Salesforce

NOVEMBER 5, 2024

Ever built 20 email marketing campaigns only to find that only one works? The truth is, successful marketing isn’t just driving people to your website and getting their email information; it’s inviting them on the entire customer journey to become part of your business family. It’s frustrating, right?

Campaign 99

Campaign Cross-sell Click Through Rate CRM 99

Martech

SEPTEMBER 9, 2024

Answer: Calculating customer acquisition cost (CAC) is a straightforward process that involves determining the total costs associated with acquiring new customers and dividing that by the number of customers acquired during a specific period. New Customers Acquired: 200. Prompt: How to calculate CAC?

Customers 111

Customers Commission Customer Relationship Management Retail 111

Martech

OCTOBER 16, 2024

While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​. The challenge? But with 80% of U.S.

Retail 122

Retail Campaign Technology Technology 122

Search Engine Land

AUGUST 22, 2024

When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. This article explores the advantages and disadvantages of the most common campaign segmentation methods, including: A single “one size fits all” campaign. No need for separate campaigns.

Campaign 85

Campaign Objectives and Key Results Non-Profits Territory 85

Martech

NOVEMBER 27, 2024

retail site visits across 18 product categories. This is good news for marketers looking to optimize holiday campaigns. Understanding where your customers fall within these pricing and buying trends will help your brand make the most of this prosperous season. billion in online sales. Why we care. Interest in AI agents.

Sports 125

Sports Retail Start-ups Up-sell 125

Search Engine Land

AUGUST 27, 2024

Google today introduced four updates meant to help retailers ahead of the holiday shopping season. Two new generative AI features in Merchant Center Next provide quick summaries of product performance and custom reports based on specific data queries. This should make it easier for customers to find products nearby.

Campaign 82

Campaign Retail Product Customers 82

Martech

AUGUST 7, 2024

Data-driven marketing is the right approach for running campaigns. Avoiding anecdotal evidence and other pitfalls during this phase sets the stage for a campaign’s success. Addressing these challenges early on leads to more effective and impactful marketing campaigns.

Objectives and Key Results 126

Objectives and Key Results Campaign Strategize Retail 126

Salesforce

OCTOBER 1, 2024

Some retailers may be missing out on opportunities to rev up sales through the end of October. After some years of declining sales, retail’s Halloween season is now the industry’s second biggest retail holiday. But last year, the National Retail Federation estimated the U.S. What’s the scariest thing about Halloween?

Retail 105

Retail Promote Sales Follow-up 105

Martech

SEPTEMBER 10, 2024

Today, geolocation technology company Foursquare introduced Sales Impact, a new offering in its campaign attribution suite. The tool combines location and purchase insights, allowing marketers to measure the impact of multichannel campaigns on sales. Across the customer journey. New metrics. Cross-channel attribution.

Retail 111

Retail Campaign Sales Represent 111

Martech

NOVEMBER 21, 2024

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. This layer, powered by Brand IQ and Marketing IQ, enables marketers to create on-brand content and campaigns that adhere to marketing best practices.

Retail 112

Retail Launch Manufacturing Campaign 112

Salesforce

AUGUST 15, 2024

Every year our customers gear up for what is typically their busiest sending season of the year: Black Friday and Cyber Monday (or as it has become known in recent years, Cyber Week). From November 21 through 27 our customers sent a record-breaking 54 billion messages on the Marketing Cloud platform. Last year was no exception.

Follow-up 115

Follow-up Campaign Start-ups Retail 115

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. The question is, how best can automation be applied?

Non-Profits 117

Non-Profits Real Estate Launch Campaign 117

Martech

JULY 11, 2024

You might want to hold off on using AI for customer service: 64% of customers don’t want companies to replace people with bots, according to Gartner. More than half (53%) would consider switching to a competitor if they found out a company used AI for customer service. They’re serious about this, too.

