. Guest Speaker (Cassie Young): LinkedIn Primary VC Host (Scott Barker): LinkedIn Newsletter Find GTMnow (GTMfund’s Media Brand): Website LinkedIn Twitter/X YouTube Podcast Sponsor: Pursuit The best talent isn’t actively job hunting. 22:16 The best ways to measure customer trust.

GTM 77

GTM Growth X-functional Referrals 77