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It’s the age of AI agents: See how marketers can build one themselves

Martech

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. The first file had CRM contacts in the following format: Sample data set generated from ChatGPT. Google Gemini’s Contact-to-Product module file. Sample account data.

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The small B2B marketing team’s guide to ABM

Martech

Understand your total addressable market and ICP Before launching your ABM campaign, you must understand your total addressable market (TAM) and establish a clear ideal customer profile (ICP). Develop your ICP by combining insights from your sales team with data about your current customers from your CRM.

B2B 122
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Nimble Launches Mobile CRM 3.0 and You Are Going to Love It!

Adaptive Business Services

Editors note – The following article is being reprinted with the permission of Nimble, On a personal note, I have always had a love-hate relationship with mobile apps and particularly for CRM. Nimble Launches Mobile CRM 3.0, A Powerful Contact. Nimble today released Nimble Mobile CRM 3.0,

CRM 91
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HubSpot announces deep research connector to ChatGPT

Martech

HubSpot announced today the launch of a deep research connector with ChatGPT. Among the use cases cited by HubSpot: Marketing can ask ChatGPT to find my highest-converting cohorts from recent contacts and create a tailored nurture sequence to boost engagement, then use the insights to launch an automated workflow in HubSpot.

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7 Popular Startup CRMs & Which is Best For You in 2024

Hubspot

If you’re looking for CRM (Customer Relationship Management) software for your startup, a third-party review website like G2.com com ought to help… Except that G2 returns a list of over 700 recommendations when you search for CRM. That's an overwhelming amount, especially considering you need just one CRM tool.

CRM 73
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Top 13 Inside Sales Management and Automation Tools for B2B SaaS

Sales Pop!

These can be a unique selling proposition, recommendations, business launch questions, success stories, demonstrations, and presentations. For example, certain companies allow their prospects to contact their sales-support team with a toll-free number calling option or instant 1:1 live chatbot.

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LiveIntent launches Identity Enrichment on Salesforce AppExchange

Martech

The Identity Enrichment app lets users match customers in their CRM against identity, demographic and behavioral data from the updated and licensed LiveIntent Identity Graph. Once the customer in the marketer’s CRM is matched with the graph, LiveIntent will dedupe, cleanse and enrich the first-party data around the customer.

Launch 113