Martech

OCTOBER 16, 2024

While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​. The challenge? But with 80% of U.S.

Retail 122

Retail Campaign Technology Technology 122

Martech

NOVEMBER 27, 2024

retail site visits across 18 product categories. This is good news for marketers looking to optimize holiday campaigns. Practically speaking, this is the first year retailers are using AI agents for streamlined customer experience. The five days from Thanksgiving until Cyber Monday is expected to rake in $40.6

Sports 125

Sports Retail Start-ups Up-sell 125

Search Engine Land

AUGUST 27, 2024

Google today introduced four updates meant to help retailers ahead of the holiday shopping season. This could help you adjust your inventory and product descriptions based on what shoppers are actually searching for or viral trends. This should make it easier for customers to find products nearby. New campaign goals.

Campaign 82

Campaign Retail Product Customers 82

Salesforce

OCTOBER 1, 2024

Some retailers may be missing out on opportunities to rev up sales through the end of October. After some years of declining sales, retail’s Halloween season is now the industry’s second biggest retail holiday. But last year, the National Retail Federation estimated the U.S. What’s the scariest thing about Halloween?

Retail 105

Retail Promote Sales Follow-up 105

Martech

JULY 31, 2024

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. Across both Facebook and Instagram, AI-driven Advantage+ campaigns continue to be a major factor in retailer advertising expenditure.

Click Through Rate 120

Click Through Rate Retail Sports Growth 120

Martech

NOVEMBER 21, 2024

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. This layer, powered by Brand IQ and Marketing IQ, enables marketers to create on-brand content and campaigns that adhere to marketing best practices.

Retail 112

Retail Launch Manufacturing Campaign 112

Martech

SEPTEMBER 5, 2024

It’s been a bad week for Microsoft’s AI products. Pentaleap’s modular retail media platform creates an open, efficient ecosystem for retail media networks and advertisers. On Tuesday, the Wall Street Journal reported that many games don’t work on the company’s new Copilot+ PCs. LinkD is an AI-powered link-building tool.

Retail 110

Retail Gaming Campaign Engineering 110

Martech

OCTOBER 1, 2024

New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets. Campaign structures like Google’s Performance Max (PMax), Meta’s Advantage+ Shopping, Amazon’s Performance+ and TikTok’s Smart Performance Campaigns promise efficiency through automation and artificial AI.

Retail 124

Retail Campaign Drivers/motivators Launch 124

Search Engine Land

SEPTEMBER 3, 2024

Microsoft Advertising rolled out several updates this September, building on recent advancements in AI and retail media. Performance Max Updates Microsoft continues to refine its Performance Max campaign type, with key updates including: SA360 Support : Performance Max campaigns imported from Google are now fully supported.

Product 75

Product Retail Campaign Conversion 75

Martech

AUGUST 29, 2024

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. Consumers are interested in how retailers are using these tools. Image: Mediaocean’s “2024 H2 Market Report.”

Retail 129

Retail Campaign Technology Technology 129

Martech

JULY 11, 2024

Klaviyo has expanded its AI features with three new additions: Flows AI, personalized campaigns, and review sentiment AI. Flows AI helps marketers create complex marketing sequences quickly, while personalized campaigns use AI to send the most effective version of an email or SMS to each individual customer.

SQL 102

SQL Campaign Launch Retail 102

Salesforce

JULY 18, 2024

Even those who offer physical products, like food or gas retailers, can benefit from digital expansion and marketing tactics. With the data all in one place, they could increase customer margins while cross-selling and upselling their hero products by building sophisticated customer management and data capabilities.

A/B testing 98

A/B testing Retail CRM Consult 98

Salesforce

OCTOBER 2, 2024

For years now, retailers have focused their retail holiday prep on crushing Cyber Week. of annual retail sales revenue. There’s a reason we champion an omnichannel approach for retailers. There’s a reason we champion an omnichannel approach for retailers. After all, holiday shopping accounts for 19.3%

Retail 52

Retail E-commerce Promote Technology 52

Search Engine Land

SEPTEMBER 5, 2024

Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” For many B2C retailers, this approach works well. But the company had changed.

