Search Engine Land

AUGUST 13, 2024

For example, if your broad match keyword is “best paddleboards,” your ad might show up for searches like “what is a paddleboard” or “used paddleboards.” Business email address Sign me up! Best practices for testing broad match keywords Maximizing the benefits of broad match keywords involves following best practices during testing.

CTR 100

CTR Campaign Niche Conversion 100

Search Engine Land

OCTOBER 7, 2024

Business email address Sign me up! 7-step process to futureproof your visual content and SEO in 2025 Well-chosen featured images or videos significantly boost a website’s click-through rate (CTR) and encourage user engagement. Get the newsletter search marketers rely on. Processing. See terms.

CTR 112

CTR Government Click Through Rate UX 112

Search Engine Land

OCTOBER 2, 2024

Sometimes, clients don’t know where to start. The latter was true for our new client. To diagnose the impact of the Google core update for our client, we used a simple, three-step approach: Understand what has happened sitewide. Understand what happened sitewide Our client has a large site. We see it all the time.

Clients 91

Clients CTR Conversion Closing 91

RingDNA

MARCH 26, 2025

How to Use LinkedIn to Find and Engage B2B Sales Prospects While the cold call has hardly disappeared from inside sales, social media tools such as LinkedIn give you the ability to warm up cold calls with research. Would you show up to an important meeting wearing shorts and a Panama hat? The day before that, there were at least 60.

Closing 62

Closing B2B Sell Referrals 62

Search Engine Land

OCTOBER 1, 2024

Creating a roadmap is one of the most impactful initiatives we undertake for our clients. At my agency, we typically follow a six-stage process for developing roadmaps: Establishing the goals of the roadmap. At my agency, we typically follow a six-stage process for developing roadmaps: Establishing the goals of the roadmap.

Clients 91

Clients CTR Campaign Presentation 91

Martech

JANUARY 2, 2025

I do a lot of performance testing with my clients, and I always follow scientific method. But while the test version lagged in conversions, the click-through rate (CTR) on its top CTA button was nearly double that of the top CTA button in the control. Email: Business email address Sign me up! Justifiably so. Processing.

CTR 112

CTR Click Through Rate Campaign Presentation 112

Sales Pop!

JULY 18, 2022

There is nothing more heartwarming for a client looking for a personalized experience than getting a message that begins with: “Dear [user name]”? Most likely, your clients won’t see it, and when they do, they’ll dismiss it and ignore it right away. Absence of CTAs. How can you prevent this mistake?

CTR 217

CTR Campaign Click Through Rate Clients 217

Sales Pop!

JUNE 28, 2021

Some of the most effective tools for increasing revenue are setting up a CRM and automating business processes. The main functional components of CRM are: Working with the client database; Working with analytical data and reporting. Setting up an SMS integration to follow up leads or contact them manually via SMS for HubSpot.

Niche 231

Niche CRM Sales CTR 231

Search Engine Land

SEPTEMBER 5, 2023

In our most successful project, a client expected to lose at least 79% of organic traffic is now expected to grow by 97% (in the most favorable scenario). By summing up the expected traffic in SGE and comparing it to current traffic, we can see if our organic traffic is expected to drop, or even possibly grow, when Google transitions to SGE.

CTR 142

CTR Technique Strategize Niche 142

Search Engine Land

OCTOBER 19, 2023

I expect more will follow what we’re doing at my agency when they generate content for their clients as the knowledge of the approach becomes more commonplace. It’s like sending someone out to pick up a gourmet cheesesteak from Barclay Prime, and they come back with a veggie sandwich from Subway – not what you asked for.

CTR 141

CTR Follow-up Engineering Presentation 141

Search Engine Land

MAY 23, 2024

While vaguely mentioning that links in AIO get higher click-through rates (CTRs), Google has remained evasive when directly asked about this. Regarding CTR, if the AIO summary is divided into multiple sections, each section typically contains one or more links. Only Google can definitively answer this because that data is not public.

CTR 95

CTR UX Click Through Rate User Experience 95

Hubspot

OCTOBER 27, 2020

The following are some common symptoms that you might experience if your audience is growing tired of your ads: 1. Lower Click-Through Rates (CTRs). Your click-through rates (CTR) are arguably among the most important metrics to measure when it comes to tracking and addressing ad fatigue. Fewer Impressions.

