SaaStr

MAY 24, 2025

And one VCs wont be interested, and most buyers and Private Equity firms wont be either until you cross $10m ARR or so. Dont even waste energy on thinking about raising VC capital unless growth later reaccelerates to T3D2 levels or close. Double down on upsells and cross-sells to improve NRR.

Cross-sell 76

Cross-sell Growth Up-sell Start-ups 76

SaaStr

FEBRUARY 21, 2023

Some of the benefits of PLG are: The ability to grow faster A more accessible product for potential customers Greater communication and closeness with customers At this week’s Workshop Wednesday — held every Wednesday at 10 a.m. A hybrid product-led sales motion is more realistic if your product was not originally built to sell itself.

Go To Market 97

Go To Market Growth GTM X-functional 97

Sales Hacker

MAY 7, 2025

Tactical tips for early-stage startups on aligning go-to-market motion with product-market fit. The importance of cross-functional stream teams for accelerating GTM initiatives. Pursuit – best in breed recruiting firm specialized in sales and marketing roles The best talent isnt actively job hunting.

GTM 78

GTM Engineering Customers Cross-sell 78

Martech

APRIL 22, 2025

Why ABM strategies are entering a new era The past decade solidified ABM as a mission-critical component of B2B marketing, but as customer behaviors, technology and markets evolve, so must strategies. Sales and marketing alignment is the game-changer Another key evolution in ABM is the emphasis on sales and marketing alignment.

Cross-sell 98

Cross-sell Government B2B Pipeline 98

Sales Hacker

MAY 30, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. When sales and marketing leaders operate in silos, companies leave growth on the table. Metrics that once clashed, like MQLs vs. Closed Won, begin to move in sync. Planning becomes cross-functional by default.

GTM 103

GTM Cross-sell Pipeline Launch 103

Partners in Excellence

MARCH 26, 2024

It’s a solution that addresses the way buying is changing, integrating digital and personal selling. But what really interested me were Bill’s perspectives on where buying and selling is headed and how we must change our engagement strategies to work with buyers more impactfully.

Sell 138

Sell Cross-sell Finance B2C 138

Sales Hacker

MAY 7, 2025

Tactical tips for early-stage startups on aligning go-to-market motion with product-market fit. The importance of cross-functional stream teams for accelerating GTM initiatives. Pursuit – best in breed recruiting firm specialized in sales and marketing roles The best talent isnt actively job hunting.

GTM 66

GTM Engineering Customers Cross-sell 66

Gong.io

SEPTEMBER 14, 2022

Hence, every business that wants to grow needs direction in the form of a go-to-market strategy. . A go-to-market strategy framework is a blueprint for growth. Whether it’s your first time creating a go-to-market strategy or your tenth, this article will teach you everything you need to know to be successful.

Go To Market 62

Go To Market GTM Launch Promote 62

Sales Hacker

APRIL 25, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. They orchestrate deals, bringing in execs, solution engineers, and cross-functional allies. Design around how customers want to buy, not how you want to sell Internal convenience should never beat customer experience.

Growth 68

Growth GTM Cross-sell Negotiate 68

Salesforce

SEPTEMBER 27, 2021

Breidenthal had been closely tracking the rise of Coinbase in the months leading up to its public offering. Reimagine the selling experience. Overcome operational inefficiencies to close as a team. The hardest part of finally closing a deal this big? Sing up now. see what's new. Every step needs to be precise.

Closing 98

Closing Contract Legal Cross-sell 98

Salesforce

APRIL 2, 2025

Discover how to make product-led sales a part of your go-to-market strategy. The product is the lead, but the sales-assisted motion will help close the deal. PLS increases speed to close and it reduces the time reps use nurturing leads. This shortens the time needed to close deals.

Product 86

Product Territory Sales Price 86

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. 49:07) The effectiveness of small group events in go-to-market strategies. (31:55) So I guess I should do a quick bio.

