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How to Speak Fluent Client

Iannarino

In a sales conversation, much of your contact’s communication means more than the words indicate. To fully understand your contact, you need to speak fluent client. Most salespeople agree that they need to speak well, but they don’t believe that listening is an even more important skill.

Clients 311
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When to Fire a Client

Iannarino

Occasionally, you acquire a new client who turns out to be one you cannot continue working with. Your sales conversation was fine, and there were no signs you would not be compatible, as the contacts were all polite and professional. But now, you must fire your client.

Clients 249
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One-Up Salesmanship: 40 Sales Tips for Empowering Clients to Succeed

Iannarino

Axiom 1: Do Your Homework Beforehand Always research and understand a client's business before you contact them. This prep work makes sure your conversation is relevant and informed.

Clients 258
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On Persuasion and Convincing Clients

Iannarino

There must be something in the water that is causing salespeople to suggest in writing their new desire to avoid persuading or convincing their clients to do something. What is worse is that it is impossible to avoid persuading or convincing clients when they contacted a salesperson because they want help to improve their results.

Clients 272
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How Your Client Justifies Buying from You

Iannarino

This post may be a bitter pill for those who believe their clients buy from them because they like their company, their products, or both. Even though these things are important, their value can only be recognized (not to mention realized) after the client signs a contract. You Make Sense of Their World.

Clients 330
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What Your Clients Can Teach You

Iannarino

The Gist: In the past, salespeople had an advantage created by an information disparity: the salesperson had information unavailable to their client. We spend a lot of time helping our clients by teaching them how to produce the better decisions they need, closing the information disparity gap. What They Value. Their Industry.

Clients 210
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How Your First Meeting Repels Your Prospective Client

Iannarino

The reason clients disengage is because the conversation isn’t one they find valuable. You never get a second chance to make a first impression, which means you have a lot riding on your meeting with a new client. Sometimes, I concluded, the Gods of Sales punish those who punish their clients. Low-Value Conversations.

Meeting 328