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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Search Engine Land

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

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Challenges in B2B Sales: The Trouble with the Middle Game

Iannarino

This is the middle game, the meetings and conversations that occur after the first and second meetings, and before the end game. If you pass your audition, after the second meeting is where things can get messy for many salespeople.

Gaming 178
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The Best Sales Podcasts to Elevate Your Selling Game in 2024

Veloxy

Whether you’re a rookie learning the ropes or a vet hunting innovative tactics, our curated guide to essential sales podcasts is your ticket to leveling up your sales game. So, whether you are a sales rep, a sales manager, or a sales development rep, exploring this curated list of podcasts can elevate your selling game.

Gaming 233
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Combative Conversations….

Partners in Excellence

Without a doubt it was likely to be a very difficult conversation. ” We’d talk about what we would do to the other team to dominate and win the game. It’s difficult to move forward when we or the customer are have mindsets that result in combative conversations. Combative conversations are no win discussions.

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Conversation Beats Automation

Iannarino

The Gist: Conversations are better than automation. It’s a numbers game with only two rules: more is better than better, and quantity is better than quality. The sales organizations and salespeople who automate their prospecting are playing the same numbers game. Conversation > Automation. I’m not a number.

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How to Elicit Buyer Intent in the Sales Conversation

Iannarino

Dealing with this second type of buyer can feel like a guessing game. Some contacts may sit quietly, uncomfortable discussing their intentions because they don't know enough to engage in a conversation. Other buyers are opaque, concealing their intent.