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How to align teams early with a strategic event workshop

Martech

Early audience mapping ensures targeted marketing campaigns and content tracks that resonate with every group. By positioning the event as a way to meet late-stage prospects and accelerate deals in the pipeline, sales went from reluctant participants to some of the event’s biggest champions.

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Unlock the real value of genAI in martech

Martech

By analyzing customer data, marketers can adjust campaigns to be more relevant and timely. AI sales support. AI tools assist in identifying customer needs, generating personalized sales messages, taking meeting notes, automating prospecting, gamifying team training and analyzing CRM data. Customer-centric approach.

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How to align your martech COE with organizational and go-to-market goals

Martech

Demand generation Role: Drive awareness and interest through targeted campaigns. Sales and support Role: Streamline the customer acquisition process while providing exceptional post-sale support. Sample goals: Shorten the sales cycle by 20%. Sample goals: Increase lead generation by 25% each quarter.

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What Is Partner Enablement and How to Create a Successful Strategy

Highspot

A well-organized partner portal is ideal for hosting all marketing and sales collateral. Make it standard practice to upload campaign materials to the partner portal so they can launch joint marketing efforts. This ensures departments like sales, support, and finance align to support your partner ecosystem.

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What genAI means for your marketing skills

Martech

Marketing communication Heavy use of content and experience is fully in line with their campaign and creative responsibilities. Engagement in sales and commerce and social and relationships reflects the customer-facing mission. Tools for sales support and meeting notes (2.9%). Creative director. and 3.4%, respectively).

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How to cost-effectively acquire fiber subscribers and grow efficiently

Salesforce

With a technology platform that incorporates all available data, from customer information to marketing campaign success to service issues, providers can: Get a birds-eye view of potential markets. Replicate the most effective presigning campaigns from your past. Analyze relevant data to pinpoint your best option.

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How B2B marketing is becoming a strategic growth driver

Martech

Marketing is no longer a support function but a strategic growth driver, influencing everything from brand to demand. From sales support to strategic business driver Historically, B2B tech marketing played a critical support role, primarily focused on lead generation, sales enablement and event execution.