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Why prioritizing UX always leads to better content creation (and how to do it)

Martech

Too many businesses seem to forget or ignore the importance of the user experience (UX). Even so, UX goes far above the technical side of your company’s website and digital products. Constructing pleasant interactions must be the foundation of your communications and content. Luxury brands understand this well.

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You May Not Think You Need a UX Designer — Here’s Why You Do

Salesforce

One field that is expected to continue growing faster than average in the next decade includes the user experience (UX) designer. A UX hire can help avoid design debt , strengthen customer relationships , and build customer trust and long-term brand loyalty. Do I need to hire a UX Designer if my business uses a customizable platform?

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6 Customer Journey Mapping Examples: How UX Pros Do It

ConversionXL

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. However, like other UX research techniques (including user personas ), there’s some vagueness and obscurity around how to actually create customer journey maps. Click to enlarge.

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How To Use Priming To Improve UX

ConversionXL

Your previous ideas about the construct of a camel allow you to finish this sketch before it’s actually finished: Image Source. The post How To Use Priming To Improve UX appeared first on ConversionXL. Priming is a […] The post How To Use Priming To Improve UX appeared first on ConversionXL. Feature image source.

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These 4 Mindsets Can Improve Your Business Relationships

Salesforce

Encourage them to share unfinished work, and give and receive constructive criticism. . Kat Holmes, senior vice president, Salesforce Product Design and UX. Reward employees for taking thoughtful risks, even if it ends in failure. . Truly understand other perspectives and motivations. . When tensions arise, pause for a moment.

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12 Insights About People Every Designer — and You — Need to Know

Salesforce

Salesforce UX/UI lead Zack Kirby said, “Keeping UIs simple is critical to user-friendly design. An example of an expectation is that UX should be straightforward. If someone has a problem, they also have a psychological construct contributing to its continuation. Kirby holds a bachelor’s degree in psychology. “[For

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Why High Cognitive Load Is Costing You Conversions (and How to Reduce It)

ConversionXL

The best UX is the one you’re not aware of, the one you don’t even notice. Each time UX falls short of intuitive, cognitive load increases. Germane – The construction of patterns, models and associations. How Design and UX Add to Cognitive Load. That’s what makes a site truly intuitive.