Search Engine Land

AUGUST 20, 2024

Core update: Focus on authority Google’s March 2024 core update really focused on cleaning up poor content and promoting better, more valuable content. Whether good or bad, stay in close contact with your sales and CS teams, and you’ll get some great nuggets.) AI Overviews (they’re sticking around, after all).

CTR 100

CTR Cross-sell Promote Presentation 100

Martech

SEPTEMBER 24, 2024

When my agency audits clients — big and small, Fortune 50 to Fortune 1000 — the first thing we look at is their foundational elements of email, which are acquisition, promotion, attrition and automation. If you’re the CMO or VP of marketing, ask whether your transactional programs come close to that standard.

Promote 127

Promote Represent Technology Technology 127

SaaStr

DECEMBER 19, 2024

Move on from your worst reps that dont really close. Promote your best, and give extra grants to the best. Promote your top few ICs, and if you can, promote a Director to VP. And whether you promote them or not, get extra stock grants to your Top 10% hires. You need the team sharp to retain your customers in 2025.

E-commerce 112

E-commerce Healthcare Promote Launch 112

Martech

AUGUST 19, 2024

Dig deeper: How to find your next, best customers with ABM Collaborate with sales teams Work closely with your sales team to identify segments or specific accounts showing interest in your products or services. Develop your ICP by combining insights from your sales team with data about your current customers from your CRM.

B2B 117

B2B Objectives and Key Results Campaign Contact 117

Martech

DECEMBER 3, 2024

Marketers continue to line up promotions for this day, and consumers, no matter where they happen to be at that moment, are ready to capitalize on the savings. Another thing to watch closely is that it appears that promotions — and holiday sales success — are moving earlier in a substantial way.

Retail 119

Retail Sports Sales Promote 119

Search Engine Land

SEPTEMBER 11, 2024

The update introduces a taller gray background for ads, accompanied by a “Sponsored” label and subtitles like “Promoted products” or “Promoted results.” Advertisers should keep a close eye on metrics like CTR and conversion rates as these experiments evolve. What it looks like. Bottom line.

CTR 93

CTR User Experience Promote Presentation 93

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. It’s an election year in the U.S.

Niche 98

Niche Retail Promote Follow-up 98

SaaStr

FEBRUARY 1, 2025

A few ways Ive observed that the best sales leaders retain the best: They promote the best. You cant promote everyone, but you can almost always promote your best. They help make sure their biggest deals close. Dear SaaStr: How Do The Best Sales Leaders Retain Their High Performers? They make them better.

Territory 101

Territory Promote Sales Closing 101

ClickFunnels

MAY 14, 2025

When someone clicks on an ad or a promotion in an email, they arrive on your page and are encouraged to take action. Include a Lead-Capture Form When visitors arrive at your page, use a lead-capture system to collect their data in exchange for the promotional offer. A funnel page is a web page created for a specific marketing campaign.

Lead generation 130

Lead generation Promote Trust Follow-up 130

Salesforce

OCTOBER 3, 2024

One of the key principles of JIT inventory management is to establish a close relationship with suppliers. Enhanced Overall Supply Chain Efficiency : JIT inventory management promotes collaboration and coordination throughout the entire supply chain. How can I implement JIT successfully?

Manufacturing 111

Manufacturing Transportation Technique Meeting 111

Search Engine Land

JULY 10, 2024

Need to promote an inclusive, accessibility-compliant experience ? Need to promote topical signals to communicate site structure? Although inbound link building gets all the press, it’s the correct use of internal linking that can really move a site algorithmically when done strategically. Use internal linking. Use internal linking.

UX 131

UX Strategize Promote Follow-up 131

Salesforce

AUGUST 29, 2024

B2B social media marketing should be engaging and fun, while still helping you get closer to closing business with your customers and prospects. However, to position your brand as a thought leader and truly grow your presence, you’ll likely need to invest in some initial paid promotion strategies.”

