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The 14 best HubSpot updates from May 2025

Martech

We’ve curated the 14 most impactful updates from May, focusing on what’s actually going to save your team time, unlock growth opportunities or improve your CRM experience. Whether you’re managing a team, building reports, or deep in HubSpot workflows every day, these are the ones to pay attention to. Let’s dive in.

CRM 55
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9 essential tips for building a website that drives conversions

Martech

UX checks: Regularly test navigation, page speed and mobile responsiveness to ensure optimal usability. To ensure your site runs smoothly, you should: Test forms and CTAs : Regularly check contact forms, newsletter sign-ups and any interactive elements, ensuring they work and are integrated with your CRM or email system.

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GTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray Smith

Sales Hacker

Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. Previously to that, it was the global VP of product for SAP, focused on the CRM and sales cloud. Most customers, particularly in ERP, still also in CRM, would say, I’m a snowflake. It’s literally in the title. So what I would say is.

GTM 67
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Stealth AI Churn: Are Your Customers Starting to Leave Already?

SaaStr

In some segments, you can see it all over the place: In the contact center, the vendor musical chairs have already begun in the Age of AI. Sales Tools : Reps still love their CRM but use AI for email sequences, call summaries, and lead research. Stealth AI Churn: Are Your Customers Starting to Leave Already?

Customers 105
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Why Every B2B Software Company is About to Become a Backend Service. You Need To Get Ahead Of It.

SaaStr

ChatGPT as the Universal Control Plane: Why Every B2B App is About to Become a Backend Service I haven’t logged into our CRM in 15+ years. I appreciate our CRM, it’s just as the “CEO”, the “boss”, it’s not worth my time. It’s not just better UX. You don’t “use” your CRM anymore. Not my thing.

B2B 77
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12 over-looked content marketing tools and features you should be using

Martech

I learned about Flodesk from a CRM expert I employed to build systems for my content marketing agency. Then the drip campaign starts, nurturing new contacts into ready-to-buy clients. Use Flodesk to maximize your lead generation and CRM efforts. The previously mentioned CRM expert also introduced me to this tool.

UX 120
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Finally, A Sales Person’s CRM

A Sales Guy

It’s no secret that CRM’s are not for sales people. This has been the problem with CRM’s for years. Sales people have bitched about the difficulty of updating CRM’s and managements CRM input demands since the first CRM rolled out 30 years ago. CRM’s suck for inputting data.

CRM 112