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Second quarter saw slowing ad spend on most platforms

Martech

Across both Facebook and Instagram, AI-driven Advantage+ campaigns continue to be a major factor in retailer advertising expenditure. In contrast, click growth for Google text ads remained weak in Q2, with a notable drop in click-through rates in May as Google introduced AI Overviews to all U.S.

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Brands want to invest in ecommerce, so what’s stopping them? by Feedonomics

Search Engine Land

Shopping channels also continue to require more robust data from brands and retailers to create better product listings, so investment in this area is must. Product listing optimization increases click-through rate, return on ad spend, revenue and other vital metrics , allowing brands to scale effectively. Brand (32%).

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Tips to Optimize Your Ecommerce Store with AI

Salesforce

AI offers an equal footing for small and medium-sized business (SMB) owners competing with big retailers through diverse tools and resources. It enables you to make better inventory, pricing, and marketing decisions by analyzing customer data and predicting what’ll sell best. The following tips can further help you.

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What is RGSP? Google’s Randomized Generalized Second-Price ad auctions explained

Search Engine Land

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. Poor-quality ads may not be relevant to a searcher’s query, which would likely result in a poor: Click-through rate. Conversion rate.

Price 116
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Amazon SEO Isn’t Google SEO: 6 Differences That Matter

ConversionXL

Consider the range of intent: Shopping ads, local restaurants, barbecue techniques, and local retailers. Click-through rate is a proxy for relevance. If no one is clicking your link on Google or Amazon, that’s a sign that you’re not relevant—either because the content visible on the SERP isn’t compelling (e.g.,

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5 essential Google Shopping optimizations Google won’t tell you by ShoppingIQ

Martech

retailer, was unintentionally wasting its advertising budget on products that were out of stock during its Black Friday campaign when CPC rates were already soaring due to heightened competition. Real-time feed price updates Real-time stock updates are important, but the same goes for pricing.

CTR 112
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How to optimize your free product listings in Google Shopping

Search Engine Land

If you’re a brick-and-mortar or ecommerce retailer, you’ll want to ensure your inventory appears as part of Google Shopping’s free product listings. Below are key tips for retailers looking to optimize their free listings for search. What are free product listings on Google? YouTube mobile or desktop.

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