Heinz Marketing

JUNE 30, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the ever-evolving landscape of B2B business, customer-led growth has emerged as a powerful approach to drive sustainable success. To truly understand the significance of metrics in B2B customer-led growth, let’s consider an example.

B2B 93

B2B Growth Customers Cross-sell 93

Martech

FEBRUARY 21, 2024

to understand how our customers are using our products and identify opportunities for cross-selling and upselling, as well as to: Measure changes in product usage patterns over time to detect shifts in customer behavior and adjust marketing efforts accordingly. Product usage data (frequency of use, duration of use, etc.) In your inbox.

Growth 92

Growth Cross-sell Promote Price 92

criteria for success

JUNE 3, 2021

We have a concept for collaboration and revenue growth that works especially well for larger businesses. . One way to both improve revenue growth and inspire collaboration is by creating a Cross-Functional Revenue Growth Team, or as we sometimes refer to it, a Sales Growth Team. What is a Sales Growth Team?

Growth 97

Growth Cross-sell Finance Represent 97

Martech

MARCH 10, 2022

E-commerce has been on the rise for years but has had explosive growth during the pandemic. What was already a high-growth industry has catapulted into hyper-speed as the world adapted to changing regulations, societal norms and customer needs. We will continue to see large upticks in e-commerce growth worldwide in two to three years.

E-commerce 100

E-commerce Growth Cross-sell Objectives and Key Results 100

Veloxy

MARCH 15, 2023

Revenue enablement vs sales enablement 5 rev enablement best practices 7 steps to build a rev enablement strategy How to become a rev enablement manager Download SBI Growth’s Revenue Enablement Chart – Great Resource for You! This leads to increased revenue growth and improved financial performance. Let’s get started.

Cross-sell 246

Cross-sell Objectives and Key Results Growth Teamwork 246

SaaStr

MAY 7, 2021

Revenue growth accelerated from 32% to 41% * And new customer growth accelerated to a crazy 45% YoY * All while keeping ACVs constant at ~10k. We last checked in with HubSpot as they crossed $1B ARR , and ordinarily, it would be a little quick to check back in. HubSpot keeps adding new core products to fuel growth.

Growth 142

Growth Customers Cross-sell Up-sell 142

Partners in Excellence

JUNE 30, 2022

For example, if we sell a technology sales people can use, we want every sales person in the company using it. If we sell embedded products, we may want to expand our share position, moving from second sourced to the primary supplier, we may want to make sure we our products are included in follow-ons our customers may be developing.

Growth 68

Growth Cross-sell Strategize Account management 68

Salesforce

JUNE 2, 2022

People often ask me how Salesforce drives revenue growth the way we do. Salesforce’s revenue has been on a firm upward trajectory for years, and every year we see terrific growth. This keeps our focus on continued growth. This drives new audience growth by helping prospects and customers understand who we are and what we do.

Pipeline 98

Pipeline Engineering Growth Territory 98

Cerebral Selling

MARCH 4, 2024

The Massive Impact of Great Sales Leadership I started my career as a research scientist before spending nearly two decades in sales leadership roles across four high-growth tech startups and five years as a Vice President at Salesforce. The result was a more powerful, human, and high-conviction way of selling.

Cross-sell 130

Cross-sell Sales Referrals Launch 130

Highspot

DECEMBER 19, 2023

Define Metrics That Matter To gauge success and identify areas for growth, track two types of metrics – operational and strategic. Product/Service Information Your sales development team needs to know what they are selling. The post Master the Sales Development Playbook to Boost Growth appeared first on Highspot.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

SaaStr

SEPTEMBER 2, 2023

So there’s a question I’ve had for some time in SaaS: does high NRR really equal higher growth? “Higher growth is generally associated with higher retention and vice versa. Figure 5 comes from our 2023 SaaS Retention Benchmarks for Private B2B Companies and highlights the relationship between growth and retention.

Cross-sell 92

Cross-sell Growth B2B Up-sell 92

Sales Hacker

MARCH 17, 2021

Getting past the first stage of revenue growth and building an initial customer base is the easy part, but what happens when you hit a revenue plateau and can’t seem to take that next step? Combatting missed revenue growth for second-stage startups. 5 revenue growth mistakes second-stage startups make.

Growth 93

Growth Assembly Line Cross-sell Engineering 93

Partners in Excellence

JANUARY 16, 2020

Lately, there have been a lot of “Aha, we’ve discovered the secret” posts and eBooks on Product Led Growth and the role of sales people. Let’s face it, Hot Products Sell!! What most of the product led growth crowd don’t acknowledge is the mechanisms around market maturity and sustained growth.