GTM 97

GTM Engineering Electricity X-functional 97

Highspot

JANUARY 23, 2025

It teaches them important skills like listening closely, showing empathy, and being flexible. Your entire go-to-market team also relies on these abilities to create seamless experiences for buyers at each stage of the buyers journey. All of these consultative selling factors contribute to stronger client relationships.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

Highspot

NOVEMBER 24, 2024

Sales enablement training is a program designed to empower sales teams with the skills, knowledge, and tools they need to perform at their best, close more deals, and reach their goals. It’s typically a cross-functional initiative between sales and marketing. On the flip side, sales enablement provides the tools to sell better.

Pitch 52

Pitch Technique Sales Cross-sell 52

Sales Hacker

JUNE 3, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rick Kelley is the former VP of Metas Global Business Group, where he led a $10B+ revenue organization and played a pivotal role in building out Metas go-to-market teams across North America and EMEA. manage all the SMBs in the mid-market.

GTM 83

GTM Territory Gaming Sales 83

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Bureau of Labor Statistics shows that 20% of new businesses fail during the first two years, but why?

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Bureau of Labor Statistics shows that 20% of new businesses fail during the first two years, but why?

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

MARCH 12, 2024

To maximize the impact of revenue enablement, you must focus on three elements: the enablement’s position in your go-to-market (GTM) engine, its strategic role, and how you measure its impact. After you’ve gathered the list of the desired selling behaviors, it’s time for a frank conversation with sales leadership.

Strategize 115

Strategize GTM Cross-sell Finance 115

Sales Hacker

JULY 16, 2020

RELATED: Moving to Enterprise Sales (Part 2): 5 Go-to-Market Prerequisites You Need to Succeed. Chances are you look at the partner channel as something that just adds deal complexity and mpacts your direct line to getting a deal closed. Shaking the Partner Money Tree. Return the favor by doing the same for them.

Pipeline 118

Pipeline E-commerce Cross-sell Referrals 118

Highspot

FEBRUARY 20, 2025

Product training is a structured learning process that helps team members understand, communicate, and sell a product. A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster. Customer support to address customer queries and ensure adoption.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Highspot

OCTOBER 14, 2024

Nowadays, it’s not enough to close a deal and call it a day—even more so to rely on past growth to predict the future. Leaders quickly realize the importance of revenue operations (RevOps) and how aligning go-to-market teams under one unified approach can boost performance, improve operational efficiency, and increase revenue.

Teamwork 52

Teamwork Objectives and Key Results Cross-sell Follow-up 52

ConversionXL

OCTOBER 7, 2022

There are ways to do this without drastically increasing your marketing spending. To fully optimize CAC, look closely at your sales and marketing costs. Can you lower costs by removing steps to market or sell your product (e.g., The success of every marketing campaign hinges on the effectiveness of your website.

Cross-sell 22

Cross-sell Customers Referrals Drivers/motivators 22

SaaStr

SEPTEMBER 28, 2023

They offer all the features you need to sell to Enterprise customers. Single sign-on SAML authentication SCIM provisioning for user management You can sell to 20-30-40-person companies all day, but if you want to sell to hundreds of people in a company, you will need this stuff, and WorkOS helps you do it fast. No, you can’t.

Cross-sell 115

Cross-sell Growth Up-sell Launch 115

Heinz Marketing

JANUARY 13, 2022

And as marketing programs become more complex, it’s far more important to create seamless cross-channel campaigns that break through siloed teams. Helping those teams understand how to work together more closely (especially now that they might be spending even less time physically together) needs to be a 2022 priority. .

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

Sales Hacker

MAY 6, 2021

They’ll rip apart your CRM and replace your opportunity fields with their proven-and-trusted sales methodologies and scoff if you try to rehearse Sandler, Challenger, or MEDDIC selling to them. And this is exactly why you hired them! Dissecting pipeline with mid-level leaders to ensure and maintain pipeline velocity and accuracy.

B2C 117

B2C Pipeline SQL Strategize 117

Sales Hacker

MARCH 11, 2020

Close rate : What is your average rate of close from qualified opportunity to Closed Won? For example, if you have an ACV of $50,000, a close rate of 0.25, and a meeting conversion rate of 0.50, your equation will look like this: $50,0000.25 What are the leading indicators you watch most closely? 0.50 = $6,250.