Territory 92

Territory Construction Agriculture Campaign 92

Martech

DECEMBER 2, 2024

Geo-testing: This technique involves running marketing campaigns in specific geographic areas while keeping similar areas as control groups. Time series analysis: Analyze sales data over time, focusing on periods before and after marketing campaigns. This method allows you to isolate the impact of your marketing efforts.

A/B testing 118

A/B testing Territory Technique CTR 118

Search Engine Land

JULY 22, 2024

Christmas and Hannukah are on Wednesdays, eliminating the ease of shopping retail over the weekend for last-minute gifts. You don’t have to separate holiday campaigns this year, saving time and money. Your email campaigns apply to all holiday customers, so there is less design work, split testing and fewer deadlines.

Niche 98

Niche Retail Promote Follow-up 98

Salesforce

AUGUST 8, 2024

Why “batch and blast” email marketing doesn’t work anymore How generative AI helps with personalized email marketing 5 strategies to build personalized email marketing campaigns How Salesforce Marketing Cloud helps with personalized email marketing What is personalized email marketing? But don’t stop at the subject line!

Click Through Rate 111

Click Through Rate A/B testing E-commerce Campaign 111

Search Engine Land

AUGUST 14, 2024

With ecommerce, you’ll be focusing more on shopping campaigns and making revenue, but a nonprofit organization may be more focused on awareness. Marketing, at its core, has a simple goal: to get your product in front of the right people, in the right place, at the right time. What differentiates you from your competitors?

Clients 80

Clients Target audience/market Sports Campaign 80

Martech

JULY 15, 2025

The digital retail landscape is undergoing a fundamental shift. Generic product catalogs and one-size-fits-all marketing approaches are fast becoming relics. AI is driving this evolution, enabling retailers to deepen personalization and scale it across millions of real-time interactions.

Retail 79

Retail Promote Price Campaign 79

Search Engine Land

SEPTEMBER 17, 2024

These updates, integrated with Meta’s AI-powered Advantage+ shopping campaigns, offer advertisers expanded creative options and enhanced targeting capabilities. New ad capabilities : You can now add multiple landing pages to a single image or video ad via site links, making it easier for customers to find relevant products.

Retail 89

Retail High impact Campaign Promote 89

Search Engine Land

JULY 24, 2024

Google’s Q2 earnings call revealed how the tech giant is leveraging AI to enhance its advertising products, potentially opening new opportunities for marketers. Google is leveraging AI to transform its advertising products, potentially opening new avenues for marketers despite grappling with privacy issues. Why we care.

Retail 89

Retail Campaign Technology Technology 89

Martech

SEPTEMBER 4, 2024

First, I generated fake user data for a B2B SaaS platform and ran campaigns across organic social, paid media and owned content. Create a sample marketing campaign and use the CDP to simulate scenarios. Please generate fake user data, create sample marketing campaigns and use the CDP to simulate scenarios.

SQL 120

SQL Healthcare Finance Campaign 120

Martech

JUNE 11, 2025

You don’t have to wait for Black Friday and the holiday season for online retail and ecommerce success. Campaign planning must shift from a single high point of the holiday shopping season to a more continuous rhythm throughout the year. Yet, despite the opportunities to save money, shoppers are signaling fatigue.

Entertainment 105

Entertainment Retail Drivers/motivators Campaign 105

Martech

JANUARY 9, 2025

Cordial s Cordial Edge uses multimodal AI to generate personalized marketing models for individual retail brands. Jellypod aims to simplify podcasting by assisting creators with all aspects of production, from ideation to final edits and publishing. PearlMountain Limited released an update to its video creation platform, FlexClip.

SQL 115

SQL Retail Launch Campaign 115

Salesforce

SEPTEMBER 16, 2024

Whether that’s helping sales reps nurture leads, brainstorming campaign ideas for product marketers, or deflecting customer service calls, these purpose-built agents are focused on one specific job, and doing it exceedingly well. In retail, an agent could handle simple queries like “where’s my package?”

