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The Deal Doesn’t End with a Signature: Service in Manufacturing Sales

Miller Heiman Group

This is abundantly true in manufacturing sales. To better serve customers, manufacturers must connect sales and service in a holistic manner that places the customer’s needs at the center of every decision. Sales Sells the First Deal, Service Sells Future Deals. Manufacturing sellers often focus on larger deals.

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The B2B case for retention marketing: 7 key tactics

Martech

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. A classic example of up-selling can be seen in McDonald’s familiar “SuperSize that for you?” Cross-selling : Offering customers related or complementary products.

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Improving customer journey orchestration with metrics and actions: Best of the MarTechBot

Martech

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are also an expert in large car manufacturers. Context) In addition to your other context, you are also an expert in large car manufacturers. Understood?

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Strategic Account Management – A Detailed Guide

The 5% Institute

For businesses, it enhances customer loyalty, reduces churn, and opens doors to cross-selling and upselling opportunities. Cross-functional Collaboration SAM necessitates collaboration across departments to ensure seamless service delivery. This customized approach demonstrates a commitment to their success.

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11 Strategies to Level up Your Sales Game

Salesforce

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. But not always. Add case studies to help drive your point home.

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Ecommerce SEO & UX: 4 simple tips to boost traffic and sales

Search Engine Land

For many years, my agency handled SEO for a leading HVAC manufacturer. Now that you have this built out, consider how you might cross-promote (through internal linking ) within your website. Your manufacturing/vendor partners can also use these pages to link from their websites. Do you sell these? It’s a win-win!

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In a Supply Chain Crisis, Selling Parts Online May Be Your Next Move

Salesforce

That’s where OEM (original equipment manufacturer) and aftermarket parts come in — and sales of these crucial components are big business now. Any disruption to an assembly line or a delivery fleet can bring operations to a standstill, putting pressure on manufacturers to fix the issue as soon as possible. What are aftermarket parts?