Search Engine Land

APRIL 4, 2024

LinkedIn today introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners including Paramount, Roku and Samsung Ads. Marketers who have created a video ad simply log into Campaign Manager and choose an objective.

Campaign 97

Campaign B2B Objectives and Key Results Represent 97

Search Engine Land

MARCH 27, 2023

Manual bidding will be discontinued for new campaigns on the Microsoft Audience Network beginning April 24th. From this date, all current image and feed campaigns employing a manual cost per click (CPC) bid strategy will be transitioned to Enhanced CPC (eCPC). This shift is expected to be finalized by April 28th.

Networking 86

Networking Campaign Conversion Follow-up 86

Veloxy

AUGUST 29, 2023

Today, we’re sharing some networking tips that you and your sales team can use. You never know where that door will take you and if you play your cards right, it could expand your business network tremendously. That is why the timing can be so crucial when it comes to trying to network with people and promote sales.

Represent 130

Represent Networking Gaming Real Estate 130

Search Engine Land

NOVEMBER 10, 2023

Learn how the mandatory Audience Network expansion impacted this software company, which saw 26% of its budget spent with no added conversions or performance benefits. Through their multi-channel studies, Microsoft found that accounts that utilized both the Search and Audience Network performed better than those using only Search.

Networking 114

Networking CTR Campaign Represent 114

Search Engine Land

MARCH 19, 2024

Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign management simpler for PPC advertisers. On the surface, I’ve seen great results from our clients’ Performance Max campaigns, but it’s certainly left me wondering which channels performed best.

Campaign 103

Campaign CTR Retail Networking 103

Search Engine Land

MARCH 2, 2022

Previously, advertisers could only manage their Microsoft Audience Network campaigns via the associated interface or an API. Now, they can also manage them offline via the Microsoft Advertising Editor. Please visit Search Engine Land for the full article.

Networking 93

Networking Campaign Engineering 93

Search Engine Land

SEPTEMBER 26, 2023

Microsoft Advertising Network for retail has been rolled out in the US. The network has been designed to simplify the process of creating retail media campaigns, making it easier for brands to launch their retail media programs faster by: Connecting retailers with a large, relevant pool of demand. Why we care.

Retail 113

Retail Networking Launch Campaign 113

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. and Canada found on LinkedIn. Image: LinkedIn. Measurement.

Campaign 65

Campaign B2B Objectives and Key Results Represent 65

Martech

DECEMBER 6, 2023

Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). Although Google refuted the claims, it has since acknowledged the need for improvements and customer satisfaction, leading to the introduction of the ability to exclude the SPN from all campaign types. New capabilities. Adalytics claims.

Networking 107

Networking Campaign Process Customers 107

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. However, advertisers and agencies need to be able to compare across networks and measure the impact of campaigns in RMNs against outside channels in order to prove the investment is worth it. Data accuracy. In your inbox.

Retail 111

Retail Networking Growth Campaign 111

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. A pixel to track campaign efficiency.

Launch 103

Launch Campaign Technology Technology 103

Search Engine Land

DECEMBER 6, 2023

Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). Although Google refuted the claims, it has since acknowledged the need for improvements and customer satisfaction, leading to the introduction of the ability to exclude the SPN from all campaign types. Why we care. New capabilities.

Networking 118

Networking Campaign Engineering Contact 118

Search Engine Land

OCTOBER 23, 2023

Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. Overseeing these campaigns is Paras Shah , the company’s director of digital media. Chris Wood (CW): Why did you decide to start advertising Georgia-Pacific brands on retail media networks?

Retail 117

Retail Networking Customers E-commerce 117

Martech

SEPTEMBER 30, 2022

DoubleVerify has announced new measurement tools for retail media networks. They are currently being used by the company’s new partner Best Buy Ads and the ad networks for Amazon, Walmart, Target, Macy’s and Kroger’s. The post DoubleVerify announces measurement tools for retail media networks appeared first on MarTech.

Retail 105

Retail Networking Campaign Clients 105

Martech

DECEMBER 30, 2022

Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. And it’s not just big box stores like Walmart and Lowe’s launching their ad networks. Other non-retail brands with deep customer involvement have unveiled similar networks, Marriott for instance.

Retail 95

Retail Networking Up-sell Launch 95

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Overseeing these campaigns is Paras Shah, the company’s director of digital media. Q: Why did you decide to start advertising Georgia-Pacific brands on retail media networks?

Retail 100

Retail Networking Customers E-commerce 100

Search Engine Land

OCTOBER 10, 2023

Demand Gen campaigns – the shiny new tool in the Google Ads toolbox – will become available to the PPC public starting this month. Advice on Demand Gen campaign and budget management. Demand Gen explained When Demand Gen becomes available in your accounts, you’ll give up your ability to create Discovery campaigns.

Campaign 120

Campaign Clients Territory Conversion 120

Martech

FEBRUARY 16, 2023

Programmatic ad campaigns live and die on getting customer segmentation right. We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way. Brand is the long game. One in the U.S.,

Campaign 104

Campaign B2B Construction B2C 104

Martech

JULY 18, 2023

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Dig deeper: Why we care about retail media networks In the club. Why we care. and Puerto Rico. Brand Amplifier features.

Retail 82

Retail Networking Strategic partnership Campaign 82

Search Engine Land

FEBRUARY 3, 2023

Search, ad network, and YouTube revenues all fell in the fourth quarter of 2022, Google reported yesterday. Google Network and YouTube revenue declined 8.6% Google Network $8.5 Google Network $8.5 If Google shifts its attention toward AI, advertisers could lose more control over their campaigns. billion $43.3

Networking 89

Networking Campaign Gaming Growth 89

Search Engine Land

NOVEMBER 15, 2022

Microsoft announced today on their blog that their Audience Network now supports Video Ads in the United States, Canada, United Kingdom, France, Germany, Australia, and New Zealand. Microsoft offers the following best practices for a successful Video Ad campaign: Catch your audience’s attention in ten seconds or less. How it works.