Healthcare 116

Healthcare Appointment Retail Campaign 116

Martech

JANUARY 9, 2025

During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. “In 2025, AI investments will shift decisively from experimentation to execution, said Megh Gautam, Chief Product Officer at Crunchbase. Adoption is already underway. How does this work?

Drivers/motivators 129

Drivers/motivators Represent Contact Service 129

Martech

JANUARY 10, 2025

For example, more (47%) baby boomers felt negatively when they received an advertisement for a product after discussing or mentioning a product or brand online than younger generations. Collaborate with key adtech and media partners to maximize the effectiveness of your campaigns. But differences in attitudes exist.

Manufacturing 127

Manufacturing Legal Retail Trust 127

Search Engine Land

SEPTEMBER 23, 2024

Search Ads 360 has a direct API connection with several search engines , allowing you to view all your campaign data in one place. Once you link Search Ads 360 to a search engine, you can create and manage your search marketing campaigns within the platform. Yahoo Japan sponsored products. Microsoft Advertising.

Campaign 71

Campaign Engineering Retail Consult 71

Search Engine Land

SEPTEMBER 6, 2024

Paid search isn’t generally at the top of marketers’ minds when they think about audience planning, but it’s a vital part of all campaigns. Though paid search is a “pull” instead of a “push” marketing channel, there are still plenty of audience signals to implement when building and optimizing PPC campaigns.

Click Through Rate 87

Click Through Rate Campaign A/B testing Cross-sell 87

Martech

AUGUST 29, 2024

Garf is VP and GM of retail and consumer goods at Salesforce. Over half (53%) of shoppers are interested in using AI to find products. Use AI to power product recommendations and tailored promotions. What brands can do Salesforce has recommendations for addressing these market challenges: Leverage discounts. That makes sense.

Retail 70

Retail Price Promote Growth 70

Martech

OCTOBER 4, 2024

Bluecore, the retail and D2C omnichannel personalization platform, is adding experimentation to its suite of products. Bluecore’s new Experimentation Hub will enable the testing of campaigns against specific audiences like new buyers or re-activated buyers. Processing.

A/B testing 70

A/B testing Retail Campaign Growth 70

Search Engine Land

SEPTEMBER 30, 2024

This rate cut is expected to lower interest rates for consumer loans and other financial products and help keep the job market strong. As the graph shows, ecommerce retail sales have steadily grown, even as total retail has flattened. In turn, those positives should also influence an acceleration in consumer spending.

Retail 77

Retail Finance Price Follow-up 77

Martech

AUGUST 27, 2024

They have ad campaigns across all the big ad platforms, email service providers, cloud accounts, journey management, cloud providers and standalone data science providers, all frequently part of their stacks. This is the obvious choice for cutting-edge organizations where customer data and proprietary predictions are part of the product.

Government 125

Government SQL Technology Technology 125

Martech

NOVEMBER 20, 2024

Google is introducing new shopping features that transform how consumers discover and compare products in-store and online. Key features : Google Lens now provides in-store product price comparisons. Google Maps enables local product inventory searches. 45+ billion product listings in Shopping Graph. Why we care.

Retail 73

Retail Price Campaign Product 73

ClickFunnels

MAY 8, 2025

If you’re serious about scaling your Shopify store, you need more than just great products. It’s not just a buzzword; it’s a game-changer for online retailers who want to increase sales and build a base of repeat buyers. Getting people to buy your product or service, and then return, is the secret to staying ahead.

E-commerce 130

E-commerce Strategize Retail Trust 130

Salesforce

MAY 2, 2025

Let’s explore how and why promotional pricing works, how to use promotional tactics in your pricing strategy, and how to measure your campaign’s success. Promotional pricing involves a temporary price drop on products or services. What you’ll learn: What is promotional pricing?

Promote 52

Promote Price Profit margin Objectives and Key Results 52

Martech

DECEMBER 9, 2024

Online courses: Platforms like Udemy, Skillshare, and Coursera provide comprehensive courses on video production and editing, often taught by industry professionals. r/VideoEditing) or Facebook groups dedicated to video production for tips, feedback, and inspiration. Channels to use: Website: Embed videos on product pages.

Retail 111

Retail Sales Campaign Technique 111