Growth 83

Growth Product Sales Cross-sell 83

SaaStr

FEBRUARY 21, 2023

So you’ve heard that product-led growth is all the rage, and now you want to transition from a sales-led motion to a product-led one. But you have to take a step back because you might underestimate what it means to implement product-led growth. A dedicated growth team is suited to this change. You still have to pay the bills.

Go To Market 68

Go To Market Growth GTM X-functional 68

SaaStr

NOVEMBER 6, 2023

If you’re selling software to SMB merchants and outside of tech like Shopify and Toast and Monday , things are pretty, pretty good, if in some ways still harder than before. If you’re selling sales and marketing software, like Zoominfo, it can seem a lot tougher than 12-18 months ago. So where does this all net out?

Cross-sell 98

Cross-sell Price Growth Gaming 98

Martech

MARCH 1, 2024

As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth. Cross-selling : Offering customers related or complementary products.

B2B 115

B2B Cross-sell Pharmaceutical Account management 115

Highspot

MARCH 12, 2024

After you’ve gathered the list of the desired selling behaviors, it’s time for a frank conversation with sales leadership. For instance, perhaps your sales team needs to increase cross-selling – how do you measure enablement’s impact? There are typically two tiers to this.

Strategize 115

Strategize GTM Cross-sell Finance 115

SaaStr

JANUARY 1, 2024

So once you cross 3,500, let alone 10,000 — you’re starting to saturate most B2B markets. At some point, you have to sell your customers a true second product to truly scale big: Datadog is pushing its customers to buy at least 6 products. And leaders at scale see growth slow as they don’t have a true second product.

Product 109

Product Cross-sell CRM Growth 109

Heinz Marketing

JULY 20, 2023

Not only are they pressured to mitigate churn, but they must also simultaneously drive revenue through upsells, cross-sells, and advocacy. By aligning our efforts, we can create a seamless experience and set the foundation for long-term customer satisfaction and revenue growth. We can help!

Customers 83

Customers Cross-sell Growth Lead generation 83

Heinz Marketing

MAY 20, 2022

While the idea of customer success as a profit center is not new, it is regaining momentum and overtaking new logo acquisition as the main strategy for B2B revenue growth. We of course help them with this endeavor, but after deep analysis, we almost always observe a large untapped opportunity for growth within their current customer base.

Cross-sell 100

Cross-sell Customers Growth Contract 100

SaaStr

NOVEMBER 30, 2023

General Partner Doug Pepper and General Partner and Head of Analytics at ICONIQ Growth, Christine Edmonds, share the art and science of scaling GTM at this year’s SaaStr Annual. According to ICONIQ’s data, many successful companies hit a growth plateau at around $15M ARR. So, you have to be thoughtful about who you’re looking for.

Go To Market 85

Go To Market GTM Cross-sell Growth 85

Partners in Excellence

APRIL 5, 2024

For the past month, I’ve been publishing stories on “Why I’m So Interested In Selling.” Some have had long careers in selling, some are relatively new. Continuous Learning and Personal Growth : A recurring theme is the joy of learning and personal development.

Sell 121

Sell Cross-sell Drivers/motivators Education 121

Sales Gravy

NOVEMBER 20, 2023

On this episode of the Sales Gravy Podcast, Jeb Blount and Will Frattini, Head of Enterprise Revenue & Growth at Zoominfo, take on account management and account expansion selling. Yet, account retention and expansion are essential for sustainable business growth.

Account management 86

Account management Objectives and Key Results Cross-sell Contract 86

SaaStr

JANUARY 3, 2024

It’s quietly crossed $1.2 Billion in ARR now, but like many, its growth has slowed substantially the past year, to just 17%. Still, Wall Street seemed to like its slower but efficient growth. Elastic got fitter, even as growth slowed. That’s a solid +60% logo growth at scale. Go ask your developer ?

Cross-sell 81

Cross-sell Growth Price Up-sell 81

SaaStr

DECEMBER 20, 2023

Growing Almost 50% as Approaches $2B in ARR The exact growth rate is based on an The Information report from a few weeks ago, and it seems about right looking at their published metrics. Importantly, growth has accelerated this year. They crossed 60 million users about two years ago — and have almost tripled since then. #3.

