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Lead gen advertising in the automation era: How any brand can succeed

Search Engine Land

If you haven’t been keeping up with the role of automation and AI in lead gen advertising, this article includes advice and experiences on: Managing your ad strategy. AI tools to help you level up fast. As you implement or level up your comfort with AI, remember that ad accounts are not always your biggest lever for improvement.

CRM 116
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2024 holiday marketing: Top SEO and PPC tips for a short shopping season

Search Engine Land

You don’t have to separate holiday campaigns this year, saving time and money. Your email campaigns apply to all holiday customers, so there is less design work, split testing and fewer deadlines. Here are a few ways you can prepare for the holiday season by marketing channels: Niche sites, influencers and publishers.

Niche 98
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What Is Partner Enablement and How to Create a Successful Strategy

Highspot

Enabled partners can tap into niche markets your internal team might not reach. Youll get a partner enablement planning canvas to help you align your teams, identify gaps, and set your partners up for success. Furthermore, they often sell multiple solutions, including those from your competitors. What is partner enablement?

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Multiple Businesses. One Funnel Builder.

ClickFunnels

Whether you’re a solopreneur with multiple product lines, a coach with several niche audiences, or a digital creator running multiple brands, choose a single funnel platform that can manage your entire portfolio. Create an automated sales funnel to handle the repetitive tasks that eat up your time.

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Maximizing your B2B paid media ROI with alternative platforms

Martech

Buying committee exploration: Are your marketing campaigns targeting the right people? Understanding who seems qualified but isn’t: Did a company or account look like the perfect fit but ended up disqualified by sales? Find the right subreddits for your niche. For brand consideration, use video view campaigns.

B2B 126
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AI agents offer a glimpse into a potentially simplified future

Martech

AI could radically streamline tasks such as segmentation, personalization, creative adaptation, data cleansing, campaign optimization and more. Execute marketing campaigns by identifying the right audience, content and channels, continuously refining these choices as it learns.

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Seasonal PPC: Your guide to boosting holiday ad performance

Search Engine Land

It’s a specified approach that aligns your Google Ads campaigns with the rhythms of consumer behavior throughout the year and your inventory strengths and seasonalities. Come January, you can bet your bottom dollar that searches for “summer vacation ideas” will start ticking up as people dream of escaping the winter blues.