Sales Pop!

OCTOBER 24, 2024

But over a long sales career, my best and most memorable insights have come from first-hand experiences involving real colleagues and real clients – direct experiences both good and bad. In my sales life, I’ve been truly fortunate to get to know countless people – colleagues, friends and clients. Evidently, the flock took it seriously.

Technique 246

Technique Represent Education Clients 246

Martech

DECEMBER 11, 2024

“When you talk about AI, contact centers and customer experience, I think thats the best use case to illustrate return on investment,” said Luiz Domingos. He gave us an overview of the current business which is invested in providing customized communications capabilities, across all channels, for complex businesses.

Customers 112

Customers Contact Service Represent 112

Sales Gravy

FEBRUARY 4, 2025

Ask Jeb: How to Sell When Your Customer Has to Sell First Welcome to another Ask Jeb segment on the Sales Gravy Podcast! Zack faces a unique challenge that may sound specific at first but is more common than you think: he can only close a deal if his customer closes a deal of their own first. Real rapport fosters loyalty.

Sell 75

Sell Customers Contract Construction 75

Martech

SEPTEMBER 20, 2024

MAICON didn’t disappoint: I’m full of ideas to help our clients improve their marketing by applying AI. Going deeper: Enhancing personalization Once you’ve redesigned and automated your most important processes, it’s time to go deeper with AI and enhance the customer experience through personalization. Let me explain.

Profit margin 129

Profit margin Objectives and Key Results Strategize Legal 129

Martech

SEPTEMBER 11, 2024

The types of content that resonate with clients We analyzed client sales and marketing data from five industries and conducted primary research with buyers and sales representatives (SDR/BDR/AM/CSMs). The same can be said for buyers and customers. The content we discovered fit into one of the following four categories.

B2B 135

B2B Campaign Represent Presentation 135

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. For now, most of Obility’s clients remain focused on demos and sales-focused strategies. Show me the data It’s no surprise demos and free trials are performing well for Obility’s clients.

B2B 126

B2B Non-Profits CTR Click Through Rate 126

Search Engine Land

SEPTEMBER 11, 2024

Many SEO professionals struggle to create technical audits that lead to meaningful improvements for their clients’ websites. Ineffective audits waste time and resources, leave critical issues unaddressed and can damage client relationships. Drawing from five years of experience conducting audits for prominent U.S.

High impact 106

High impact Objectives and Key Results Clients Education 106

Martech

AUGUST 19, 2024

Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs. By targeting a small group of similar accounts, teams can create tailored messages that resonate with multiple clients without the heavy resource demands of a 1:1 strategy.

B2B 117

B2B Objectives and Key Results Campaign Contact 117

Martech

JUNE 6, 2025

Many of my clients are in the early stages of building AI into their revenue motions. Custom AI agents : Tools like Custom GPTs allow marketers to create purpose-built assistants for tasks like ABM targeting or content generation. Layouts, creative customization and CTA positioning needed human touch and branding judgment.

GTM 109

GTM Customers B2B Strategize 109

Salesforce

AUGUST 15, 2024

Keep an eye on your financial progress, get a better understanding of your customer’s behavior, and use dashboards to track key performance indicators (KPIs) — all in real time. Remote, hybrid, and onsite teams can operate smoother, respond to customer needs quicker, and achieve better results with less effort. Back to top. )

Product 89

Product E-commerce CRM A/B testing 89

Salesforce

SEPTEMBER 9, 2024

Whether you’re looking to understand your clients on a more personal level or looking to gauge the market to capitalize on industry trends, the ability to use data effectively can give you a significant competitive advantage. Doing so will help you deliver better experiences for your clients and drive growth for your business.

Service 97

Service Customer Relationship Management Clients Relationship Management 97

Search Engine Land

OCTOBER 2, 2024

For example, while managing an account, I noticed in the comments that customers favored products made in the U.S. Customer conversations Listen closely to the conversations your customers have with your support team or sales representatives. Bilingual customers are often tolerant of conducting business across languages.