Cross-sell 93

Cross-sell B2C Growth B2B 93

SaaStr

SEPTEMBER 8, 2020

Jason identifies product/market fit (PMF) as the stage where a startup that has struggled to get customers suddenly sees growth but they don’t know why. You may not have that magical sales person, but as a founder, you simply have to sell. On finding product-market fit in the early stages. And then, there are your superpowers.

Growth 88

Growth Hospitality Cross-sell Territory 88

Sales Hacker

SEPTEMBER 25, 2019

So let’s look at how to drive sales in a high-growth situation, so the transition from SMB to enterprise is smoother (and faster). We’ll cover: The #1 hurdle to fast growth. 5 tips to successfully cross the chasm to mass adoption. The #1 Hurdle to Fast Growth. A one-two punch that fast-tracks adoption and growth.

Growth 73

Growth Cross-sell Contract Education 73

Search Engine Land

FEBRUARY 20, 2024

Unique selling proposition. Unique selling proposition To Google and other search engines too, providing accurate, unique results to user queries is critically important. For that reason, demonstrating a unique selling proposition as a business and for each indexable page is key to higher rankings. Performance.

Gambling 115

Gambling Cross-sell CTR Represent 115

SaaStr

NOVEMBER 15, 2023

Growth has slowed somewhat as Crowdstrike approached $3 Billion ARR — but only somewhat. Some Deceleration in Growth — But Still Jaw-Dropping Growth Crowstrike is seeing growth slow somewhat from 55% to 39% Year-over-Year, but that’s still adding over $1B in net new bookings a year! #2. ” #7. .

Non-Profits 95

Non-Profits Cross-sell Growth Service 95

Highspot

JANUARY 31, 2020

But like the great athletes of our age, modern leaders know growth doesn’t come from pure luck. Sales excellence is defined as the consistent outperformance of key growth objectives, achieved by strategic, cross-functional initiatives. Year-over-year growth. Percentage of time spent on selling activities.

Growth 98

Growth Quota Sales Contract 98

Sales Pop!

DECEMBER 20, 2023

This strategy, built on relationships, transcends the transactional approach and focuses on the long-term growth of existing accounts. Their role extends beyond closing deals ; it involves the delicate art of cross-selling and up-selling to existing accounts.

Cross-sell 52

Cross-sell CRM Pipeline Strategize 52

Sales Hacker

MARCH 19, 2020

If your company is struggling to sell into one industry but is closing at a massive clip in another industry, you can bet that trend will continue. This is why sales enablement initiatives containing a formal process for cross-functional collaboration are most likely to hit expectations ( source ). It’s the Digital Age.

Growth 75

Growth Customers Referrals B2B 75

SaaStr

MAY 3, 2023

It’s now at $560m in ARR, growing 23% on a constant-currency basis, and while that growth has slowed from the go-go pace of the last 2 years, it still beat Wall Street’s estimates for both revenue and adjusted profit! 20% Revenue Growth from 11% Customer Count Growth. — so a great one to learn from! .

Non-Profits 109

Non-Profits Cross-sell B2B Growth 109

Sales Gravy

APRIL 24, 2013

If you discover that certain existing customers’ growth potential is low relative to the amount of time and energy you need to invest to maintain them, then they’re probably not the best up-sell or cross-sell candidates. If, on the other hand, you

Cross-sell 40

Cross-sell Up-sell Sell Growth 40

PandaDoc

APRIL 8, 2024

Their cross-functional expertise enables them to create proposals tailored to customers’ needs. A deal desk identifies upsell and cross-sell opportunities for existing customers by analyzing past deals and current contracts, and tracking renewal dates. How would the client’s team growth impact the scope of the deal?

Negotiate 52

Negotiate Cross-sell Contract Legal 52

Sales Pop!

SEPTEMBER 28, 2021

8 Must-Have Ecommerce Tools for Rapid Retail Growth. Analysts believe that more features like this will soon appear, making it easier to sell products and services to a large audience directly on users’ favorite apps. The post 8 Must-Have Ecommerce Tools for Rapid Retail Growth appeared first on SalesPOP!

Retail 52

Retail Growth X-functional Cross-sell 52

SaaStr

FEBRUARY 17, 2023

They discuss how Fox helped build a churn-fighting, upselling, and cross-selling machine that continues to generate revenue. It was up to him to decide whether to focus first on fighting churn or to expand revenue through upsells and cross-sells. Even if you’re seeing explosive growth, attention to churn should not waver.

Cross-sell 76

Cross-sell Customers Relationship Management Up-sell 76