CTR 101

CTR Click Through Rate Campaign A/B testing 101

Search Engine Land

JULY 27, 2023

Our team and clients extensively discussed the idea of a “keywordless” future heading our way, especially in the context of Performance Max campaigns. I pulled data across our client accounts for the past 12 months. Phrase match is the worst performing match type with a slight exception for CTR Poor phrase match.

CTR 98

CTR Click Through Rate Cross-sell Campaign 98

Search Engine Land

SEPTEMBER 5, 2023

How to communicate your spend projections Before we get into the nitty-gritty, remember: this is an exercise in estimates, and whether you’re delivering your projections to a client or a leadership team in charge of budget, you need to convey that. Suppose a client asks, “How much will it cost per month to rank in the top spot in Google?”

CTR 126

CTR Pitch Clients Campaign 126

ConversionXL

MAY 22, 2014

What follows is the first in a series of articles that will include some of the most common areas where optimization strategies can be applied to achieve better results for your company. Upon inspecting the source code, visitors would find the following. Australian Air Force Banner. How the various bands, movies, television shows etc.

CTR 116

CTR Technique Click Through Rate Follow-up 116

ConversionXL

MARCH 5, 2019

Often, “successful” cold email strategies end up in a blog post, which leads thousands to replicate it, destroying its effectiveness in the process. For example, Is the person who uses your product/service the decision-maker, or is there someone higher up? Alternatively, set up a Google Alert based on your chosen criteria.

CTR 130

CTR Follow-up Cold Call Campaign 130

Search Engine Land

NOVEMBER 22, 2022

Because of this, I frequently get the following questions from clients (and prospective clients): “How much traffic will we get from SEO and how long will it take?” It's up to you to set the two ranges we'll describe below (which are only included as examples and not as recommendations in the forecasting doc).

CTR 136

CTR Growth Clients Follow-up 136

ConversionXL

SEPTEMBER 24, 2020

The Australian Air Force ran a banner ad on an Australian IT news website with a clever incentive to click: Upon inspecting the source code, visitors would find the following: Even with a limited budget, this ad won an advertising award, massively increased job inquires for the Australian Air Force, and reduced the average cost per enlistment.

CTR 111

CTR Technique Profit margin Follow-up 111

Search Engine Land

FEBRUARY 28, 2023

You must keep up with Google’s ever-changing algorithms and rich results, including the People also ask box. A potential client’s first impression of your company can be easily swayed based on the sentiment of the questions and answers presented by the PAA. Managing online reputation can be challenging.

CTR 86

CTR Clients Click Through Rate Education 86

Search Engine Land

APRIL 30, 2024

Your ad shouldn’t be for everyone Targeting a specific client avatar, like “Alex from Chicago,” doesn’t translate to an effective headline. You want your ad to attract and convert your ideal clients while encouraging everyone else to pass by your ad. Who fills out a form but never follows through to become a client or customer?

CTR 97

CTR Real Estate Legal Clients 97

Hubspot

MAY 30, 2019

The key to building a successful PPC campaign is to follow these steps: Determine your PPC campaign structure. The problem is, many marketers suffer from poor PPC campaign management, which ends up costing them way more money than they need to spend and delivering underwhelming lead generation results. You use a template!

Campaign 101

Campaign CTR Engineering Follow-up 101

ConversionXL

JUNE 16, 2020

When I was at an agency, we would bill 10 hours a month to put together a monthly SEO report for some clients. On these days, I would open up Google Analytics , look for pages with declining year-over-year traffic, and spend 30 minutes sprucing up each page. Snippet click-through rate (CTR) testing and optimization.

CTR 121

CTR A/B testing Click Through Rate Education 121

Sales Hacker

JUNE 26, 2020

We managed to build a steady stream of incoming leads and increase closed deals by following three, basic principles: Open, direct communication. Here are a few of the questions our teams came up with. At this stage, we ran free trials and had Sales run live demos showcasing the product to individual clients. Post-Purchase.

Referrals 131

Referrals CTR CRM Cross-sell 131

ConversionXL

NOVEMBER 25, 2020

You can break them up into three main types—education, entertainment, and self-promotional. We follow the traditional funnel strategy—top, middle, and bottom—when thinking of content to create. We do this by creating barbershop content that focuses on clients getting haircuts. Click-through rate (CTR). Image source ).

