Remove CRM Remove Cross-sell Remove Trust
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What’s the Difference Between a Cross-Sell and an Upsell?

RingDNA

The main difference between cross-selling and upselling is what you are offering. Upselling recommends a more advanced version of the same product, while cross-selling suggests a different product that complements the original one. Cross-selling introduces a new product that supports or extends the original purchase.

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How to un-silo your organization and be more customer-centric

Martech

That shared knowledge is essential for building trust, loyal fans and higher retention. Here are three customer journey practices for tapping this institutional, cross-functional wisdom. Implement a cross-functional voice of the customer (VOC) program to gather and sort input for shared understanding.

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5 Email Marketing Campaigns Every Small Business Needs

Salesforce

Wondering if you should sell or not? Build trust with every interaction. Instead of pushing for a quick sale, these emails share helpful, interesting content that builds trust and familiarity, so when prospects are ready to make a decision, your brand is the first that comes to mind.

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CDP and customer experience: Best of the MarTechBot

Martech

website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles. This builds trust and enhances the quality of insights derived from the data. Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g.,

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How to Use Body Language to Increase Sales

Veloxy

Wandering eyes, crossed arms and a stooped posture can quickly drown your message if you’re not paying attention. If you don’t, your audience will pick up on it and won’t trust or value what you’re saying. Use These Body Techniques to Sell More. This means no toe tapping or constantly crossing and uncrossing your legs.

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Proactive Customer Service: You Read My Mind, and Earned My Trust

Salesforce

Unlike reactive customer service, which responds to issues after they occur, proactive customer service aims to prevent problems from happening at all, improve customer satisfaction, and build trust and loyalty. To provide proactive customer service, you need to fully understand your customers. Don’t make your customers repeat themselves.

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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. In this post, we’ll show how to put it into practice by breaking down examples of cross-selling done well. What is cross-selling? Cross-selling is something you’ll be familiar with.