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From Legacy to Modern Sales Approaches, Objections | Part 6

Iannarino

The Gist: The legacy approaches to sales are designed to overcome objections. The legacy solution approach to B2B sales added a level of proof, to provide clients with the confidence necessary to adopt their solution. The modern approach requires the ability to resolve difficult concerns that prevent clients from moving forward.

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SEO, generative AI and LLMs: Managing client expectations

Search Engine Land

But managing client expectations remains critical. This overarching guide serves to help SEOs educate clients on the potential functionality of LLMs as it applies to SEO from the client perspective. Offer a formal point of view (POV) before initiating work A well-crafted POV document can help set clear expectations for clients.

Clients 141
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Why agencies need to work closely with client RevOps teams

Martech

You have worked closely with the client, prepared all the necessary content, assets and targeting, and are confident about the potential success. To fully deliver results and revenue for clients, close collaboration with internal RevOps teams is essential. In short, you’ve done nothing at all.

Clients 112
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Transforming agencies into profit powerhouses with client retention by CallRail

Search Engine Land

In todayʼs competitive agency marketplace, itʼs more difficult than ever to stand out from the crowd and retain clients. As AdWeek reports, it’s not uncommon for small-to-medium-sized firms to see upwards of 40% client turnover year over year. Why clients break up with their agencies 2. The solutions to client churn 3.

Clients 117
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The Only Two OKRs for Sales

Iannarino

The more you focus on these major outcomes, the better your results. The idea of the OKR (Objective and Key Results) comes from Andy Grove, the CEO of Intel in the early seventies. Grove had an admirable penchant to treat his sales force as the best source for figuring what was going on with Intel’s clients.

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How To Handle Sales Objections With The 3 F’s Method

The 5% Institute

Want to know exactly how to handle sales objections with the 3 F’s method? The 3 F’s method is popular in the world of sales, because it can be an effective technique to overcome sales objections, without breaking rapport. Related article: Sales Objections Scripts – Do They Work? So, what exactly is it?

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6 tips to track and analyze PPC results

Search Engine Land

Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. The post 6 tips to track and analyze PPC results appeared first on Search Engine Land.