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5 ways to crush sales bottlenecks and accelerate deals in 2025

Martech

When you make the process easy for them, youre already setting the tone for a frictionless sales experience. Dig deeper: How to align sales and marketing for revenue growth 2. Marketers can help by ensuring campaigns clearly define who the lead belongs to before they even come in.

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The Ultimate Guide to Building a Lead List

Hubspot

Improved Lead Nurturing Sales and marketing teams can use the information from your lead list to determine the kinds of campaign tactics each lead is added to, such as email newsletters or webinar invites. Trust me — without a lead list with this level of granularity, your results suffer. Tip #1: Define your ICP and your personas.

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LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

Sales & Marketing Teams: Looking for freelancers, consultants, or collaborators to help drive campaigns or develop a project? According to sales expert Colleen Francis , a referred lead has a close rate of 50%! In my own sales experience, this figure seems about right.

Closing 62
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What is the challenger sales process?

PandaDoc

This is a key moment in the sales conversation, because it helps potential buyers feel like theyre talking to an industry insider who has both the knowledge and the sales experience to help them solve problems. That way, insights gathered by the marketing team arent trapped in a campaign.

Process 52
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I Took a Deep Dive Into AI Sales Agents — Here’s What the Landscape Looks Like Today​

Hubspot

Anything less can cost businesses valuable sales. Therefore, a smooth, tailored sales experience isnt just a bonus. According to Salesforce, 73% of customers expect companies to understand their unique needs , and AI sales agents make this possible at scale. Customers leave happier. My favorite part?

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GTM 138: The AI Advantage, Solving Sales & Marketing Alignment for Better GTM Execution with Jaleh Rezaei

Sales Hacker

Um, and now you can really deliver this type of experience to, you know, all of your target accounts, hundreds, thousands of them. We had an enterprise customer who launched a one to one campaign the same day. Um, so maybe you’re launching a campaign. Um, and I think that’s really, really cool.

GTM 64
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5 Asset Types for your Sales Teams to Use

Heinz Marketing

The case study is a great immediate way for salespeople to build off marketing campaigns and get potential customers great bottom-funnel info fast. They may be more intensive to put together, but they are also parent-content for small pieces sales could also use, such as one-pagers or executive summaries. Case Studies. Product Pages.

Legal 124