Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. It is about emotional connections, those intangible bonds that keep customers returning even when alternatives exist.

Drivers/motivators 137

Drivers/motivators Customers Trust Price 137

Sales Gravy

DECEMBER 25, 2024

Heres what stood out from our conversations this year: Objections Are Opportunities: Objections arent something to avoid, theyre invitations to build trust. Acknowledge the issue, ask thoughtful questions, and use the conversation to demonstrate your understanding of their needs. When a buyer pushes back, its a sign theyre engaged.

Conversion 95

Conversion Pitch Sales Trust 95

Cerebral Selling

FEBRUARY 23, 2025

When it comes to sales discovery, reps are often trained to ask basic, surface-level questions about the customers needs. The issue with these questions is that they fail to provide a sense of depth and insight into arguably the most important motivation behind the customers decision to even look at solutions; their problems!

Customers 130

Customers Objection handling Strategize Drivers/motivators 130

Martech

NOVEMBER 21, 2024

This is in pilot right now, it will be available to our customers in an early calendar quarter in 2025. This AI agent brings together conversational intelligence and generative AI to deliver natural conversations with hyper-personalization.” Experience management is about more than responding to customer complaints.

Customers 144

Customers B2C Service Clients 144

Martech

NOVEMBER 13, 2024

Mobile experience company Sinch announced RCS features are now available in the Sinch Customer Dashboard, allowing marketers to integrate rich content into mobile message (SMS) campaigns. In order to add RCS to mobile messaging campaigns, users first set up an RCS Agent in the Sinch Customer Dashboard. Customer Dashboard.

Customers 109

Customers Campaign Launch Networking 109

Sales Pop!

NOVEMBER 8, 2024

In particular, the Philippines—a leader in outsourcing and customer service—has embraced AI technologies in its call centres, optimising efficiency while maintaining the crucial human touch. One of the primary benefits of AI in inbound sales is its ability to analyse vast amounts of customer data in real time.

Sales 246

Sales Technology Technology Conversion 246

Martech

AUGUST 2, 2024

How well does your organization know how customers engage with your brand? Customer journey maps can’t fix all of these problems, but they do give businesses the opportunity to visualize the various touchpoints and experiences our customers pass through as they move from awareness to post-sale. But we’re rarely sure.

Customers 112

Customers B2B Start-ups CRM 112

Partners in Excellence

MARCH 5, 2025

One of the things I’ve started doing is counting how many times they use the word, “Customer.” When it is, it’s used in the context of the customer being the target of a set of strategies and activities. But most of the time, it seems the word, Customer, is a distraction from what we are trying to do.

Customers 103

Customers GTM Conversion Meeting 103

Martech

DECEMBER 11, 2024

“When you talk about AI, contact centers and customer experience, I think thats the best use case to illustrate return on investment,” said Luiz Domingos. He gave us an overview of the current business which is invested in providing customized communications capabilities, across all channels, for complex businesses.

Customers 112

Customers Contact Service Represent 112

Martech

SEPTEMBER 9, 2024

Answer: Calculating customer acquisition cost (CAC) is a straightforward process that involves determining the total costs associated with acquiring new customers and dividing that by the number of customers acquired during a specific period. New Customers Acquired: 200. Prompt: How to calculate CAC?

Customers 111

Customers Commission Customer Relationship Management Retail 111

Martech

JULY 15, 2024

Answer: Yes, it is possible to compare the costs of acquiring new customers versus the costs of implementing loyalty actions. Acquisition Costs: Calculate the total expenses incurred in acquiring new customers, including marketing and advertising costs, sales efforts, lead generation expenses, and any other associated costs.

Customers 115

Customers Objectives and Key Results Cross-sell Follow-up 115

Martech

AUGUST 1, 2024

Customers kinda lie They don’t mean to, but it happens. When you use customer research to understand the buyer’s journey, know that what buyers say and what they actually do might often be different. Skeptics appeared late, often brought into the conversation by others. Processing.

Customers 120

Customers Construction Presentation Trust 120

Partners in Excellence

JUNE 15, 2025

All our customers are critical to our success. In our current customers, what would happen if we disappeared? In our pipelines, what if we were to suddenly start ghosting our customers. In their buying process, customers do everything they can to minimize our involvement. But what would happen if we were to disappear?

Customers 87

Customers Pitch Negotiate Pipeline 87

Martech

NOVEMBER 14, 2024

Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and touchpoints.

Customers 130

Customers A/B testing Click Through Rate Legal 130

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Custom image. Creative will show custom image on left with products on right that images and titles pull from detail page. Sponsored Brands. Sponsored Display.

Customers 103

Customers Sell Campaign Engineering 103

Martech

MARCH 10, 2025

Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your ideal customers, you must go old school to nurture them. “AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference.

Customers 116

Customers A/B testing Click Through Rate Campaign 116

Martech

JUNE 6, 2025

Custom AI agents : Tools like Custom GPTs allow marketers to create purpose-built assistants for tasks like ABM targeting or content generation. In recent months, I’ve been testing how Custom GPTs perform inside real B2B GTM workflows across campaign planning, ABM orchestration and content production.

GTM 109

GTM Customers B2B Strategize 109

Sales Pop!

NOVEMBER 13, 2024

To improve customer satisfaction, and build a competitive edge. The Importance of Sales and Marketing Alignment Sales and marketing teams share a vital goal: driving business growth by acquiring new customers and retaining existing ones. In today’s fast-paced business world, sales and marketing teams need to align to drive revenue.

