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How to Pitch Using Questions

Cerebral Selling

This phenomenon stems from people’s intrinsic desire to reduce their cognitive dissonance, the inner conflict they have when it comes to aligning their attitudes, beliefs, and behaviors. The reason for this incredible result has to do with cognitive science. If they align, they will quickly internalize that value.

Pitch 145
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The enterprise guide to elevating findability and ROI

Search Engine Land

Company internal factors While analyzing the economic landscape is crucial, don’t overlook internal factors like organization, innovation, logistics and other intrinsic dimensions in shaping a successful findability strategy. GDP trajectory. We are particularly attentive to these pivotal elements: Products and services differentiation.

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How to use fan-driven marketing to foster brand love

Search Engine Land

You might operate in what’s classically considered a “boring” vertical such as law, cybersecurity, construction or insurance. As Brittany Hodak wrote in her book about superfans : “fandom and identity are intrinsically linked. How do people become fans and fall in love with brands? The concept of superfans might sound a little strange.

Niche 136
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Are You a Visionary Sales Leader?

Closer's Coffee

For example, a visionary leader would explain to their team why they should be hitting their sales targets , and would also ensure that outcomes are tied to intrinsic motivation. They listen to their team to understand the challenges they’re facing, and rather than criticize, they opt to give constructive feedback on their work.

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Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger

The Lost Book of Sales

At best, they are merely the beginning of a proper calculation of intrinsic valuation, not the end. Finally, Charlie seeks to calculate the intrinsic value of the whole business and, with allowance for potential dilution, etc., Few businesses survive over multiple generations. Some people recover, and others don’t.

Intrinsic 105
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Why High Cognitive Load Is Costing You Conversions (and How to Reduce It)

ConversionXL

He also broke cognitive load down into three categories: intrinsic, extraneous, and germane. To summarize… Intrinsic – The inherent difficulty of the concept. Germane – The construction of patterns, models and associations. Extraneous – The complexity added by the way the concept is presented.

UX 104
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Working On Trust

Partners in Excellence

” Nothing motivates like intrinsic motivation, and the best intrinsic motivation is helping people to get better at doing what’s important to them. . We have a whole chapter on constructive ways to be trustworthy in tough situations. Help is the best motivator there is. . Dave: I couldn’t agree more.

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