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How to use ChatGPT to simulate martech tools and marketing strategy

Martech

A customer data platform (CDP) unifies customer data from various sources — think website interactions, CRM interactions and email engagement — in one platform. Add high-level MQL and SQL tracking so we can simulate the difference between marketing and sales activities. Spoiler alert: It can, and the results were eye-opening.

SQL 120
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The Ultimate Guide to Building a Lead List

Hubspot

How to Build a Lead List My Tips for Building a Sales Lead List A prospect may have shown interest in a product or service by responding to an online offer, visiting your company’s booth at a conference, or engaging with social media posts. Table of Contents What Is a Lead List? This investment has helped me time and time again.

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How to Choose the Right Forecasting Technique [+ Expert Insight and Data]

Hubspot

For example, if you're launching an innovative product with no direct competitors, you might use: Delphi Method (gathering expert opinions systematically). Best for: New products, innovative industries, or sectors with limited historical data. New product adoption. How do holidays affect different product categories?

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5 different paths to launch AI agents (with examples)

Sales Hacker

This path is best for automating glue work: outbound, follow-ups, lead research, CRM updates. And without CRM tracking, you won’t know what’s working. They respond to support questions, summarize calls, or even prep CRM updates – all without a human ever touching the task. Coffee just launched, an AI-first CRM.

Launch 83
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6 marketing team silos you need to break down, and how to do it

Martech

Campaign planning in a vacuum Marketing teams often plan and execute campaigns in isolation, without much input from teams like sales, product or customer success. This results in campaigns that fail to align with sales goals, product launches or customer needs. Start with one upcoming, high-priority campaign.

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Great Marketing Personalization Starts With a Great Data Foundation. Here’s How to Get Started.

Salesforce

All of this could be stored within your CRM. You dont have to train people up on SQL (which has a steep learning curve), or the marketing tool (which could take a lot of time to get trained on). For example, you can add an image in an email for all customers living in, say, New Jersey who bought your product and attended a webinar.

SQL 115
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Why CRM and Marketing Automation Need Each Other

Hubspot

Having the best of both worlds is the feeling you have when your company's marketing automation software and CRM work in tandem. When the two software work together, your company will convert more MQLs to SQLs and make more sales. In fact, marketing automation software can increase sales productivity by 14.5%.

CRM 100