SaaStr

JULY 10, 2025

The Core Strategic Divergence The fundamental difference between Olo and Toast isn’t just about technology – it’s about market segmentation philosophy that has created two entirely different business models with dramatically different outcomes. margin) Net Income: $11.8M margin) Net Income: $11.8M

Strategize 70

Strategize Networking Represent Market share 70

Hubspot

FEBRUARY 26, 2025

Benefits of Revenue Forecasting As a primary function of financial planning, revenue forecasting helps companies set budgets, create P&L statements, and determine pricing. This has kept us focused and adaptable, helping us expand in a way that stays true to client needs while giving us room to explore new revenue streams.

X-functional 59

X-functional Finance Growth Price 59

Martech

APRIL 22, 2025

Feature evolution : Does the platform have a history of adapting quickly to market shifts or does it lag behind emerging trends? I saw this happen in real time when a retail client with a rigid platform spent $2.2 That’s not just lost technology investment that’s real market share down the drain.

Healthcare 69

Healthcare Retail Clients Manufacturing 69

SalesHandy

NOVEMBER 9, 2020

According to the recent data by Statista , Gsuite is leading with 56.97% market share, followed by Office 365 with 42.63%. This guide will help you in deciding the best email client for your day-to-day sales outreach activities. Pricing Comparison. Email Sending Limit Comparison. Docs, Sheets, Slides, and Forms).

Clients 98

Clients Campaign Price Follow-up 98

Hubspot

JULY 22, 2020

Creative agencies are at the heart of the campaign process for their clients. Did you know that over 75% of agency marketers believe that they directly influence revenue? From this stat, it's easy to see that, whether your agency specializes in advertising or branding, you're actively helping clients reach their revenue goals.

Referrals 101

Referrals Cross-sell Price Clients 101

PandaDoc

APRIL 4, 2025

Whether youre launching a new product or youre trying to get a stake in a competitive market, your goal is to attract customers and stand out from other established brands. Penetration pricing is one strategy that can be powerful when done right. Offering a product at a low initial price can help you gain market share quickly.

Price 52

Price Profit margin Market share Repeat business 52

Hubspot

JANUARY 8, 2016

Dynamic pricing has certainly been gaining traction in the online retail space. Popular in industries like hospitality and sports entertainment, dynamic pricing has led to the retail price tag's obsolescence in those industries. That's why dynamic pricing is a growing practice in online retail.

Price 53

Price Retail Customers A/B testing 53

Sales Hacker

NOVEMBER 11, 2020

Clients have more time to reevaluate their current vendor relationships and for digital-savvy salespeople to slide in and win new clients. Competitive intelligence allows you to leverage your competitor’s weaknesses against them to take market share. Pricing : Adjust your pricing so that you’re more competitive.

Launch 122

Launch Sales Price Clients 122

Pointclear

NOVEMBER 19, 2013

Market share gains of the clients under their watch, check. Knowledge of marketing automation and CRM system solid. What is your closing rate and average sales price?”. What CRM system do you have, and when will the marketing automation system be on line? Branding check ? Digital check ? Direct check ?

Presentation 101

Presentation Account management Quota CRM 101

criteria for success

NOVEMBER 10, 2021

But as salespeople, we tend to struggle when handling prospect or client objections. It’s imperative to find out if other stakeholders share the same level of urgency. Here's an example of how to inquire about other decision makers: “Does John in Marketing share your level of urgency? Now it’s time to establish a price.

Negotiate 98

Negotiate Price Sales Trust 98

Martech

SEPTEMBER 14, 2023

In my personal observations, successful alignment can produce more than double the revenue, even in challenging environments, than a major-sales, minor-marketing arrangement. Price and product are only two of many operational GTM levers. Many CEOs regret not prioritizing market share during periods of resiliency and growth.

GTM 133

GTM Market share Growth Technology 133

ConversionXL

FEBRUARY 6, 2019

Marketing led. Marketing-led strategies often scale more efficiently than sales-led strategies, but rising PPC costs—especially in established markets—can price-out startups in some channels. A marketing-led strategy requires strong communication and data-sharing between marketing and sales teams—true demand generation.

