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Sales Success: Master the Art of Consultative Selling and Outshine Your Competition

Iannarino

It can be challenging to convey the point I've been making since the publication of Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative. One way to express this idea is that your client should make the decision you would make if your contacts asked you to make the decision for them.

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Answering Your Questions About Consultative Selling

Iannarino

Many B2B sales representatives believe they are consultative because they ask questions and avoid being pushy. Asking questions alone is not evidence of a consultative approach. Many salespeople ask questions without being consultative.

Consult 263
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Relationship Selling vs Consultative Selling: Which is Best and How To Start

Iannarino

Transaction selling, relationship selling, partnership selling, consultative selling … If you’re a sales manager, you’ve heard professionals, blogs, and influential figures discussing these techniques. One resource will swear by relationship selling, while another swears it’s a mistake.

Consult 271
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5 Consultative Selling Magic Tricks for Mastering B2B Sales Success

Iannarino

The most consultative salespeople feel different from other sales reps. The difference between the consultative salesperson and others is that the consultative salesperson knows much about the client without having to ask the questions that the average salesperson asks.

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The 5 Challenges of Consultative Selling Training

Iannarino

Ask a salesperson if they are consultative, and you will find most answer in the affirmative. After nodding in agreement, ask that salesperson what makes them consultative, and you will hear many ideas, none close to correct. Some of my favorites include:

Consult 265
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Inside the Mind of Consultative Salesperson

Iannarino

Great consultative salespeople have many attributes that help them guide their decisions and interactions with prospective clients. Great salespeople not only use a consultative selling approach, but they also lead the conversation with a prospect. Many good or average salespeople lack these important sales attributes.

Consult 260
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A Serious Misunderstanding of the Word Consultative

Iannarino

The Gist: Too many salespeople still believe that consultative selling means asking the client about their pain. Approaches that don’t provide advice and recommendations aren’t valuable enough to call consultative. He continued, “There is an incongruence in what people think consultative selling is.

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