CTR 129

CTR Entertainment Click Through Rate Education 129

ConversionXL

APRIL 14, 2021

Picking up a phone and cold calling (or emailing) is just not as effective as it once was—you need to be smarter both when it comes to which users you’re engaging and what kinds of messages you’re using. The first step in the process is getting to know your users (website visitors, social media followers, current customers, etc.)

Prospecting 141

Prospecting CTR Objectives and Key Results Cold Call 141

Search Engine Land

OCTOBER 26, 2023

Whether you’re getting great results, struggling to perform or somewhere in between, below is a checklist of 13 features to help set your campaigns up for success. Align and reassess client objectives Campaign performance is only as good as its ultimate objective. Get this right, and everything else will follow.

Campaign 100

Campaign A/B testing Objectives and Key Results CTR 100

Search Engine Land

JUNE 5, 2023

By nature, it’s also repetitive because clients and stakeholders expect the latest report in their inbox regularly – be it weekly, monthly, or, heaven forbid, even daily. But as compelling as they may be, they’re not always true, and that’s a big problem when the goal is to share trustworthy reports with clients.

CTR 90

CTR Engineering Campaign Conversion 90

Search Engine Land

NOVEMBER 14, 2022

The hardest hit industries are Arts & Entertainment (up 134%), Travel (up 69%), and Furniture (up 54%). To help businesses respond to these shifts, LocaliQ suggests the following best practices. Follow best practices and continue testing to make sure your costs are under control. Making sense of the data.

Entertainment 91

Entertainment CTR Sports Legal 91

Search Engine Land

OCTOBER 6, 2023

Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. What automated reports can you set up to do some heavy lifting for you? Great work!

Objectives and Key Results 120

Objectives and Key Results CTR Campaign Territory 120

Hubspot

NOVEMBER 18, 2020

A substantial social following in the channels that matter most for your industry? Optimizing your social media lead generation so that it converts even more of your engaged audience into clients and customers. Signing up for a free trial of your service. Gorgeous, on-brand images and lively language? Leads coming through?

Lead generation 101

Lead generation A/B testing Gaming CTR 101

ConversionXL

JANUARY 22, 2015

Let’s say your boss or client asks that question. So we recommend to many of our testing clients to continue to run an ongoing back-test. A while ago I was working on a major CRO project for a large e-commerce client. You’re confident in the result – and implement the winner on your site. How would you know?

A/B testing 120

A/B testing Objectives and Key Results CTR E-commerce 120

ConversionXL

JUNE 11, 2018

One of the worst things about marketing — aside from the endless supply of ill-fitting t-shirts at conferences — is the pressure to keep up with new trends, even if you don’t understand how they benefit your business or its customers. would work up until the moment someone claims their device caught fire.

A/B testing 133

A/B testing Education Follow-up Campaign 133

ConversionXL

FEBRUARY 26, 2014

By tightening up the standards and criteria you use to find, deploy, and measure keywords, you can really begin to improve your conversion rates at every level of the funnel. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Hubspot

DECEMBER 17, 2019

These developments are great for the searcher experience, but they spell trouble for your clients' site traffic. It's frustrating when so much of your reporting and success metrics are tied up in the very details that are becoming rarer and rarer as Google redefines what it means to search. What's a marketer to do?

Real Estate 101

Real Estate Clients Hospitality CTR 101

Hubspot

DECEMBER 5, 2011

The following post is an excerpt from our new ebook, An Introduction to Inbound Marketing Analytics. The recipient’s server may hold these emails for delivery once the problem clears up, or you may try re-sending your email message to soft bounces. Click-Through Rate (CTR). Email Sharing/Forwarding Rate.

CTR 77

CTR Click Through Rate Campaign Growth 77

ConversionXL

DECEMBER 21, 2017

In the hands of someone with an agenda, data can be weaponized to back up that viewpoint. What kind of improvement in CTR can we get from including review stars in search engine results, if any? In client meetings, open-ended questions facilitate greater communication and understanding. #5 9 The Growth Marketing Process.

A/B testing 85

A/B testing UX CTR Click Through Rate 85

ConversionXL

FEBRUARY 11, 2016

While some platforms (ahem, Facebook) already have advanced targeting options, others are focused on quickly catching up. Aaron Levy, Manager Of Client Strategy at EliteSEM , concludes… Aaron Levy , EliteSEM : “On the tracking front, we PPC-er’s have long been conditioned to click-based action tracking.

CTR 90

CTR Cross-sell Campaign Drivers/motivators 90