SQL 102

SQL Campaign Launch Retail 102

Salesforce

JULY 18, 2024

How MOL Group went digital to become their customers’ number one travel companion. With AI assistants now automating customer service , writing scripts, and balancing budgets, the business uses of generative AI seem endless. MOL Group studied this data and determined that using AI would help them achieve business and customer success.

A/B testing 98

A/B testing Retail CRM Consult 98

Search Engine Land

AUGUST 30, 2024

In retail, that will fire up in October (probably earlier than ever this year). Dig deeper: Un-silo your PPC campaigns: 4 tactics for more cohesive marketing 2. If you find that your campaigns aren’t all that incremental, the next step is to determine where to reallocate the spend for greater impact.

A/B testing 79

A/B testing Retail Quota Promote 79

Martech

DECEMBER 2, 2024

Geo-testing: This technique involves running marketing campaigns in specific geographic areas while keeping similar areas as control groups. Time series analysis: Analyze sales data over time, focusing on periods before and after marketing campaigns. This method allows you to isolate the impact of your marketing efforts.

A/B testing 118

A/B testing Territory Technique CTR 118

Salesforce

OCTOBER 2, 2024

For years now, retailers have focused their retail holiday prep on crushing Cyber Week. of annual retail sales revenue. There’s a reason we champion an omnichannel approach for retailers. There’s a reason we champion an omnichannel approach for retailers. This can negatively affect customer service.

Retail 52

Retail E-commerce Promote Technology 52

Salesforce

AUGUST 8, 2024

Today’s marketers need to connect with customers in a more impactful way. Instead of sending the same email to everyone on your list, your messages are tailored based on customer insights like purchase history, browsing behavior, and engagement metrics. Customers today expect more from their inboxes.

Click Through Rate 111

Click Through Rate A/B testing E-commerce Campaign 111

Martech

SEPTEMBER 4, 2024

CDPs have gained marketers’ attention by unifying customer data and driving smarter marketing. A customer data platform (CDP) unifies customer data from various sources — think website interactions, CRM interactions and email engagement — in one platform. This enables a complete view of the customer journey.

SQL 120

SQL Healthcare Finance Campaign 120

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. Adoption is already underway. According to Adobe, chatbot use peaked on Cyber Monday, up 1,950% YoY.

Drivers/motivators 129

Drivers/motivators Represent Contact Service 129

Search Engine Land

SEPTEMBER 5, 2024

Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” For many B2C retailers, this approach works well. We also separated brand and non-brand campaigns.

Territory 92

Territory Construction Agriculture Campaign 92

Martech

AUGUST 8, 2024

When it comes to outstanding customer experiences, face-to-face personalization works like magic. Today they are fueled to deliver hyper-personalized, relevant customer messages and experiences at the speed of a consumer’s interaction with the brand. Automate high-performing campaigns. You’re all set.

Retail 117

Retail Campaign Follow-up Strategize 117

Search Engine Land

SEPTEMBER 4, 2024

This article explores the growing trend of budget cuts in paid search advertising and provides practical strategies to make your campaigns more efficient, backed by real-life examples. Contextualize performance: Analyze market trends and competitor moves to optimize your campaigns.

Retail 74

Retail Healthcare Strategize Campaign 74

Martech

JUNE 11, 2025

You don’t have to wait for Black Friday and the holiday season for online retail and ecommerce success. The result is a year-round selection of purchasing opportunities, all vying for customers’ attention. Ecommerce calendars have expanded significantly thanks to numerous holidays and cultural events. Celebrations (20%).

Entertainment 105

Entertainment Retail Drivers/motivators Campaign 105

Search Engine Land

JULY 22, 2024

Christmas and Hannukah are on Wednesdays, eliminating the ease of shopping retail over the weekend for last-minute gifts. You don’t have to separate holiday campaigns this year, saving time and money. Your email campaigns apply to all holiday customers, so there is less design work, split testing and fewer deadlines.

