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How Your First Meeting Repels Your Prospective Client

Iannarino

The Gist: The way to a second meeting is a valuable first meeting. The reason clients disengage is because the conversation isn’t one they find valuable. A lot of legacy practices prevent second meetings. How to Avoid a Second Meeting. Low-Value Conversations.

Meeting 328
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Combative Conversations….

Partners in Excellence

We were prepping for a very difficult customer meeting this afternoon. As we discussed the situation, he described the difficulties this customer had created in the past, he talked about how unreasonable they had been, how they weren’t meeting commitments they had made to him.

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Bridging the Business Acumen Gap- A Primer for Transparent Conversations

Iannarino

Occasionally, you will meet one of these people in a conversation; other times they could be a contact. Business acumen means understanding how business works, including the vocabulary used and the concepts that provide a foundation for decisions. Even though you sell B2B , you will encounter many people who lack business acumen.

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The New Sales Conversation

Iannarino

The Gist: A new sales conversation is replacing the traditional sales call. The new conversation provides value in areas where we have not yet enabled salespeople. There is a new sales conversation , and it shares little with legacy sales techniques of 10, 25, or even 50 years ago. The Salesperson’s Dilemma.

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The Essential Guide to the Buying Experience of the Future

They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable.

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Conversation Beats Automation

Iannarino

The Gist: Conversations are better than automation. There is no reason to believe this trend will disappear over time given the promise of getting meetings without having to do the work, the sales equivalent of a get-rich-quick scheme. Conversation > Automation. It is a mistake to believe more is better than better.

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Legacy Approach vs Modern Sales Conversation Structures

Iannarino

The Gist: The legacy approaches to the sales conversation have created a form of commoditization. In these approaches, conversation order is a well-worn path that prevents differentiation. For salespeople who want to be treated as partners, there is a new sales conversation that creates greater value. Rapport-Building.

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The Impact of Direct Dials on Sales Productivity

Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.