B2B 109

B2B Legal Entertainment Follow-up 109

Martech

JULY 29, 2024

This presents a huge change in point-of-view that greatly benefits marketers who work closely with activation points for customer data (throughout all channels) and not only at the top-of-funnel activities (such as promotions, advertising, lead generation, etc.). This understanding is less technical and more business-related (i.e.,

Technology 120

Technology Technology Strategize Lead generation 120

SaaStr

MARCH 6, 2025

4 Unexpected Learnings from Brex and Plaid’s Presidents: The Enterprise Trap Is Real : Companies often fall into the trap of constantly adding features to close enterprise deals rather than focusing on the core 20% that drives actual growth. Here’s what we learned.

Product 85

Product Finance Trust User Experience 85

Martech

OCTOBER 11, 2024

Here’s a question to consider: Does it take more than 250 touchpoints to close a B2B SaaS deal in today’s world? In 2024, companies need 2,879 impressions and 266 touchpoints to close a deal. The world of sponsored posts and paid promotion on and off social media is murky. That’s a lot of touchpoints.

B2B 120

B2B Angle Promote Education 120

Search Engine Land

AUGUST 22, 2024

Prioritize promoting top-selling products and limit spending on those that don’t perform well. Can efficiently integrate promotional products and assets via tailored asset groups, promo extensions, price extensions, etc. This approach is common when you have enough conversion data.

Campaign 85

Campaign Objectives and Key Results Non-Profits Territory 85

RingDNA

MARCH 26, 2025

In B2B sales, it often takes north of six contacts to close deals. But the best B2B sales reps understand the power of continuing relationships with clients even after a deal closes. According to sales expert Colleen Francis , a referred lead has a close rate of 50%! It can help gauge what is important to that company.

Closing 62

Closing B2B Sell Referrals 62

Search Engine Land

AUGUST 1, 2024

Python While SQL for SEOs is most closely related to data analysis within Google Analytics or your data lake, you can deputize Python to do any number of things, including, but not limited to: Identifying user intent. While not exactly “pruning,” knowing how Google interacts with your site is increasingly important for crawlability.

SQL 98

SQL Engineering Education Start-ups 98

Search Engine Land

OCTOBER 2, 2024

Understanding Amazon advertising today When most people think of Amazon advertising, they typically envision promoting products sold on Amazon through Seller Central or Vendor Central. At this time, adult products, political items, used products, refurbished products and products in closed categories are not eligible for advertising.

Customers 103

Customers Sell Campaign Engineering 103

ClickFunnels

MAY 20, 2025

Promote special discounts or exclusive offers. Make the close button easy to find so people don’t feel stuck. Also, don’t make the pop-up too big or hard to close; it might frustrate users and make them leave your page. Making sure the close button is large enough to tap easily.

E-commerce 130

E-commerce A/B testing Strategize Follow-up 130

Search Engine Land

SEPTEMBER 17, 2024

Include closed captions for accessibility and extra text for algorithms. YouTube : The world’s second-largest search engine, it uses past content interactions, search history and subscriptions to recommend content to users. Just make sure to stay authentic and align trends with your brand’s voice.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Martech

JULY 17, 2024

As performance becomes harder to predict, Emma is caught in a whirlwind of soaring CPAs, long “gap-close meetings,” and the desperate need to meet ever-higher quotas. Scaling has become complex, with rising targets and an unclear ideal customer profile.

GTM 102

GTM Product Drivers/motivators Strategize 102

RingDNA

MAY 16, 2025

When you approach upselling and cross-selling with the customer’s success in mind, you don’t just close bigger deals. Questions to Promote Cross-Selling vs Upselling Efforts Example Questions to Promote Cross-Sell Opportunities Cross-sell conversations work best when they’re based on curiosity, not assumption.

Cross-sell 62

Cross-sell Sell X-functional CRM 62

Search Engine Land

JULY 16, 2024

The prospect of earning rewards motivates customers to choose a particular brand over competitors, especially when they are close to reaching a reward threshold. By offering exclusive rewards, discounts or points for purchases, these programs create a sense of value and appreciation.

Cross-sell 72

Cross-sell Drivers/motivators Strategize Promote 72

SaaStr

JANUARY 8, 2025

That meant weekly business reviews, measuring it at each segment, the team level, the individual level, and looking at bookings to revenue conversion more closely. The power of getting these fundamentals right helped drive Checkr’s continued growth and Lindsay’s individual promotion from CRO to COO.

