Types of Email Subject Lines to Boost Your Click-Through Rate


Marketers often wonder why their emails frequently get sent to spam. Guest Post Marketing

9 Ways to Supercharge Your Email Click-Through Rates


You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your email to end up on your website. Click-through rates are a much better indicator of email engagement and success than only open rates for that reason. Which means around 4 recipients click your links for every 100 opened emails. Is it even safe to click the links in this email?


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

9 Ways to Supercharge Your Email Click-Through Rates


You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your email to end up on your website. Click-through rates are a much better indicator of email engagement and success than only open rates for that reason. Which means around 4 recipients click your links for every 100 opened emails. Is it even safe to click the links in this email?

These Emojis Can Increase Click-Through Rates, According to New Data


That same study also found that emojis can help portray your business as friendlier: participants who chatted online with an expert who used emojis rated the expert as both friendlier and more competent, compared to participants who chatted with an expert who did not use emojis. Which ones incentivize people to click your link? Most marketers are writing content to direct you somewhere else, so if a pointing finger can playfully articulate “click here,” why not use it?

11 Sure-Fire Ways to Increase Email Click-Through Rates


It's not that email open rate isn't important. But with the prevalence of preview panes and the emergence of tools like Priority Inbox, the metric that gets email marketers salivating most is email click-through rate (CTR). If you've been running your email marketing campaign for even a few months, you're probably able to anticipate the click-through rate of each campaign. 11 Guaranteed Ways to Increase Email Click-Through Rate.

How to Increase Your Click-Through Rate by 1300%


Think you can guess which of the following call-to-action buttons generated 13 times more clicks than the other? The truth is, the only real way to know which CTA is going to have a better click-through rate on your website is to A/B test it. We were pretty shocked to discover that the new call-to-action buttons and page yielded a 1300% improvement in click-through rate (CTR). The Conversion Rate of the Associated Landing Page.

How your ad position and CTR impact conversion rate

Search Engine Land

Learn how to use your keyword ranking and click-through rate data to improve the performance of your paid search campaigns. Please visit Search Engine Land for the full article

CTR 81

Email marketing benchmark report shows personalized subject lines under-perform


Email click through rates dropped significantly last year, while personalized content in the body of the email was seen to get better results than personalized subject lines, according to a study by marketing automation developer GetResponse.

8 Proven Traffic Sources for Your Sales Funnel


Over one-quarter of all Black Friday transactions in 2015 were kindled through email marketing. Considering the astronomically high click-through rates of ads in the top Google position, however, we can understand why perhaps it’s a more than worthy investment.

Is CTR Dead? Why Email Marketers Are Tracking CTOR Instead


Ever since email marketing became a legitimate marketing channel in the 1990s , email marketers have largely measured their performance against two metrics -- open rate and click-through-rate. Open rate measures the percentage of recipients who opened your email, which helps you gauge the performance of your subject line. Click-through-rate measures the percentage of recipients who clicked through to your website, regardless if they opened the email or not.

CTR 60

The Best Time to Send an Email (Research-Backed)

Hubspot Marketing

isn't an exact science, there are some key findings we've discovered through heavy research, and those times listed above are right in line with what we found. The highest line of the graph represents the open rate. the one below it) represents the click-to-open rate.

CTR 111

Top 10 KPIs for Email Marketers


For example, changes to privacy rules such as Apple’s mail privacy protections have made open rates difficult to accurately track. Delivery rate. Delivery rate is the percentage of emails delivered. Click-through rate. Unique Clicks) / (Delivered Emails).

CTR 82

2 Channels for Targeting Tech Personas, Part 1/2

Heinz Marketing

So, how do we make attributions or capture leads when a potential tech contact is moving through your content like a ghost? They work exclusively through account reps and don’t have a self-serve option. By Win Salyards , Marketing Consultant at Heinz Marketing.

CTR 87

An Easy Guide On Using FB Ads To Blow Up Your Podcast


Beyond their highly customizable ad platform, Facebook allows you to track user behavior beyond the click through its pixel functionality. If users are listening to five podcasts on average per week , how do you break through and make sure yours is one of them?

Email Open Rates: Which Benchmarks Matter Most?


As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. What is Email Open Rate? What is Email Open Rate? Email open rate is the number of emails opened divided by the total number of emails sent. Email open rate.

Will Emojis Increase Reply Rates?


In the ever-evolving world of sales, companies are always looking for an edge to cut through the noise, and adding emojis to emails have been touted as an effective way for your sales messaging to stand out. Swiftpage found that adding emojis to the subject line of prospecting emails could significantly increase results to a 29% boost in unique opens, 28% in click rates, and a 93% increase in click-through rates.

Advertising in November and December, is it worth it?

Heinz Marketing

Take advantage of the 50% increase in ad impressions, 100% increases in click-through rates, and 60% increase in conversions. By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing.

B2C 93

How to Make Your Google Search Snippets More Clickable


An alarming digital marketing trend should scare all online publishers: Organic traffic from Google is vanishing: Google’s latest search elements (featured snippets and People Also Ask) steal clicks from organic listings. The first three positions account for over 50% of clicks. Organic click-through rate (CTR) is declining across the board: The top position had a CTR of 38.7% So how can you still get organic clicks from a Google SERP?

CTR 99

How to Audit Your PPC Campaign & Identify Metrics for Success


Before we dive into the key metrics to track, let's review a checklist to look over when you're auditing your pay-per-click (PPC) campaigns. When this happens, it's time to look at your ads and see if your landing page follows through on expectations. Click-Through Rate.

