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3 high-impact email automations you need to drive revenue

Martech

Welcome emails generate 320% more revenue per email than promotional ones. Abandoned cart emails have an impressive 41% open rate and a click-through rate far above average, per Klaviyo. Time-sensitive promotional offers. Click-through rates: Identify content that resonates most strongly.

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Click-through rate (CTR): The percentage of users who click on your search engine listing compared to the number of times it’s shown. Bounce rate: The percentage of visitors who leave your site after viewing only one page. Conversion rate: The percentage of content readers who convert into leads or customers.

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Say Goodbye to Blast Emails – How AI Helps Your Personalized Email Marketing

Salesforce

Low Engagement: Generic emails often result in lower open and click-through rates because they fail to grab the recipient’s attention & interest. Increased Unsubscribes: Irrelevant messaging can frustrate recipients, leading to higher unsubscribe rates.

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How to get your email marketing ready for iOS 18

Martech

The new Apple Mail tabs are expected to be: primary, transactions, updates and promotions. One thing we can say for certain is that engagement rates will be negatively impacted for any emails that appear in any folder other than the primary inbox, said McKenna. When Gmail introduced tabs, it initially cut click-through rates.

Promote 116
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Meta adds custom offers to Instagram ad CTAs

Search Engine Land

Advertisers will be able to highlight multiple competitive promotions (e.g., percentage or cash discounts) on the CTA, potentially increasing user engagement and click-through rates. Support for up to 20 offers per ad, with Meta predicting which one is most likely to convert. Why we care.

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Lead gen tactics for B2B: Best of the MarTechBot

Martech

How to achieve: Promote your content on social media and through email newsletters. KPIs: Open rate: Measure the percentage of recipients who open your emails. Click-through rate (CTR): Track how many people click on links in your emails. Canva: For designing graphics and infographics.

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CDP and customer experience: Best of the MarTechBot

Martech

Net promoter score (NPS): Measures customer loyalty and likelihood to recommend our brand. Customer retention rate: The percentage of customers who continue to engage with our brand over time. Metrics to measure success: Email open and click-through rates: Indicates how well our messages resonate with customers.

Customers 113