Salesforce

SEPTEMBER 10, 2024

Over the years, you’ve put a lot of money into your customer service centers. And that was a smart move, because white-glove customer service – for both B2B and B2C – is essential for consumer goods (CG) brands who want to build long-term, loyal relationships with customers. Customer service and profitability go hand in hand.

Service 69

Service Customers Cross-sell Contact 69

Sales Hacker

DECEMBER 17, 2024

Building ‘opinionated products’ and the importance of customer intimacy Lessons learned from scaling Twitter’s ad business from zero to $650 million in three years. Highlights: (5:22) The power of customer intimacy in product development. (15:41) 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54)

GTM 101

GTM Engineering Electricity X-functional 101

Search Engine Land

SEPTEMBER 6, 2024

Search is a unique channel because customers tell you who they are in their search queries and path to purchase journeys (i.e., Once you know your target customers and have a good sense of the language you think will connect them to your brand, you can apply these learnings to your search campaigns. Custom segments. Life events.

Click Through Rate 87

Click Through Rate Campaign A/B testing Cross-sell 87

Salesforce

OCTOBER 15, 2024

In short, sales invoices are like the friendly reminder that helps you stay organized, build trust with your customers, and manage your cash flow effectively. As a receivable transaction, the sales invoice prompts the customer for payment. What you’ll learn: What is a sales invoice? Learn how Revenue Cloud can help.

Finance 104

Finance Territory Price E-commerce 104

Salesforce

FEBRUARY 14, 2025

But hyper-personalization isnt just about adding a customers name to an email. Its about using big data , predictive analytics , and machine learning to understand customer behavior, predict future needs, and provide content, offers, and solutions in real-time. Think of next-best-action recommendations or predictive customer service.

A/B testing 98

A/B testing CTR Click Through Rate Healthcare 98

Martech

JANUARY 14, 2025

Once marketers hit the limit of return on ad spend in these channels, though, leveraging cookies (or even other identifiers) to measure their programmatic, cross-site advertising will be a challenge. Brands and retailers will also have to make sure the supply chain is flexible enough to deliver on personalized offers.

Negotiate 127

Negotiate Advertising/ Marketing Cross-sell Technology 127

Martech

JUNE 24, 2025

Retail media is entering a new phase — one where it’s not just a performance channel but a strategic pillar of marketing. As brands chase precision and scale, retail media networks (RMNs) are stepping up with the data, formats and reach to deliver both. But retail media’s shift is not just about new formats — it’s about new value.

Retail 72

Retail Campaign Strategize Cross-sell 72

Sales Hacker

JUNE 17, 2025

At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. Customer drives everything in the organization. His time there included serving as Chief Revenue Officer leaving all customer facing functions, sales, marketing, CS Rev, ops BD and procore.org. It drives employee engagement. Shall shall do it.

GTM 84

GTM Customers Construction X-functional 84

Salesforce

FEBRUARY 3, 2025

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. ” While “ Always Be Closing ” reflects the aggressive tactics of the past, modern sales prioritizes relationships and gathering as much context as possible to address customers’ needs.

Objectives and Key Results 52

Objectives and Key Results Pipeline Cross-sell SQL 52

Salesforce

FEBRUARY 21, 2025

Heres what it can do for you as you move forward with fiber broadband: Leverage insights to decide where to build Manage complex fiber broadband projects Scale the quote-to-order process and improve accuracy Serve fiber broadband subscribers efficiently Build customer loyalty with personalized experiences Leverage insights to decide where to build.

Contract 52

Contract Government Price Service 52

Sales Hacker

MARCH 25, 2025

51:42 Why agentic AI makes customer relationships and long-term value even more critical. The exciting part of my job now is kind of the constant innovation around this space and then seeing all these kinds of customers and partners building these exciting solutions. Ray Smith: Yeah, I think that’s the fundamental shift.

GTM 67

GTM X-functional Start-ups Relationship building 67

Martech

DECEMBER 26, 2024

Customer experience faced serious challenges during the pandemic. Customers want it all, and really theres no excuse for them not to get it. The key to customer success will be maintaining a strategy for covering all bases. This way, customers can choose how they want to learn more and buy. Now, theres no looking back.

