Partners in Excellence
JANUARY 29, 2024
” We stopped the conversation. The majority of prospecting conversations I see are similar. The conversation is either an outright pitch for the product, or it starts with a provocative assumption of a problem, then focuses on the product that solves that problem. They want to talk about their problems.
Partners in Excellence
MARCH 27, 2024
Without a doubt it was likely to be a very difficult conversation. These mindsets set us up for a fight. It’s difficult to move forward when we or the customer are have mindsets that result in combative conversations. As we do this, we start laying the ground work for how do we move forward, how do we come to agreement.
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Iannarino
JULY 19, 2021
The Gist: The legacy approaches to the sales conversation have created a form of commoditization. In these approaches, conversation order is a well-worn path that prevents differentiation. For salespeople who want to be treated as partners, there is a new sales conversation that creates greater value. Rapport-Building.
Search Engine Land
APRIL 17, 2024
The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.
Iannarino
JULY 10, 2021
The Gist: Preparation can improve your ability to deal with client conversations, especially difficult ones. Designing and rehearsing your talk tracks will provide you with confidence and a chance to tighten up your arguments. I almost called this post “How to Have a Difficult Conversation with Your Client.”
Martech
SEPTEMBER 19, 2022
Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a multi-part guide to getting started with GA4. In Google Analytics 4 goals are now called conversions. In GA4 you can have up to 30 differently defined conversions, 10 more than you had in UA. Conversions.
SalesProInsider
OCTOBER 18, 2023
It’s just one of dozens of “Jeanette-isms” I heard from my mom when growing up. Here’s how I see it coming into play in sales situations, especially when faced with concerns or objections during our sales conversations. Start with the beliefs about the objections and concerns you have for those concerns or objections.
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