Sales 264

Sales Growth Lead generation CRM 264

Martech

APRIL 1, 2025

Its the foundation of brand credibility, lead generation and customer engagement. Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. Your website is more than a digital brochure. Processing.

Conversion 128

Conversion UX Teamwork User Experience 128

Partners in Excellence

JUNE 19, 2025

What this project shows is “Time to customer acumen is amazingly short–and simple!” Yeah, you know I’m a broken record on customer, problem, business, and financial acumen. I bore you with ideas and data showing how developing and implementing these skills is critical in driving our customer relationships and trust.

Customers 62

Customers Manufacturing Up-sell Conversion 62

Sales Pop!

NOVEMBER 1, 2024

Leveraging artificial intelligence (AI) for personalized podcast recommendations offers an innovative approach for sales professionals and marketers looking to connect with targeted audiences and boost conversions. Including high-quality, conversational keywords that align with your target audience’s interests improves discoverability.

Niche 246

Niche CTR Click Through Rate Sales 246

Sales Pop!

OCTOBER 30, 2024

Imagine your sales podcast could dynamically offer different versions of the same episode to distinct customer segments—for instance, content customized for potential clients in healthcare versus those in retail. Now is the time to adopt these innovative techniques and make your podcasts a cornerstone of your sales strategy.

Objectives and Key Results 264

Objectives and Key Results Healthcare Education Sales 264

Salesforce

MAY 16, 2025

Personalization is a real-time AI decision-making tool built on Data Cloud that helps you use customer data to drive personalized experiences. Register now Target with precision using real-time profile data Personalization helps companies make better and smarter decisions about customer experience. Here’s How to Get Started.

Objectives and Key Results 98

Objectives and Key Results Customers Construction Clients 98

Partners in Excellence

JUNE 23, 2025

As revenue operators, our job is to find and close customers. Whether it’s net new customers, retention/renewal, expansion. Even when we claim to be customer centric, too often, we organize our GTM motions and measure our success in ways that make customers collateral damage, or worse, a means to our ends.

62

62

Salesforce

JUNE 11, 2025

So, how do you figure out who your ideal customers are? When you define your target market, you know where to find your ideal customers and how to speak their language. Higher customer retention and brand loyalty Attracting customers is one thing. The truth is, not everyone wants or needs what you offer, and that’s okay.

Customers 86

Customers CRM A/B testing Pitch 86

Martech

AUGUST 8, 2024

What hasn’t changed (and won’t anytime soon) is that customers want to see a real value exchange if they’re going to give up their valuable personal data. Consider tools like Google’s Enhanced Conversions to capture data that might otherwise be missed. Up to 67% of U.S.

Customer Relationship Management 125

Customer Relationship Management Campaign Relationship Management Lead generation 125

ClickFunnels

JUNE 3, 2025

Most people who visit your website will not be ready to purchase on that initial visit, so forming a relationship with them is vital for conversion. A high-converting custom sales funnel will help you build relationships with prospective customers. Lead Conversion 7. Customer Metrics 1. Defined Buyer Profiles 2.

Trust 130

Trust Follow-up Campaign Sales 130

Heinz Marketing

AUGUST 9, 2024

However, as powerful as AI is, the human touch remains irreplaceable in fostering genuine connections and building trust with customers. Use AI tools to analyze customer behavior, preferences, and trends. Example: AI can help identify which products a customer is most likely to buy based on their browsing history and past purchases.

E-commerce 116

E-commerce Campaign Follow-up Trust 116

Understanding the Sales Force

JANUARY 6, 2025

Sales methodology is the conversation required to move from milestone to milestone and stage to stage in the sales process. The recording of the entire orchestra is the equivalent of a great conversation. A well designed sales process has so many benefits. The video showed the generic Baseline Selling sales process.

Process 133

Process Sales Conversion Sell 133

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. 2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Adoption is already underway.

Drivers/motivators 129

Drivers/motivators Represent Contact Service 129

Martech

OCTOBER 31, 2024

Over the years, Tricolor (where I serve as the company’s Chief Strategy Officer) has successfully used AI and machine learning to enhance multiple business operations, including supply chain management, marketing, underwriting and customer support. These are good credit risk customers; they simply present in different ways.

Objectives and Key Results 133

Objectives and Key Results Retail Finance Launch 133

Martech

SEPTEMBER 4, 2024

The new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign objectives—whether aiming for conversions or building brand awareness. Prioritize conversions with a mix of Video Reach, Video View, and Demand Gen campaigns.

Campaign 124

Campaign Promote Launch Gaming 124

Martech

AUGUST 19, 2024

Personalized engagement : Using tailored messaging addresses specific challenges, increasing the likelihood of conversion. Understand your total addressable market and ICP Before launching your ABM campaign, you must understand your total addressable market (TAM) and establish a clear ideal customer profile (ICP).

B2B 117

B2B Objectives and Key Results Campaign Contact 117

Martech

AUGUST 12, 2024

This month, the big news is all about improved data management, making customer interactions smoother and cutting down the time you spend on busy work. How it helps you This update allows marketers to engage in live, two-way conversations with customers, transforming SMS into a powerful relationship-building tool.

CRM 122

CRM Pipeline Contact Conversion 122