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Bridging the Business Acumen Gap- A Primer for Transparent Conversations

Iannarino

Occasionally, you will meet one of these people in a conversation; other times they could be a contact. Business acumen means understanding how business works, including the vocabulary used and the concepts that provide a foundation for decisions. Even though you sell B2B , you will encounter many people who lack business acumen.

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A Guide to Mastering Sales Conversation Acumen

Iannarino

If you listen to salespeople in conversation with their prospective clients, you may notice that some salespeople are better than others. Some sales professionals engage their buyers and decision-makers by creating a better sales conversation.

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The New Conversation Starter in Sales

Iannarino

There is a new conversation starter in B2B selling. It is more effective than other, older conversations because it respects the client's time and creates value for the contact. The conversation starts by helping the client with an outcome that is impossible to address using a traditional approach.

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How to Elicit Buyer Intent in the Sales Conversation

Iannarino

Some contacts may sit quietly, uncomfortable discussing their intentions because they don't know enough to engage in a conversation. Other buyers are opaque, concealing their intent. Dealing with this second type of buyer can feel like a guessing game.

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Conversation Beats Automation

Iannarino

The Gist: Conversations are better than automation. Conversation > Automation. But I hope you, dear reader, are the type of person who believes in doing the work necessary to produce the outcomes you need, using automation in a way that benefits you without creating a negative experience or burden for your contacts and clients.

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How to Win Deals By Improving Your Contacts' B2B Sales Experience

Iannarino

When your sales conversation doesn't create value for your prospect, it provides a poor and inadequate B2B sales experience. B2B buyers have raised their standards. They now resist the self-oriented legacy approach to sales, which are typically designed by a marketing team.

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Why the Best Sales Conversation Wins

Iannarino

A number of contacts have even started taking phone calls from salespeople—normally they avoid them like a bubonic cliché, but because the company is performing poorly, they are looking for help improving their results. Imagine a company is exploring some significant change.