Niche 98

Niche Retail Promote Follow-up 98

Search Engine Land

AUGUST 14, 2024

With ecommerce, you’ll be focusing more on shopping campaigns and making revenue, but a nonprofit organization may be more focused on awareness. Most businesses have an “ideal customer,” or someone for whom their product or service is designed (e.g., What is the LTV for a customer of your business?

Clients 80

Clients Target audience/market Sports Campaign 80

Search Engine Land

SEPTEMBER 17, 2024

Meta introduced a suite of new advertising tools and formats ahead of the holiday season, aiming to help businesses capture sales by reaching customers with more personalized and timely messages.

Retail 89

Retail High impact Campaign Promote 89

Martech

JULY 15, 2025

The digital retail landscape is undergoing a fundamental shift. AI is driving this evolution, enabling retailers to deepen personalization and scale it across millions of real-time interactions. ” Sophisticated systems now orchestrate entire shopping experiences, customizing multiple touchpoints at once.

Retail 79

Retail Promote Price Campaign 79

Salesforce

SEPTEMBER 16, 2024

Whether that’s helping sales reps nurture leads, brainstorming campaign ideas for product marketers, or deflecting customer service calls, these purpose-built agents are focused on one specific job, and doing it exceedingly well. In retail, an agent could handle simple queries like “where’s my package?”

Healthcare 116

Healthcare Appointment Retail Campaign 116

Martech

OCTOBER 3, 2024

Over the last two years, Lyft has built out its ad platform to cover all parts of a customer’s experience. NCS: The new partnership with NCS enables consumer packaged goods (CPG) advertisers to understand in-store and online sales lift by analyzing buy rates, penetration, and conversions by existing customers and new ones.

Retail 75

Retail Networking Campaign Technology 75

Search Engine Land

SEPTEMBER 6, 2024

Paid search isn’t generally at the top of marketers’ minds when they think about audience planning, but it’s a vital part of all campaigns. Though paid search is a “pull” instead of a “push” marketing channel, there are still plenty of audience signals to implement when building and optimizing PPC campaigns. Custom segments.

Click Through Rate 87

Click Through Rate Campaign A/B testing Cross-sell 87

Martech

AUGUST 27, 2024

Let’s examine the benefits, deployment strategies and key considerations for integrating AI into your martech stack to drive better results and optimize customer experiences. For one mid-sized retailer we worked with, a small $20,000 investment was projected to add $300,000 in bottom-line value — a 15:1 ROI on its first use case.

Government 125

Government SQL Technology Technology 125

Search Engine Land

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. The question is, how best can automation be applied?

Non-Profits 74

Non-Profits Real Estate Launch Campaign 74

Martech

OCTOBER 4, 2024

Bluecore, the retail and D2C omnichannel personalization platform, is adding experimentation to its suite of products. Bluecore’s new Experimentation Hub will enable the testing of campaigns against specific audiences like new buyers or re-activated buyers. Automated results. Processing.

A/B testing 70

A/B testing Retail Campaign Growth 70

Martech

JANUARY 10, 2025

While it can significantly enhance customer experiences, it also risks alienating consumers if not executed thoughtfully. The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys.

Manufacturing 127

Manufacturing Legal Retail Trust 127

Martech

AUGUST 29, 2024

Garf is VP and GM of retail and consumer goods at Salesforce. “Cyber Week itself has the potential to be a really big week,” said Caila Schwartz, director of consumer insights and strategy, retail and consumer goods. Salesforce is anticipating a 28% average discount rate during Cyber Week. That makes sense.

Retail 70

Retail Price Promote Growth 70

Search Engine Land

SEPTEMBER 3, 2024

Microsoft Advertising rolled out several updates this September, building on recent advancements in AI and retail media. Performance Max Updates Microsoft continues to refine its Performance Max campaign type, with key updates including: SA360 Support : Performance Max campaigns imported from Google are now fully supported.

Product 75

Product Retail Campaign Conversion 75