Product 124

Product Price Campaign Growth 124

Sales Hacker

MAY 22, 2020

Education is key to gaining market share. In most cases, before you close your deal, you need to send over a proposal to your SAL and the potential client. Clearly define the goals, milestones, and prices. Milestones, goals, and pricing are of the highest importance for someone who’s ready to give you money.

Closing 126

Closing Education Sales Follow-up 126

ClickFunnels

JUNE 24, 2021

Read our Keap review: “Keap Review For 2021 – Features, Pricing & More”. She points out that typically that business goal is one of these: Make more money Get more clients Reduce expenses Grow their business (reach, market share) Look awesome to their boss/clients. And it pays to be organized! Salesforce.

Prospecting 214

Prospecting Process Cold Call Customer Relationship Management 214

Hubspot

APRIL 1, 2019

Market dynamics and market share. naming impressive clients for brand power alone) is a disaster. Why is it so damaging to name two or three mega clients to regular buyers? Sure, they’re dazzled that you nabbed those clients. Google is their client?! Talk price after you establish value.

Presentation 100

Presentation Technique Closing Sales 100

Hubspot

DECEMBER 23, 2020

Companies are still struggling to improve the reach and reliability of personalized data about potential clients and customers. Understanding the physical and market size of potential B2B buyers can significantly improve sales targeting. What percentage of their target market share does the company currently have?

Manufacturing 101

Manufacturing Non-Profits Cold Call B2C 101

Hubspot

MARCH 30, 2021

The brand essentially says that, even if you buy the same products, Kroger offers lower prices, savings, and additional perks that consumers cannot find at Publix. Comparative advertising encourages product improvement and innovation, and can lead to lower prices in the marketplace.”. Gain new followers and attract new clients.

Legal 98

Legal Commission Follow-up Sports 98

Search Engine Land

JULY 11, 2023

Perfect competition In a perfect competition market, the market is big, there are many buyers and sellers, and the products are similar. Companies don’t have much control over the price (the company’s market share does not impact the price), and the barrier to entry to this market is very low or zero.

Non-Profits 72

Non-Profits Profit margin Price Electricity 72

Anthony Cole Training

JULY 17, 2010

HOME ABOUT US SOLUTIONS INTEGRATED LEARNING CLIENT RESULTS FREE RESOURCES SHOPPING CONTACT US SALES BREW SALES FORCE ONE SELLING FOR LIFE. retaining clients (2). Questions about profit, shareholder value, market value and market share are the things that presidents concern themselves with not how many power units does the company have.

Sell 120

Sell Objectives and Key Results Drivers/motivators Up-sell 120

ConversionXL

MARCH 20, 2019

Demandbase is generally regarded as the industry leader—with an equivalent price tag. While it doesn’t publish prices publicly, an interview with the Demandbase CEO in 2017 claimed that the average revenue per customer per month was $20,000. Demandbase’s costs place it in the 96th percentile for “Marketing Account Management” software.

Real Estate 117

Real Estate Contact Campaign B2B 117

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 92

Trust Objectives and Key Results Engineering Negotiate 92

ConversionXL

JANUARY 21, 2019

Retain loyal clients. Hidden costs : If you purchase something online, you expect the delivery driver to arrive at your door and deliver the item you ordered at the price you paid—no questions asked. The company recovered 70% of its market share within five months and was back up to 90% a year after the incident.

Legal 125

Legal Manufacturing Objectives and Key Results Clients 125

Search Engine Land

JANUARY 24, 2023

Competition also keeps prices down and helps to ensure that no one search engine has too much market share or power. By creating a more competitive market, search marketers can benefit from better search options and more competitive pricing. ’ I hit him with that handy dandy stat.

Campaign 86

Campaign Networking B2B Price 86

ConversionXL

DECEMBER 9, 2020

With the recent launch of GA4 , it’s clear that Google will continue to go after the market-share of popular paid analytics and testing tools—it’s difficult to compete against one of the world’s biggest brands and the price of free. Fostering mature cultures of experimentation within client orgs.”

Conversion 111

Conversion Represent Launch Promote 111

Search Engine Land

JULY 31, 2023

An HVAC company, hardware store, or real estate agent may not have the time, budget or capacity to roll out an exhaustive content marketing program that a B2B SaaS startup would implement to gain market share. If you are a retailer, your products are competing against other products at higher or lower price points.

