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How out-of-order ad promotion works on Google Search

Search Engine Land

This practice is known as out-of-order ad promotion. This little nuance to how the ad auction works can be confusing, so in this article, I’ll explain how out-of-order promotion works and why Google does it. Out-of-order promotion also allows Google to enforce its relevance standards.

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Google updates Gmail ads with new layout and ‘Sponsored’ label

Search Engine Land

Making your ad label more obvious has the potential to impact click through rates on your ads. So pay attention to when this change came into effect and monitor your campaign’s performance accordingly to track whether the number of clicks increases or decreases over time. Why we care. What Google is saying.

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Instagram has rebranded content ads to partnership ads

Search Engine Land

The updated advertising format allows advertisers to promote a wider range of organic Instagram content as partnership ads. By enabling the promotion of various types of organic Instagram content, these ads facilitate broader collaboration and increased user engagement. Dig deeper. You can read about the new ads on the Meta blog.

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Google Search now supports discussion forum and profile page structured data

Search Engine Land

With the rise of the new personalized search features , including how Google is promoting creators more in search through perspectives and other areas, it may make sense to implement these new structured data types.

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How to create a successful 2023 holiday season SEO strategy

Search Engine Land

November and December seemingly blur into one continuous period of shopping and promotions. Keep the following best practices in mind: Promotions and sales Align your content with holiday promotions and discounts, ensuring that every piece of content supports your overarching sales strategy.

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Getting back to basics: Marketing ROI

Martech

Marketing, as it is taught in college, heavily stresses promotion, Brenner noted. Promotion was just one part of the “Four Ps”— product, price, place and promotion”, a concept developed in the 1950s to describe marketing, Brenner explained. Relying on promotion turns out to be a poor move. Brenner said. “A

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Salesforce spring 2023 release: The business executive’s guide, part 2

Martech

Quick promotion set-up A quick promotion setup option now simplifies loyalty management and promotions programs. In addition, promotions managers can select from rewards options such as percentage discounts, fixed amounts, or free items and apply them to specific products or the entire order.