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Lead gen advertising in the automation era: How any brand can succeed

Search Engine Land

Interestingly enough, sometimes you can have a bigger impact on campaign performance by focusing on things that are not in the ad account: Landing page optimization. Campaign tweaks and structure. For example, I like to keep things simple when starting a new campaign or account. Copy and creative. Sales process.

CRM 116
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DIY reactive digital PR: How to earn media coverage on a budget

Search Engine Land

Unlike big proactive PR campaigns, where working with professionals can prevent you from wasting a huge amount of time and money, reactive digital PR is usually something that you can bootstrap with a bit of time and effort. I then emailed it to the key writers in our niche before lunchtime. Stick with a handful, maybe 4-5 at most.

Niche 84
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Social media and influencers: 2025 predictions

Martech

Social media will dominate the customer service game, said Scott Morris, Chief Marketing Officer of Sprout Social. Brands also need to make their products more discoverable on social, whether thats through user-generated content or expanded influencer campaigns.

Niche 115
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Maximizing your B2B paid media ROI with alternative platforms

Martech

As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. Buying committee exploration: Are your marketing campaigns targeting the right people? Find the right subreddits for your niche. Concerned about ad placement? in 2024.

B2B 126
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AI agents offer a glimpse into a potentially simplified future

Martech

AI could radically streamline tasks such as segmentation, personalization, creative adaptation, data cleansing, campaign optimization and more. AI agents: Changing the game AI agents represent self-learning, continuously evolving systems that can act on data with minimal human intervention. Still, we should remain grounded.

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Future of AI in content marketing: Key trends and 7 predictions

Search Engine Land

Artificial intelligence (AI) is changing the game in many industries and content marketing is no different. This data-driven approach to content marketing helps businesses create more effective campaigns. Email marketing campaigns. Provide insights that can be used to improve all aspects of content marketing. Website copy.

Campaign 109
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Seasonal PPC: Your guide to boosting holiday ad performance

Search Engine Land

It’s a specified approach that aligns your Google Ads campaigns with the rhythms of consumer behavior throughout the year and your inventory strengths and seasonalities. Understanding these patterns is like having a crystal ball for your PPC campaigns. Avoid wasting money on campaigns that are out of sync with consumer demand.