Search Engine Land

JULY 22, 2024

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your paid campaigns as possible. More importantly, you must use the right tools to evaluate conversions. Same thing here).

A/B testing 96

A/B testing UX Campaign Conversion 96

Search Engine Land

AUGUST 5, 2024

Data plays a crucial role in understanding customer preferences and optimizing supply chains, as well as in managing reservations and marketing campaigns. PPC marketers, similarly, must use data to drive decisions while infusing creativity and personal insight into their campaigns. Business email address Sign me up! Processing.

Campaign 86

Campaign Strategize Meeting Account management 86

Search Engine Land

AUGUST 30, 2024

It helps marketers connect better with their audience, run more effective campaigns and improve ROI. Efficiency AI automates repetitive tasks such as data analysis, email marketing and social media posting, freeing up valuable time for marketers to focus on strategy and creativity. Business email address Sign me up! Processing.

Transportation 98

Transportation Education Angle Healthcare 98

Search Engine Land

SEPTEMBER 4, 2024

Generative AI is a game changer for PPC marketers, offering a multitude of unique applications. How generative AI can streamline PPC tasks Generative AI offers PPC professionals endless time-saving opportunities, particularly in the following use cases. Business email address Sign me up! Processing.

Objectives and Key Results 85

Objectives and Key Results Campaign Meeting Technology 85

Salesforce

OCTOBER 2, 2024

But while your digital sales strategy plays a critical role in your holiday shopping results, your in-store game must remain strong. The Connected Shoppers Report Why not set associates up for success ? These include: Mobile systems: Let associates ring up sales anywhere in the store using handheld devices. Back to top. )

Retail 52

Retail E-commerce Promote Technology 52

Hubspot

OCTOBER 16, 2024

Before folks at the outsourced cold calling company get down to doing (successful) business, you’ll want to give them the following: A well-crafted script. Finally, once you’ve given your game plan to the outsourced company, you’ll need to settle on a payment structure that best suits your business’ wallet.

Cold Call 73

Cold Call Sales Price Campaign 73

Hubspot

SEPTEMBER 9, 2024

MQLs that your sales team has vetted and identified as worthy of direct follow-up. Improved Lead Nurturing Sales and marketing teams can use the information from your lead list to determine the kinds of campaign tactics each lead is added to, such as email newsletters or webinar invites. Sales Qualified Leads (SQLs).

Territory 83

Territory Cold Call SQL Campaign 83

Hubspot

JULY 30, 2024

Then, the game changed when I leveled up my sales email writing game with curiosity-provoking subject lines, strong body text, and compelling closing statements. Your closing statement is critical to influencing prospects to either: Put other priorities on hold immediately and follow your call-to-action instructions.

Closing 85

Closing Quota Healthcare Tradeshows 85

Search Engine Land

JULY 24, 2024

SEO s are literally unhappier , trying to keep up with unprecedented volatility, ever-expanding workloads and cascading internal expectations. And doing it in a way that doesn’t rely on gimmicky shortcuts or gaming algo updates. Business email address Sign me up! The past year hasn’t been the easiest in search. Processing.

Gaming 97

Gaming Campaign Referrals Growth 97

Martech

JULY 18, 2024

Predicting the future is a rube’s game and AI is no exception. Buckle up your simulated seatbelts, the brave new world is right around the corner. The new automated follow-up actions feature initiates workflow tasks based on AI summaries. Email: Business email address Sign up now Processing.

Campaign 115

Campaign Represent Gaming Follow-up 115

Martech

DECEMBER 4, 2024

Getting swept up in the hype of shiny new tools is easy. From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience platforms (DXPs), there’s always something newer, flashier and supposedly game-changing on the market. Email: Business email address Sign me up! Processing.

Objectives and Key Results 125

Objectives and Key Results Technology Technology High impact 125

Veloxy

FEBRUARY 12, 2025

Prove it to me Sign up for free 1. We designed Veloxy to work perfectly with Salesforce and added automated activity logging and up-to-the-minute data synchronization. My experience setting up various sales tools shows that Outreach’s workflow-first approach works best for teams that want to scale their sales operations quickly.

Product 130

Product CRM Price Objectives and Key Results 130

Salesforce

SEPTEMBER 10, 2024

They’re tasked with streamlining processes, prioritizing leads accurately, and measuring campaign performance with precision. AI can schedule meetings, draft follow-up emails, and track customer interactions. Whether they are willing to admit it or not, that’s the burning question many B2B marketers have in their minds.

