Leverage first-party data for a winning CRM strategy

Learn these data-collection hacks to reach customers with the right message on the right channel.

Chat with MarTechBot
Shutterstock 2203154645

A real emphasis has been placed on the collection of first-party data.

Pairing a first-party data strategy with a one-to-one marketing strategy will help your teams remain aligned to ensure messages are both targeted and personalized. This needs to happen from the very first interaction at the point of ingestion.

Join data experts as they share their perspectives on the importance of clean, complete, and connected data to optimize your CRM.

Register and attend “How to Leverage First-Party Data for a Winning CRM Strategy,” presented by AtData.


Click here to view more MarTech webinars.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Cynthia Ramsaran
Contributor
Cynthia Ramsaran was director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor's and MBA from St. John's University.

Get the must-read newsletter for marketers.