Remove Cross-sell Remove Event Production Remove Follow-up
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Tech Partner Guide to the Summer ’25 Release

Salesforce

Agent API now lets you directly initiate Agentforce agents from your external applications (like those on Google Cloud) based on external events for instance, a user action in your app can trigger a corresponding update in Salesforce. This enables seamless cross-platform automation for tasks like data synchronization and notifications.

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Sales Enablement as a Communications Center

Sales Hacker

The meeting began with the product marketing leader outlining how the messaging and positioning was changing. This was followed by the sales leader announcing how frustrated he was at not being asked for real world customer examples and pain points that could be used to drive the direction and components of this product release.

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Tech Partner Guide to the Summer ’25 Release

Salesforce

Agent API now lets you directly initiate Agentforce agents from your external applications (like those on Google Cloud) based on external events for instance, a user action in your app can trigger a corresponding update in Salesforce. This enables seamless cross-platform automation for tasks like data synchronization and notifications.

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Conversational Marketing: How a Messaging Strategy Will Grow Your Business

Hubspot

How did your grandparents, parents, and younger siblings grow up gossiping about the latest party? HubSpot Co-Founder Dharmesh Shah says, "Customers should be able to pick up things right where they left off whenever it is convenient for them to continue. Think about how many times you pick up your phone during the day.