B2B 59

B2B Healthcare Relationship Management Campaign 59

Search Engine Land

JULY 26, 2024

Unlike big proactive PR campaigns, where working with professionals can prevent you from wasting a huge amount of time and money, reactive digital PR is usually something that you can bootstrap with a bit of time and effort. Follow them on X and connect with them on LinkedIn. Business email address Sign me up! Processing.

Niche 84

Niche UX Gaming Follow-up 84

Hubspot

NOVEMBER 27, 2024

Let’s be honest up front. No matter what you’re selling, the phone is a vital touchpoint in any proactive outreach campaign, which means it’s critical to include some cold calling training whenever you’re onboarding new sales reps. Cold calling is nobody’s favorite part of sales. Not sure what questions to ask?

Cold Call 41

Cold Call Appointment Sales CRM 41

Salesforce

JUNE 17, 2025

We wanted you to leave Connections with a strong understanding of AI agents, what’s needed to build a data foundation , how to use data and AI to create and optimize campaigns, and the tools to train your teams. Marketing Cloud Next is easy to use across setup, segmentation, campaign management, orchestration, personalization, and analytics.

Campaign 52

Campaign Promote Entertainment Sports 52

Highspot

FEBRUARY 20, 2025

Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. Up-to-date, ongoing training also helps consistently spread brand awareness through all external materials and pitch decks. Customer support to address customer queries and ensure adoption. co-marketing materials).

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Martech

JUNE 25, 2025

I’ve attended recent industry events, including Swaay.Health LIVE, MarTech Spring 2025 and the Midwest Digital Marketing Conference, and one big challenge kept coming up: how do we balance brand awareness with demand generation? And the numbers back it up: 87% of top-performing marketers combine brand and demand strategies.

Teamwork 72

Teamwork Campaign Education B2B 72

RingDNA

MARCH 18, 2025

With conversation intelligence data in hand, it’s easier than ever to identify improvement areas in buyer engagement and make well-informed decisions on how best to move forward with future campaigns. This is a surefire way to make your buyer continue to want to spend time with you.

Conversion 62

Conversion Objectives and Key Results Sales CRM 62

Hubspot

APRIL 30, 2025

Often, they end up offering huge discounts with expiration dates. While you may be eager to hit send before setting up your calendar scheduling link, I know youll be relieved by the ease of scheduling calls this way. You show youre not only familiar with the competition, but have valuable information about their game plan as well.

Prospecting 69

Prospecting Objectives and Key Results Sales Follow-up 69

Martech

NOVEMBER 27, 2024

Guess who else is playing this same game? Up to 61% of respondents said the number one factor for a replacement solution was cost savings, according to the latest MarTech Replacement Survey. The AI bubble will follow suit. We didn’t renew because it’s now built into our Google Workspace platform, Gemini. see below). Processing.

B2C 124

B2C Launch Gaming B2B 124

Martech

APRIL 29, 2025

Email: Business email address Sign me up! When your email ends up elsewhere, it feels like you’ve been shown the side door or, worse, the back alley. Overview of the tabbed inbox Google introduced its inbox tabs in 2013 , and Apple followed suit in 2024. ” Denial usually shows up wrapped in excuses.

Promote 103

Promote Education Start-ups Follow-up 103

Hubspot

SEPTEMBER 4, 2024

To ensure data integrity, some teams waste up to half their workday updating and maintaining spreadsheets. If a sales rep calls in sick, their replacement can quickly catch up on an opportunity and continue the sales process seamlessly. It’s almost impossible to achieve this level of detail using spreadsheet CRMs.

CRM 73

CRM Price Contact Pipeline 73

Martech

FEBRUARY 3, 2025

A brief history of Super Bowl advertising Super Bowl advertising has evolved significantly since the first game in 1967. By the 1980s and 1990s, brands began to recognize the Super Bowl as a prime opportunity to reach a massive audience, leading to more elaborate and memorable campaigns. Email: Business email address Sign me up!

Entertainment 114

Entertainment Price Gaming Campaign 114

RingDNA

MARCH 26, 2025

How to Use LinkedIn to Find and Engage B2B Sales Prospects While the cold call has hardly disappeared from inside sales, social media tools such as LinkedIn give you the ability to warm up cold calls with research. Would you show up to an important meeting wearing shorts and a Panama hat? The day before that, there were at least 60.