Objectives and Key Results 117

Objectives and Key Results Growth Engineering Quota 117

Martech

SEPTEMBER 18, 2024

These moments are high-intent opportunities where consumers are close to making decisions. Tailor your content and promotions to these insights. For example, if searches for “best CRM software for small businesses” spike, create and promote relevant content. This helps identify what your audience is searching for and when.

Customers 68

Customers A/B testing Trust Click Through Rate 68

Salesforce

DECEMBER 19, 2024

Make your enablement about results, not effort Close your revenue gaps and get more out of every rep with Sales Programs delivered in your CRM. Quick tip: A great way to promote a culture of transparency is to lead by example. Share stories about times youve failed to win a big opportunity.

Territory 97

Territory E-commerce Sales Drivers/motivators 97

Hubspot

JANUARY 14, 2025

define what it takes to transition from mid-level sales roles to senior-level sales positions and provide average timelines for promotions) Offer regular career development discussions (i.e., These skills are what sets them apart as key players in driving long-term success.

Negotiate 78

Negotiate Cross-sell Drivers/motivators Strategize 78

Martech

JULY 16, 2024

The prospect of earning rewards motivates customers to choose a particular brand over competitors, especially when they are close to reaching a reward threshold. By offering exclusive rewards, discounts or points for purchases, these programs create a sense of value and appreciation.

Cross-sell 110

Cross-sell Drivers/motivators Strategize Promote 110

Hubspot

JULY 22, 2024

I, personally, wouldn‘t want to receive an email from a rep who’s trying to close before I‘ve even researched a solution — and I think everyone who has ever been on the buyer’s side of any sales communication can agree with that. I work with companies like Facebook and Google to help promote their college recruitment events.”

Clients 78

Clients Referrals Prospecting Sales 78

Martech

JANUARY 3, 2025

Guardrails vs. governance While closely related, guardrails and governance serve different but complementary functions in AI-powered marketing organizations. Ethical considerations : Preventing AI from perpetuating bias or promoting harmful content. AI creates brand assets at scale, offering speed and efficiency.

Government 134

Government Legal A/B testing Finance 134

ClickFunnels

JUNE 10, 2025

A good funnel software should have an easy drag-and-drop builder for creating and optimizing these pages for lead generation, as they are updated frequently based on campaigns and promotions. It streamlines the entire process, from attracting leads to closing sales, so that you can focus on growing your business.

A/B testing 130

A/B testing B2C Campaign Lead generation 130

Search Engine Land

AUGUST 12, 2024

Ad platforms heavily promote them and don’t require as much manual intervention. Yet even phrase and exact have close variants baked in, leading to divided opinions on how best to utilize keywords. Conversely, those who entered the field closer to 2020 may lean toward auto and smart bidding.

Objectives and Key Results 94

Objectives and Key Results Non-Profits Campaign Networking 94

Highspot

FEBRUARY 20, 2025

A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster. Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. Customer support to address customer queries and ensure adoption.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Salesforce

SEPTEMBER 16, 2024

as well as deliver highly targeted sales recommendations, customer service, or marketing promotions exactly when the customer is most receptive. Imagine zero hold queues for service calls, websites that update themselves based on user engagement, and agentic sales coaches who never tire of helping salespeople close deals.

Healthcare 116

Healthcare Appointment Retail Campaign 116

Hubspot

AUGUST 27, 2024

Up to 40% decrease in promotional spend. Companies should closely monitor their pricing to ensure it doesn’t violate antitrust laws, as the US Department of Justice, the Federal Trade Commission and other regulators are developing and implementing tools to detect anti-competitive behaviors. Up to 5% margin growth.

Price 72

Price Profit margin Contract Retail 72

Closing Bigger

FEBRUARY 10, 2025

Should Top Salespeople Be Promoted to Managers? One of the most controversial topics in sales leadership is whether high-performing sales reps should be promoted into management. Leaders must drive efficiency through AI-driven CRM systems and automation while ensuring they invest in the right coaching and development for their people.

Objectives and Key Results 85

Objectives and Key Results CRM Sales Strategize 85