Trust 80

Trust Territory Manufacturing Price 80

ConversionXL

SEPTEMBER 10, 2018

In this article, I’ll give you insight into nine of the most common things I see holding back business growth—and how we’ve helped clients solve these issues. You’ll optimize your marketing campaigns for that low lifetime value and end up switching off campaigns that were actually making a profit, reducing sales and growth.

Growth 132

Growth Non-Profits Campaign Start-ups 132

ConversionXL

AUGUST 8, 2018

Only 8% of those tested achieved entry-level digital marketing skills, and the perception of skill exceeded performance: 51% of U.S. marketers perceived a skill level that only 38% demonstrated via testing. Measuring the Success of Marketing Training. Identifying KPIs for Marketing Training. Are we hitting our targets?”.

Closing 106

Closing Teamwork Education Clients 106

Sales Hacker

FEBRUARY 7, 2018

In 2015 Randy had kept pace with the growth in the market. Competitors were increasing their market share and Randy was falling behind. FIND PRODUCT MARKET FIT. There are three clear tell-tale signs; INCREASE IN PRICE – Instead of $24,000 in ARR you start winning clients at $48,000 ARR.

Growth 100

Growth GTM SQL Strategic partnership 100

Lead Fuze

MARCH 9, 2021

It also gives them a great opportunity to ask questions and learn how you would like them to navigate certain objections and other roadblocks they may come across throughout new client acquisition and beyond. With this technique, they’d learn to prepare for the unexpected — or shall I say, the worst arguments with potential clients.

Objectives and Key Results 105

Objectives and Key Results Sales Clients Up-sell 105

ConversionXL

JANUARY 18, 2022

It’s one of many ecommerce software platforms on the market but only the fifth most popular by market share. When they’re in the market, they’ll remember you. This is why Shopify doesn’t have to be the most widely used platform or try to compete on price. The marketing partners speak for themselves.

Trust 94

Trust Follow-up Campaign CRM 94

Search Engine Land

APRIL 11, 2024

It’s important to remember that asset groups sharing a budget may not get as much spend allocation as the multi-campaign/single asset group approach. This means you should limit asset groups to those that meet the following criteria: Auction prices are fairly similar. Location/ad schedules are in sync.

Campaign 105

Campaign Represent Networking Conversion 105

Search Engine Land

JANUARY 7, 2023

2014: Ad network Chitika released a new tool that provided a user percentage or traffic market-share breakdown of PC operating system and search usage on a state-by-state basis. 2009: 25% of Rimm-Kaufman’s clients increased their PPC spend 2008 Q4 vs. 2007, while 75% pulled back PPC spend.

Engineering 91

Engineering Non-Profits Electricity Networking 91

Sales Hacker

JANUARY 13, 2021

All the deal structure parameters will have a direct impact on value and cost, hence price. Therefore, it is essential to define the parameters of the deal structure in advance of price negotiation. The challenge is to develop a pricing model that blends the different value perceptions across all customers. Pricing models.

GTM 86

GTM Negotiate Profit margin Contract 86

Hubspot

MARCH 26, 2012

Closed-loop reporting is one of the most powerful tools that we online marketers have at our disposal. Not only does it allow us to demonstrate our work’s value to our bosses, organizations and clients, but it also enables us to improve our marketing. How do you use closed-loop data to improve your marketing?

Closing 76

Closing Customer Relationship Management CRM Prospecting 76

Gong.io

AUGUST 15, 2022

As such, we have to understand both why clients return (or stay subscribed) and why some don’t. Sure, bringing in a brand new client is 100% new revenue, but it doesn’t have the same compounding effect as customer retention. That’s why it’s critical to keep retention levels steady. That’s why it’s important to analyze customer churn.

Non-Profits 62

Non-Profits Clients Education Start-ups 62

ConversionXL

NOVEMBER 8, 2018

Stuart Shaw, Head of Search and Strategy at Zazzle Media , relayed the outcome of a recent market analysis for one of his clients: Amazon enjoyed twice the market share compared to any other competitor. Among everyone I spoke with, there was agreement: The impact of voice search for B2B companies trails the B2C market.

B2B 100

B2B Manufacturing Retail Cross-sell 100

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. You’re adding new product features and looking to capture more market share from your competitors.

Launch 96

Launch Product Non-Profits GTM 96