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Is click-through rate a valuable SEO metric?

Search Engine Land

The role of click-through rate (CTR) in SEO has been debated for many years. The post Is click-through rate a valuable SEO metric? Several industry studies have asserted that CTR is a ranking factor – a claim that’s been ardently denied by many Googlers. appeared first on Search Engine Land.

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Google’s interest-based ad experiments show ad spend, click-through rates down slightly

Search Engine Land

Click-through rates remained within 90% of the status quo. By adopting these new solutions, advertisers can ensure continued effectiveness in targeting and conversion rates while upholding privacy standards and staying ahead in a rapidly changing industry landscape. For conversions per dollar, the decrease was 1-3%.

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9 Ways to Supercharge Your Email Click-Through Rates

ConversionXL

You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your email to end up on your website. Click-through rates are a much better indicator of email engagement and success than only open rates for that reason.

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9 Ways to Supercharge Your Email Click-Through Rates

ConversionXL

You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your email to end up on your website. Click-through rates are a much better indicator of email engagement and success than only open rates for that reason.

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Types of Email Subject Lines to Boost Your Click-Through Rate

G2

Marketers often wonder why their emails frequently get sent to spam.

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These Emojis Can Increase Click-Through Rates, According to New Data

Hubspot

Emojis, even the octopi and horses … actually, especially the octopi and horses … encourage interaction from your audience, higher click-through rates, and better messaging from your brand. Hopefully, this data can help you humanize your brand and convey more meaning and emotion in your content. But use them sparingly!

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11 Sure-Fire Ways to Increase Email Click-Through Rates

Hubspot

But with the prevalence of preview panes and the emergence of tools like Priority Inbox, the metric that gets email marketers salivating most is email click-through rate (CTR). If you've been running your email marketing campaign for even a few months, you're probably able to anticipate the click-through rate of each campaign.