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Is click-through rate a valuable SEO metric?

Search Engine Land

The role of click-through rate (CTR) in SEO has been debated for many years. They tried to look at the top-ranking content, analyze it and then, based on that analysis, reverse-engineer the algorithmic ranking signals. The post Is click-through rate a valuable SEO metric?

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Google’s interest-based ad experiments show ad spend, click-through rates down slightly

Search Engine Land

Click-through rates remained within 90% of the status quo. By adopting these new solutions, advertisers can ensure continued effectiveness in targeting and conversion rates while upholding privacy standards and staying ahead in a rapidly changing industry landscape. For conversions per dollar, the decrease was 1-3%.

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Google SGE could cost publishers $2 billion in ad revenue

Search Engine Land

The AI-powered search engine is expected to trigger a significant decline in search traffic , ranging from 20% to 60%. Using an internal program to calculate expected click-through rates, Raptive concluded that there was an expected average traffic loss. Search traffic decline. ” Why we care.

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Google updates Gmail ads with new layout and ‘Sponsored’ label

Search Engine Land

The tech giant told Search Engine Land it is extending the use of the Sponsored label because “it is another step to creating cohesive ad labeling across our surfaces.” Making your ad label more obvious has the potential to impact click through rates on your ads. ” Why now. Why we care.

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Google rich results for events removed from search snippets

Search Engine Land

It may have resulted in reduction in traffic due to a lower click-through rate. You have to consider that adding any Google structured data today may not work tomorrow but while it does work, generally the click through rates from Google search to those with rich results does improve.

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Bing adds AI-generation captions to some search result snippets

Search Engine Land

You might want to check some of your more important keywords to see if Bing is changing the description in a way that may drive lower or higher click-through rates from Bing Search. The post Bing adds AI-generation captions to some search result snippets appeared first on Search Engine Land.

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How AI will affect the future of search

Search Engine Land

As search engines increasingly leverage AI to anticipate user intent, we must completely rethink our strategies and balance human creativity and AI efficiency to stay ahead. Search engines have evolved to understand the context behind queries. It also brings personalization to search engines. Enter AIO writers.