Campaign 87

Campaign Growth Technique Healthcare 87

Cerebral Selling

JULY 1, 2025

There’s a specific tactic I see in far too many prospecting emails that always turns customers off. Are you opposed to bringing on new, high-ticket clients?” You Feel Clever, but the Buyer Feels Cornered Most of the time, when a rep asks, “ Are you opposed to learning more? ”, they’re not giving their customers a real choice.

Prospecting 130

Prospecting Intrinsic Technique Pitch 130

Veloxy

JANUARY 7, 2025

This is the foundation of your sales management, outlining the progression from prospect to customer. A sales cycle is the process your sales team goes through in order to close a sale with a customer. Every stage reflects adistinct interaction level between your team and the customer. What is a Sales Cycle?

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Salesforce

DECEMBER 2, 2024

When you run a small business or startup, you may feel like you need to be great at sales, marketing, finance, and customer service, right? Stay up to date on what’s new Keep up with the latest trends and tools, like changes in digital marketing or new customer tools. You’re not alone.

CRM 106

CRM Technique Finance Start-ups 106

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables. Building custom tech to address siloed problems is resource-draining.

Non-Profits 117

Non-Profits Real Estate Launch Campaign 117

Salesforce

NOVEMBER 12, 2024

A strong customer value proposition (CVP) is often the key to winning over potential buyers. Learn how to create a CVP that stands out from the competition and catches your target customer’s attention so you can start making more sales. What you’ll learn: What is a customer value proposition (CVP)?

Transportation 52

Transportation Drivers/motivators Customers Territory 52

Martech

JULY 16, 2024

” That’s Komo Technologies, an Australian activations platform geared to customer or fan engagement. But it’s not just for events Komo has been around for 10 years and boasts an impressive roster of clients including Disney, Toyota and KFC. Komo was one of those big bets.” Which Komo features radiated potential?

Customers 108

Customers Sports Hospitality CRM 108

SaaStr

MAY 5, 2025

Dear SaaStr: Why Do Enterprise Customers Insist on Pilots? Because so many enterprise customers won’t buy from new start-ups without a pilot. Heres how: Risk Mitigation : Pilots allow customers to test your product in a controlled environment before committing to a full rollout. You can fight doing paid pilots.

Customers 94

Customers Contract Clients Trust 94

Martech

SEPTEMBER 26, 2024

And part of that is because so much of what we do is looking at our customers or our clients, and applying the same principles we apply when we think about our buyers and mapping out that buyer persona. Really understanding what motivates them. What are their pain points?

Government 109

Government Drivers/motivators Consult Trust 109

Partners in Excellence

JANUARY 6, 2025

Most of the time, my speaking is at the SKO of a client, with whom we’ve been working on key change initiatives. But every once in a while, someone convinces me to do something with a client I’ve not worked with, or at some sort of conference. Let me share one thing about all the things you will learn at the SKO.

Objectives and Key Results 127

Objectives and Key Results Territory Clients Drivers/motivators 127

Martech

OCTOBER 21, 2024

Customer success is scrambling to find reference customers for panels. But this time, we tried something new: nine months out, we gathered every team — from field marketing and web to PR, community and customer success. Customer success mined quarterly business reviews (QBRs) for speakers. The result?

Strategize 116

Strategize Angle Territory Sports 116

Salesforce

MAY 16, 2025

During the fall, I was thrilled to work on the first implementation of Personalization built natively on the Salesforce platform for one of our retail clients. Personalization is a real-time AI decision-making tool built on Data Cloud that helps you use customer data to drive personalized experiences. Connections 25 is almost here!

Objectives and Key Results 98

Objectives and Key Results Customers Construction Clients 98

Martech

JULY 22, 2024

Yes, people might speak of that latest campaign, but what did it do for their client? By doing so, we are short-changing our clients/customers and ourselves. I’ve seen many ad agencies pat themselves on the back, especially if they won an award for their work (usually a peer-based award). Typically not.

Campaign 122

Campaign Manufacturing Technique Presentation 122

Martech

DECEMBER 5, 2024

That was the case for a client who faced blocking until we expanded our review beyond email decision-making. The client, a SaaS company, enlisted my consultancy to review their email marketing program. It sent transactional and promotional messages to free-trial users and paying customers who had stopped using the service.