Customers 124

Customers Government Healthcare Hospitality 124

SaaStr

JUNE 25, 2025

Company Snapshot: Founded : January 2014 (11 years) Current ARR : $1.09B+ (Q1 FY2025) Growth Rate : 39% YoY ARR growth, 47% revenue growth NPS Score : 80 (exceptionally high for enterprise software) Net Revenue Retention : 133% (as of Jan 2024) Customers : 2,246 customers with $100K+ ARR contracts IPO : April 2024 on NYSE (RBRK) at $5.6B

Legal 102

Legal Cross-sell Government Engineering 102

Hubspot

FEBRUARY 12, 2025

The idea is to target industries where AI can deliver significant value, such as healthcare, education, or retail. Remember, as an AI entrepreneur, your ultimate goal is to build an economically viable solution that delivers tangible benefits to your customers. Source A key lesson to take away: Listen to your customers.

Minimum Viable Product 36

Minimum Viable Product X-functional Healthcare Territory 36

ConversionXL

JUNE 16, 2022

You should be dedicating resources to encouraging each new and existing customer to increase their spending. Recommending additional products or services can help customers solve problems while upping their investment. This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier.

Cross-sell 129

Cross-sell Sell Up-sell Real Estate 129

Sales Pop!

FEBRUARY 28, 2022

It is completely normal for someone to look to the internet for solutions to anything from taxis, entertainment, grocery shopping, and retail purchases. Retail ecommerce sales exceeded $4 trillion worldwide in 2020 with a total sales growth of nearly 50%. on Instagram making them the perfect platforms for online retailers to target.

Retail 130

Retail Cross-sell Entertainment Follow-up 130

Sales Pop!

SEPTEMBER 28, 2021

8 Must-Have Ecommerce Tools for Rapid Retail Growth. It allows you to get useful information about your customers: where they came from, their interaction with products, etc. Online retailers no longer need salespeople, but customers still crave personalized, “live” relationships.

Retail 130

Retail Growth X-functional Cross-sell 130

Martech

OCTOBER 19, 2022

Data-driven marketing has had a transformational shift not only in how we engage with our customers but, even more importantly, in how we target new prospective customers. With little overall regulation, all types of data are at our fingertips to build cross-channel campaigns that can feel tailor-made for the user.

Customers 141

Customers Cross-sell Retail Prospecting 141

Salesforce

JANUARY 11, 2022

Few things keep retailers up at night as much as merchandise returns. The average retailer incurs $106 million in returns for every $1 billion in sales, according to one report. Others develop a robust customer feedback loop. Here’s what they’ll need to create a seamless experience for painless retail returns.

Retail 88

Retail Service Cross-sell Trust 88

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

Customers 129

Customers Retail Cross-sell Follow-up 129

Heinz Marketing

MARCH 10, 2021

As we all know, Costco is one of the largest and most successful retailers in the country. As stay-at-home Americans stocked up on bulk goods during the pandemic, Costco has been one of the few retailers that have mostly benefited from the pandemic. Customer First. It wants to put the customer first – it wants to put you first.

B2B 138

B2B Cross-sell Retail Healthcare 138

Martech

FEBRUARY 14, 2023

Lovable brands embrace customers even when they aren’t in the mood or the market to buy. In dozens of ways, these brands show they appreciate shoppers for more than their lifetime customer value. A stellar brand experienc e is essential for creating a long-term relationship that delivers value for you and your customers.

Customers 133

Customers Retail Cross-sell Campaign 133

ConversionXL

SEPTEMBER 3, 2014

“How do you get your customers to do what you want them to do on your website?”. What they really should be asking is, “How do I help my customers achieve their goals on my website while still achieving mine?”. From Customer Personas to Customer Journey Maps. Just 6% say they have excellent knowledge of the customer.”.

Customers 127

Customers Retail User Experience Cross-sell 127

Sales Pop!

MARCH 9, 2022

The eCommerce share of the total retail sales was an impressive 14% in 2019. By 2023, it is expected to have crossed the 20% mark. Improve your customer service. Ecommerce customer service is all about addressing customers’ inquiries, concerns, and needs before, during, and after-sales. Employ scarcity tactics.