Meeting 81

Meeting Cross-sell Pipeline Up-sell 81

Sales Hacker

APRIL 21, 2021

Now, the AE must work with sales ops, salesforce admins, and legal to close this opportunity. The marketing team ran a super successful campaign and generated hot leads. The director of customer success brings her Salesforce report to a cross-functional meeting with sales and marketing leadership. Jen Igartua.

Finance 114

Finance Cross-sell SQL GTM 114

Sales Hacker

SEPTEMBER 2, 2020

The best sales teams don’t just sell — they keep customers happy and drive serious upsell, cross-sell, and expansion revenue. The key is to know exactly who you are targeting, and then go all in to impress that potential buyer. Companies in very close proximity to the end-user. Roivenue: $20k ACV and $614k ARR.

Inside sales 130

Inside sales Cold Call Contract Price 130

Gong.io

OCTOBER 19, 2021

It helps you dominate the market by turning your team members into superstars and your go-to-market function into a revenue-generating beast. More specifically, it wants to onboard new sellers as quickly as possible, and ensure that onboarded reps earn more and more closed-won deals. If so, do your reps know them?

Quota 164

Quota Sales Strategize Cross-sell 164

Highspot

MAY 9, 2023

The bad news is today’s sales professionals face arguably the hardest selling environment in a decade. AI can amplify and accelerate work across your go-to-market, but it can’t replace the people. Enter generative AI and its potential to automate, co-create, and deliver intelligence.

Cross-sell 98

Cross-sell Sales Strategize Entertainment 98

Heinz Marketing

JULY 30, 2020

And once you have agreement on your ideal customer profile from sales, marketing, and customer success, it becomes much easier to not only go to market, but also to make refinements as you learn more about your customers, their needs, and their goals. What do they sell? Luckily, getting started is easy. What do they make?

Customers 122

Customers Non-Profits Cross-sell Technology 122

SaaStr

NOVEMBER 1, 2022

We remain optimistic about the prospects of cross-border SaaS. AI is likely the next platform, dev tools are strategic given the scarcity of developers, cybersecurity is front and center for enterprises, and the data stack is still going strong. Org Building Ideas for Cross-Border Companies. It’s a close-knit buyer/seller group.

GTM 119

GTM Niche Cross-sell Contract 119

SaaStr

JANUARY 30, 2023

Deel solved this by scaling the revenue operations team in conjunction to support sales, design quotas, and go-to-market strategies, and leverage data to identify the best strategies. To tap into this revenue potential, Deel grew the account management team so managers could reach out to clients, share products, upsell, and cross-sell.

Cross-sell 111

Cross-sell Account management Clients Growth 111

Highspot

MARCH 7, 2025

Revenue Operations , or RevOps, is all about aligning your GTM teams (sales, marketing, and customer success) to drive growth. When these teams are in sync, deals close faster, customer relationships strengthen, and revenue becomes more predictable. Ensures cross-team alignment on revenue goals. The result?

Growth 52

Growth GTM Objectives and Key Results CRM 52

Highspot

MARCH 24, 2025

Key Takeaways GTM operational excellence improves efficiency, aligns sales and marketing operations, and enables your teams to close complex deals faster. Working toward operational excellence is a proven way to eliminate inefficiencies, encourage cross-department collaboration, and build sustainable revenue.

GTM 52

GTM Cross-sell Pipeline CRM 52

Sales Hacker

SEPTEMBER 27, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Deals influenced by ecosystems are 53% more likely to close and 46% faster (source: Crossbeam data).

GTM 106

GTM Strategize Launch Pipeline 106

Hubspot

AUGUST 8, 2019

That’s why successful companies obsessively measure everything about their go-to-market model, sales strategy, and salespeople. Percentage of revenue from existing customers (cross-selling, upselling, repeat orders, expanded contracts, etc.). Revenue by market. Cost of selling as a percentage of revenue generated.

X-functional 101

X-functional Quota Cross-sell Contract 101