Getting back to basics: Marketing ROI


One statistic Brenner likes to quote is the average click-through rate of a banner ad — just 0.5%. Click-through rates in general have gone down as marketers have increased their spend on this type of advertising. “It’s

Watch for inflated email open rates now that iOS 15 is out


With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. Click here to download!

Kyvio Review For 2021 – Pros & Cons, Features And Pricing


instead of just “Hello!” ) can help increase your open rate and your click-through rate. You can have as many affiliates as you want which makes growing your business through affiliate marketing easy.

Price 189

15 Amazing Blogging Insights Your Analytics Can Tell You


By gathering and analyzing blog data, you can get a pulse on your blog's: Search presence (such as impressions , clicks , and click-through rate ). Readership engagement (by measuring time on page , bounce rate , social shares and comments , and subscriber count ).

7 Steps To Optimize Your Lead Generation Funnel


We recently were able to achieve a 59% conversion rate on an E-book funnel with a 25% SMS optin on the thank you page. Conversion Rate — This is the percentage of people who convert at each step of your lead-generation funnel. Are they not even clicking on your ads?

YouTube Analytics: The 15 Metrics That Actually Matter


Impressions Click-Through Rate. Impressions click-through rate measures your video’s ability to prompt people to watch your video after seeing it on their homepage, recommendation section, or trending section. A high click-through rate means your title was compelling and your video’s topic resonates with a lot of relevant audiences on YouTube. Card Click-Through-Rate.

How to Setup a Successful Lead Nurturing Campaign


Now let’s walk through 7 steps to setting up a successful lead nurturing campaign. Someone opts into your email list through a lead magnet on your website. Once someone has finished going through a soap opera sequence… what’s next? What subject lines get the best open rates?

46 Best Email Lead Generation Software to Grow Your Business


A/B test your forms to find the perfect conversion rate. With a few clicks, you may generate leads and enhance your business with Kartra’s fully-customizable and pre-built opt-in forms. Start generating leads and processing payments with just a few clicks.

The Best Way To Market Your Business On Google


Moreover, the #1 result is 10x more likely to receive a click than the #10 result, with the average top result click-through rate being 31.7%. That’s why we created our 5 Day Challenge where Russell walks you through it step-by-step.

How to Establish Marketing Channel Benchmarks to Help Manage Lead Expectations

Heinz Marketing

To begin, I start by creating an excel spreadsheet listing each channel separately and recording impressions, clicks, click-through rate, number of leads generated, conversion rate, ad spend, and cost per lead.

AI in Digital Marketing

Heinz Marketing

According to Persado , Chase saw a 450% increase in click-through rates on their ads compared to 50-200% increase they normally saw with human-generated copywriting. Cameron Katoozi , Marketing Consultant at Heinz Marketing.

Amazon SEO Isn’t Google SEO: 6 Differences That Matter


You either get an immediate answer or click through to a site, with no need to return to the SERP. In one or two more clicks, you buy—with the post-purchase experience reinforcing your initial choice. Every click or scroll is trackable within their ecosystem.

How email marketers everywhere can learn from privacy success in the UK and EU


Open rates in Europe were at 21.75%, which was higher than North America, at 18.13%. Average click-through rates were also higher in Europe – 2.64% against, in the U.S., Listen to customers and look past open rates.

How to Build a Beloved Product Without Email Marketing


Our open rate was great, at 37%, with a 7% click through rate. The open rate and click through rate dropped by more than half. to 4.87, a 33% increase in return rate. Our bounce rate, for example, dropped a whopping 48%, from 17% to 9%.

Sales Funnel Terminology – A Full Glossary Of Commonly Used Terms


With the friction of entering their shipping and payment information out of the way — and with a healthy dose of urgency and FOMO incorporated — one-time offers get a very good conversion rate. Conversion Rate. Bounce Rate. Cost Per Click (CPC). Click Through Rate (CTR).

CTR 176

A Complete Guide to YouTube Analytics


But, cutting through the noise can be a challenge. But you can also accumulate significant exposure and revenue through an organic YouTube strategy. And a high CTR represents that your hook and thumbnail resonate with your audience enough to click and view.

CTR 109

Grow Your Career With the Marketer Career Path on Trailhead


Email Marketing —Drive greater campaign click-through rates, reengage inactive subscribers, and grow your subscriber base with an enterprise email solution.

7 Tips for Your Next Big B2B Brand Campaign from Front SVP, Global Marketing, Jon Borgese


Or, “Hey mom, I’ve gotta tell you about our new gated ebook we launched on LinkedIn — you won’t believe the conversion rate.”. Teams end up spending more time working through the process than they do actually communicating with customers. Think through the conversion journey.

Is A/B testing dead?


Whether it’s testing email subject line efficacy, call-to-action click-through rates, or optimal article posting times, marketers have a lot of experimental data to keep up with.

How to Get to Know Your Email Subscribers, According to Research


What day/time are your open rates higher? Open rates, click-through rates, and other standard email metrics all give you signals. Price explains, "With analytics that go beyond opens and clicks. Or let's say you know an email has a high forward or print rate.

The Best Sales Prospecting Tools To Use For Your Business


Ratings: Capterra: 4.5/5 G2: 4.2/5. It also has analytics that shows the key cold email outreach metrics such as open rate, click-through rate, and reply rate. You don’t want leads to slip through the cracks due to the feebleness of human memory.