Closing 62

Closing B2B Sell Referrals 62

Martech

FEBRUARY 3, 2025

And every month, another vendor pitches you the next game-changing solution to a problem you’re not sure you have. Innovation rarely follows a straight line. Show up at team meetings to understand challenges firsthand. When leaders demonstrate commitment, teams follow. jump from the prior year. They overlap.

Finance 107

Finance Technology Technology Drivers/motivators 107

Salesforce

FEBRUARY 14, 2025

Innovate with dynamic content Dynamic content is a game-changer in hyper-personalization. Abandoned cart recovery rates: Are personalized follow-ups converting cart abandoners? Be transparent about data collection and ensure strong privacy measures are in place. Trust is the foundation of great experiences.

A/B testing 98

A/B testing CTR Click Through Rate Healthcare 98

Highspot

JUNE 8, 2025

Content automation software is a category of tools designed to simplify and speed up the content lifecycle from planning and creation to delivery and performance tracking. Automation is a game-changer for delivering high-quality content at the right time. Marketing teams use it to repurpose successful campaigns into new formats.

Territory 52

Territory Healthcare Drivers/motivators Pitch 52

Highspot

APRIL 20, 2025

Short, targeted sessions are ideal for teams juggling meetings, calls, and prospect follow-ups. Microlearning increases knowledge retention by up to 80% compared to traditional training formats. In this guide, we’ll explore why microlearning is a game-changer for GTM success and show you how to put it into practice.

Go To Market 52

Go To Market GTM Objectives and Key Results Objection handling 52

Highspot

OCTOBER 14, 2024

Delayed or No Follow-up Are leads slipping through the cracks because of slow or non-existent follow-ups? This could happen for several reasons, such as a lack of automation, unclear follow-up procedures, or sales reps not knowing what to say. Be sure the content is relevant to their industry.

Teamwork 52

Teamwork Objectives and Key Results Cross-sell Follow-up 52

Search Engine Land

SEPTEMBER 30, 2024

Further anchoring growth in retail spending, a 2024 Universit y of Michigan Consumer Sentiment Survey shows that while consumer sentiment has been up and down, consumers are gaining confidence and spending money online again after bottoming out in 2022. Business email address Sign me up! Processing.

Retail 77

Retail Finance Price Follow-up 77

Search Engine Land

JULY 19, 2024

Hagakure ) are the best way to build search campaigns. I’ve been publicly standing up for single keyword ad groups (SKAGs) for some time now – though I’ll admit it is a controversial take. This structure played Google’s Quality Score game better than the other structures. Business email address Sign me up! I’m the 10th.

Campaign 90

Campaign Closing Conversion Gaming 90

Hubspot

MARCH 26, 2025

Ive worked with businesses that spend thousands on software that sales teams end up barely using. Automating follow-ups and keeping track of customers in one system. These platforms help track the performance of campaigns and content, which becomes useful in the future when you need to make budget allocation decisions.

Price 53

Price Sales CRM GTM 53

Martech

JULY 1, 2025

Campaign planning in a vacuum Marketing teams often plan and execute campaigns in isolation, without much input from teams like sales, product or customer success. This results in campaigns that fail to align with sales goals, product launches or customer needs. Start with one upcoming, high-priority campaign.

Objectives and Key Results 93

Objectives and Key Results Campaign Government SQL 93

Hubspot

JANUARY 3, 2025

Starting up a business piece of cake. If you're just revving up your business or considering starting one , knowing the startup challenges is key. In the months leading up to the launch of my business, I joined a startup accelerator and got a contract for a new investment fund through that.

Networking 36

Networking Finance Non-Profits Referrals 36

Highspot

JANUARY 23, 2025

Key Takeaways Companies investing in GTM strategies report a 70% increase in closing rates and up to 5x business growth by communicating value. We’ve all been thereexcited about a product idea, convinced it will change the game, only to launch it and hear crickets.

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Martech

JULY 3, 2025

Marketed as a centralized platform to manage campaigns across multiple retailers for identical SKUs, the promise was clear: simplify retail ad execution with the backing of Amazon’s mature tech infrastructure. Unless broader retail partnerships and execution improvements follow, its impact will likely remain limited. viewers, the NBA.

Retail 72

Retail Sports Networking Commission 72