E-commerce 130

E-commerce Cross-sell Commission Retail 130

Salesforce

FEBRUARY 7, 2022

Some scenarios can make it difficult to deliver exceptional customer satisfaction. If a customer lacks internet access, or if they accidentally order the wrong item, this often prompts frustration, panic, and a call to customer support. Even better: OOBO often results in opportunities to cross- and upsell.

Service 97

Service Cross-sell Customers Drivers/motivators 97

Salesforce

APRIL 29, 2022

Older technology systems lack flexibility and can’t deliver the utility customer satisfaction level critical in today’s competitive market. Customers want personalized interactions and efficient customer service like they get from Uber and Amazon. Especially in times of crisis, customer experience is still a key differentiator.

Technology 98

Technology Technology Customers Cross-sell 98

ConversionXL

JANUARY 26, 2017

A 2014 survey by Econsultancy revealed , “Just 42% of companies are able to measure customer lifetime value.” Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. The ROI of Post-Purchase Emails.

Cross-sell 120

Cross-sell Retail Referrals Education 120

Martech

OCTOBER 16, 2023

Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. I work with major retailers that earn at least 50% of their email revenue from automated emails like triggers, transactional emails and journey emails.

Cross-sell 135

Cross-sell Retail B2C Strategize 135

Hubspot

JULY 15, 2014

Your customer Patty checks her email inbox and finds an email from AtoZJeans.com that tells her about a sale on patterned skinny jeans that she’s had her eye on for the longest time. Leading brick and mortar retailers like Macy’s and Harrods are known to spend small fortunes on window dressing their stores. Picture this.

Customers 78

Customers Retail Cross-sell Price 78

Search Engine Land

MARCH 7, 2024

Microsoft announced a new feature to simplify cross-border advertising for retailers. For example, if you sell products in the UK, France, and Germany, you can create a label for all three feeds. What are Feed Labels? How it works. Alternatively, you have the option to showcase all products within a single campaign. Why we care.

Cross-sell 117

Cross-sell Territory Retail Campaign 117

Salesforce

MAY 5, 2022

How often do your customers call and struggle to describe their issues? It brings agents into customers’ homes virtually, removing the visual gap and ending their frustration faster. But with only 44% using it for direct customer support, there’s a big opportunity to improve the customer experience.

Appointment 97

Appointment Customers Cross-sell Retail 97

Martech

AUGUST 2, 2022

Online shopping is like magic to the customer. For the online retailer, it is anything but magic. Unseen by the customer is the network of manufacturers, shippers and warehouses that meet demand with supply. Retailers are not mind readers, but they have some sense of what customers want, based on data about past purchases.

E-commerce 102

E-commerce Retail Cross-sell Teamwork 102

Martech

JULY 24, 2023

But many retail websites have defaulted to putting the email opt-in form at the bottom of the website. Besides these standard identifiers, consider your customers and what data you need to send more valuable content. The email below is a welcome email I received from a retailer that apparently forgot many Gmail and Yahoo!

Cross-sell 98

Cross-sell Real Estate Retail Represent 98

The 5% Institute

JULY 24, 2023

In the highly competitive world of retail, understanding your customers’ needs and preferences is essential for success. One powerful tool that can help retailers gain valuable insights is the use of open-ended questions.

Retail 52

Retail E-commerce Cross-sell Repeat business 52

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Look into omnichannel customer experiences and inventory management integrations.

Objectives and Key Results 111

Objectives and Key Results Cross-sell Strategize Retail 111

PandaDoc

JULY 14, 2020

Used effectively, they can be a great way to generate more sales and draw your customers in. A customer has to have a good reason to engage with a pop-up ad. This may seem counterintuitive to your goal of wanting people to engage, but it ensures you don’t lose the customers who aren’t interested. But that’s not all they can be!

Cross-sell 140

Cross-sell Sales Up-sell Follow-up 140

Martech

OCTOBER 20, 2022

These models will support customer data activation for brands in the automotive, CPG, communications, financial services, healthcare, high-tech, and utilities industries. A car brand can use Unity’s next-best-action models and next-best-offer models to recommend actions for customers based on sales and transaction patterns. Utilities.

Launch 105

Launch Cross-sell Manufacturing Healthcare 105