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Stop Using this Tactic in Your Prospecting Emails

Cerebral Selling

As a buyer, I want to feel: Like you’ve done your homework Like I’m in control of the conversation Like you’re asking for a real decision, not trying to out-psych me. But when used with nuance, in moments where a buyer is unsure, disengaged, or avoiding risk, it can become a powerful way to lower defenses and open up the conversation.

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Everything I Know About Gap Selling: What It Is And How To Make It Work For Your Sales Strategy [+ Examples]

Hubspot

In his book, he explores how gap selling has the potential to: Generate more leads Increase customer conversion rates Minimize sales cycles Maximize the average deal size Despite what you might be thinking, gap selling doesnt involve a whole lot of strong-arming prospects or dazzling them with fancy features to achieve these results.

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GTM 134: When to Hire Your First Sales Reps (And How to Get It Right) with Joe DiMento

Sales Hacker

So I always like to tee it up a little bit for the listeners. Um, and you know, that’s where I want to spend the bulk of this conversation with you because I think it’s, it’s very rare to, uh, speak with someone who’s done that three times and three times, you know, successfully, um, and. Joe DiMento: Yeah.

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Getting Employee Training Right — Here's What I Learned [+Business Leader Insights]

Hubspot

Many companies assign employee training specifically for new hires to get up to speed. Improved Performance My main worry when starting a new job is that I wont catch up quickly enough. Our creative, strategic work only matters if we have research and data to back up our decisions.

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GTM 143: Why Most AI Messaging Fails and How to Actually Stand Out in a Crowded Market | Harmony Anderson

Sales Hacker

14:01 How to keep up with a market that changes every week (hello, agentic AI). 14:01 How to keep up with a market that changes every week (hello, agentic AI). Sign up here: [link] The GTM Podcast The GTM Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders.

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Google Ads lets you create campaigns using conversational AI

Search Engine Land

Using Google AI, a new interface will help users set up campaigns directly within the online editor in a conversational format, Google announced today at Google Marketing Live 2023. Chat or not, it’s entirely up to you and your accounts. Google AI will generate the following for that campaign: Keywords.

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Tennis & Selling - What Do Your Top-Ranked Players Need?

Anthony Cole Training

I dont remember much of our conversation except for the parting comments - Good luck, have fun, and lets not forget that its old man tennis.. Set action items and a time for follow-up to make sure that the sales person is executing what you coached them to do. We started chatting. 5) Develop a plan.

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