Networking 92

Networking Launch Follow-up Campaign 92

Search Engine Land

FEBRUARY 15, 2023

Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. But what’s the difference between an exchange and a network? A video ad network is a company that connects publishers and advertisers. It is not an intermediary.

Gaming 93

Gaming Networking Campaign Angle 93

Search Engine Land

AUGUST 11, 2023

In this article, I’ll share a list of free tools I use to manage client accounts and optimize campaigns across paid channels. Google Ads Transparency Center Google Ads Transparency Center is a relatively new tool that enables users to see what ads any verified advertiser is running across Google networks.

Campaign 94

Campaign Start-ups Growth Launch 94

Search Engine Land

JULY 26, 2023

Based on recent history and other indications from platforms like Google and Microsoft, here’s what might be in store for our PPC campaigns. Channel consolidation into blended campaigns Performance Max has been a hot topic in the PPC industry since its launch in 2021. Universal app campaigns because this network is unique.

Campaign 85

Campaign Launch Drivers/motivators Promote 85

Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Simply put, these networks are a platform which lets brands buy advertising on a retailer’s website, apps and other digital properties, including in-store. What was once a staid addition to marketing campaigns is now a major focus of brands and retailers. “We

Retail 90

Retail Networking Profit margin Technology 90

Search Engine Land

FEBRUARY 15, 2023

While I do think it’s smart to diversify your advertising channels, Facebook is still the top social network at 2.9 In this article, you will learn what changes affect marketers in the ads platform, how to set up a winning Facebook ads campaign, and tips for testing your ads. Design meaningful split tests.

Campaign 100

Campaign Networking Lead generation Conversion 100

Heinz Marketing

AUGUST 11, 2021

We have talked about keeping sales in the loop when rolling out marketing campaigns, we also talked about empowering the sales teams with the necessary tools when rolling out a marketing campaign. But, there are a lot of other functional teams that you should keep in the loop before rolling out a marketing campaign.

Campaign 115

Campaign Manufacturing Transportation Retail 115

Search Engine Land

OCTOBER 14, 2022

The help article, “Optimize your Video campaign for more conversions” contains a content targeting section that recommends avoiding the addition of content targeting (by keywords, topics or placements) in campaigns. What will happen to existing campaign when the change occurs? ” A major blow to targeting?

Campaign 107

Campaign Conversion Engineering Networking 107

Martech

FEBRUARY 1, 2023

In this article, we’ll discuss the common reasons for miscategorization in GA4 and tips to make sure your marketing campaign links are properly tagged and tracked. Cross-network. What happens to ‘unassigned’ campaign data? organic search, organic social, direct, referral, etc.), Paid Shopping. Get MarTech!

Campaign 117

Campaign Referrals Networking Meeting 117

Martech

FEBRUARY 22, 2022

Jambo, an ABM platform for manufacturing and life sciences, announced its integration into the ON24 Partner Network, the first ABM platform to join ON24’s roster of more than 40 partners at the premiere level. View all digital marketing campaign performance at an account level. What it does. Why we care.

Networking 79

Networking Manufacturing Advertising/ Marketing B2B 79

Martech

APRIL 13, 2022

Previously in closed beta, the platform automates and streamlines app-driven mobile campaigns. When the goal of a campaign is post-install performance (ROAS, CPA, etc.) The post IronSource launches new ad platform for app-focused mobile campaigns appeared first on MarTech. What it does. Why we care. Processing.Please wait.

Campaign 80

Campaign Launch Gaming Networking 80

Search Engine Land

FEBRUARY 9, 2023

This platform comes with an automated creative builder and efficient campaign setup for agility at scale. The post Walmart’s retail media network: What advertisers need to know appeared first on Search Engine Land. Needless to say, I expect 2023 to be a year of evolution.

Retail 90

Retail Networking Engineering Closing 90

Salesforce

JULY 13, 2022

That’s why I was so encouraged by what I saw in June at Cannes Lions , the annual creativity festival, where a number of winning campaigns embraced this ethos. With that, here are five campaigns leading the way, with takeaways you can apply to your own efforts. The campaign is helping to change lives. Join #TeamEarth.

Campaign 98

Campaign Sports Trust Networking 98

Martech

JUNE 23, 2022

As you reevaluate your methods to reach Workday Consumers, here are a few ideas that you can use for campaign planning. This is especially important for upper-funnel campaigns because Workday Consumers actively research products and services in between work tasks. Three ways to reach the Workday Consumer. Consider working mode.

Campaign 78

Campaign Entertainment Sports Transportation 78

Search Engine Land

JANUARY 10, 2022

Plus Microsoft Audience Network, Similar audiences and in-market audiences have been expanded. Please visit Search Engine Land for the full article.

Campaign 94

Campaign Networking Engineering 94

Hubspot

MAY 23, 2019

Millions of dollars are poured into the Google Display Network (GDN) every day. Google offers endless options for marketers to promote their products, so how is this network different? Why Use the Google Display Network? GDN, by comparison, bypasses a lot of costly competition from other networks.

Networking 77

Networking CTR Agriculture Campaign 77

Search Engine Land

APRIL 9, 2024

For brands, it’s valuable to consider these insights to make data-driven decisions about ad placement, ensuring optimal campaign performance and maximizing ROI. Research into the digital advertising landscape conducted by software engineering and digital consultancy company Intellias found that: 25% of U.S Why we care. Predictions.

Retail 96

Retail Networking Campaign Consult 96