Promote 122

Promote Clients Service Consult 122

Martech

SEPTEMBER 25, 2024

Growing enterprise customers] is about growing the pie, not completely taking it over with one audience or another.” Those prices were quietly changed earlier this year for new customers, but now the company is changing the price for customers who’d previously paid a lower price. Processing.

Price 112

Price Launch Clients Campaign 112

Search Engine Land

AUGUST 2, 2024

From Chrome extensions to rank trackers to Google products, I rely on the data and insights these tools provide to help guide my clients’ SEO strategies. I save this page as a bookmark in my browser for each client, so I can get to this exact report with the comparison filter already set up to save time.

Clients 117

Clients Gaming Contact Growth 117

Search Engine Land

SEPTEMBER 5, 2024

We inherited the Google Ads account of a new B2B client, for example and all of their campaigns were product-focused, keyword-only campaigns. But after meeting with the client and analyzing their account, we decided to take a different approach – one that’s outperforming their previous strategy, hands down. It simply didn’t work.

Territory 92

Territory Construction Agriculture Campaign 92

Martech

AUGUST 6, 2024

The way customers make purchases and interact with brands is changing. Customers born just before or after the debut of the memorable Aflac Duck are known as Gen Z and are a much sought after health insurance demographic. If all goes well, they could be longtime clients and not make many claims for years.

Promote 117

Promote Trust Service Referrals 117

Martech

AUGUST 15, 2024

It’s building a brand story that resonates — forging connections that turn customers into loyal referrals and delivering an experience beyond the solution. Marketing provides content that educates and equips teams with key talking points to drive client conversations. ” True value isn’t just a sales bump.

Growth 121

Growth Entertainment Sports Strategize 121

Martech

SEPTEMBER 20, 2024

Because marketing handles so much customer data, it’s essential to know what to do when a breach happens. million Bank of America customers was stolen through the systems of Infosys McCamish. Data breaches put a lot of stress on the vendor-client relationship. One of your vendors will suffer a data breach. Dig deeper: U.S.

Government 122

Government Legal Contract Commission 122

Heinz Marketing

JULY 19, 2024

AI is being adopted by companies at an increasing rate to help optimize internal processes, create better customer experiences, identify new opportunities – the list can go on and on. AI-Powered Tool Examples: HubSpot : For automated email marketing and customer relationship management (CRM). Tools like Copy.ai

Strategize 113

Strategize B2B Lead generation Objectives and Key Results 113

Search Engine Land

AUGUST 30, 2024

No matter your vertical or the particular timing, there are five tests I like to run during the slower season to help clients get learnings to leverage when the tide is high. Ideally, your brand or client has a test budget to play with, but if not, consider shifting the budget from the same stage of the purchase journey.

A/B testing 79

A/B testing Retail Quota Promote 79

Sales Gravy

OCTOBER 29, 2024

Handling multiple Ideal Customer Profiles (ICPs) is doable by creating tailored strategies, specific value propositions, and allowing focused time blocks for each profile. AB testing and trial-and-error are essential to determine if an ICP approach is effective, focusing on factors like potential value and customer lifetime worth. .

Appointment 97

Appointment Negotiate Sales Represent 97

Sales Pop!

JUNE 17, 2025

It keeps the momentum going and builds trust, especially during the middle stages of the customer journey when doubts tend to creep in. B2C customers respond to feelings like excitement, security, or aspiration. It can grab attention, remove confusion, and set the tone for the rest of the customer journey.

B2C 185

B2C Objectives and Key Results Manufacturing Real Estate 185

Search Engine Land

AUGUST 19, 2024

With the emergence of AI, the roles of operations, client services, writers, SEO execs, account managers, SEO directors and tech SEOs could be significantly transformed or even replaced by AI agents, potentially reshaping the entire SEO industry. We already see a lot of customer service being outsourced to AI in every sector, so why not SEO?

Account management 84

Account management Clients Gaming Drivers/motivators 84

Martech

AUGUST 9, 2024

“Echo AI came onto our radar screen because we were looking for AI-driven consumer insight platforms that can help marketing, sales and customer service teams optimize and become more efficient. “Listening to customers is pretty critical for any business,” Alex Kvamme, CEO of Echo AI, told us.

Technology 115

Technology Technology Clients Campaign 115